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Atif Akram Email & Phone Number

Senior Manager Data Analytics and Insights at Burque
Location: Karāchi, Sindh, Pakistan 16 work roles 5 schools
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Senior Manager Data Analytics and Insights
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Karāchi, Sindh, Pakistan
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Atif Akram is listed as Senior Manager Data Analytics and Insights at Burque, a with 804 employees, based in Karāchi, Sindh, Pakistan. AeroLeads shows a matched LinkedIn profile for Atif Akram.

Atif Akram previously worked as Manager Digital Transformation & Business Intelligence at Burque and Business Intelligence Consultant at Self Employed. Atif Akram holds Master Of Business Administration - Mba, Marketing & Finance from Cresset College.

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Burque

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About Atif Akram

As a seasoned expert in business intelligence and digital transformation, I bring over two decades of experience driving efficiency, optimizing resources, and uncovering strategic insights with an overall understanding of over three decades. Significant achievements in cost reduction, resource optimization, and centralized business operations highlight my career. I leverage data to deliver actionable insights that propel profit growth and operational excellence.Transferable Skills and CompetenciesData Analysis & Business Intelligence:- Proficient in Power BI, Oracle Analytics, SQL, Excel, and Tableau.- Skilled in data modeling, visualization, and creating insightful dashboards.- Expertise in master data management, ensuring data accuracy and consistency.Digital Transformation & Systems Implementation:- Led the successful implementation of Oracle’s JD Edwards Logistics at Shell Aviation.- Experienced in IT systems implementation, maintenance, and digital transformation.Cost Reduction & Resource Optimization:- Saved $960K by identifying discrepancies in working capital.- Reduced operational costs by $380K through detailed sales and SKU analysis.- Recovered $1M from non-compliant sites by enforcing commission policies.Strategic Planning & Business Process Reengineering:- Revamped business strategies for company-operated sites, centralizing management and boosting income.- Developed methodologies for efficient land record handling and agreement closures in station network development.Leadership & Management:- Managed over 70 retail outlets and a workforce of 2,500+ at Shell Pakistan.- Led a diverse team of 500+ individuals across five nationalities at Gulf Express, driving profit and business expansion.Financial Acumen & Risk Management:- Expertise in financial modeling, P&L management, credit management, and internal audit.- Implemented risk and control management practices to safeguard assets and ensure compliance.Project Management & Operational Excellence:- Crafted comprehensive operations handbooks and SOPs to streamline business operations.- Conducted business process reengineering to enhance efficiency and productivity.Career Aspirations:- I aim to leverage my extensive experience in business intelligence and digital transformation to drive impactful organizational changes. My goal is to harness the power of data to uncover hidden opportunities, streamline operations, and contribute to sustainable profit growth.

Listed skills include Cash Flow Forecasting, Demand Forecasting, Automation, Innovation And Revamping, and 23 others.

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Burque
Burque
Senior Manager Data Analytics and Insights
Karachi, PK
Website
Employees
804
AeroLeads page
16 roles

Atif Akram work experience

A career timeline built from the work history available for this profile.

Senior Manager Data Analytics And Insights

Karachi, Pk

Manager Digital Transformation & Business Intelligence

Current

Pakistan

Contrary to its title, this role is a fusion of a Master Data Manager and a Data Visualizations Manager.The primary objective of this position is to act as a data visualization evangelist, promoting the use of analytics dashboard design, Infographic displays, and best practices for information delivery. Additionally, the role involves creating visually captivating graphics and interactive dashboards that effectively present large volumes of data in Oracle Analytics Server/Cloud, catering to both internal and external stakeholders. Furthermore, the job entails conducting business analysis, gathering business requirements, and translating them into actionable Business Intelligence (BI) solutions, leveraging industry best practices.In addition, a key responsibility is to emphasize the significance of master data management within the organization. Although I do not hold an official title as a master data manager, I consistently fulfill this role by developing and implementing procedures for efficient data management. This includes regular data cleansing, monitoring and evaluating information and data systems that may impact analytical outcomes, and continuously refining data management strategies, among other tasks.

Dec 2021 - Present

Business Intelligence Consultant

Current

Pakistan

The delays in receiving my monthly paychecks, combined with my experience as a freelancer, led me to decide to quit the full-time job and pursue independent work. Initially, this seemed like a wise move as I secured a few short-term assignments. However, it never grew substantial enough to fully support myself financially. Nevertheless, I have chosen to continue it as a side hustle.As the name implies, my work encompasses a wide range of tasks, including writing SQL queries and creating data sets necessary for business intelligence solutions along with utilizing SQL, ETL, and databases within a business setting that deals with large-scale and intricate datasets. Additionally, I contribute to the development and architecture of reporting solutions, generate ad-hoc queries to address complex business inquiries or identify data discrepancies, design and implement complex ETL processes, and construct visualizations such as scorecards, reports, and dashboards using various business intelligence tools. Furthermore, analyze and identify deficiencies within current business processes or systems.

Jan 2021 - Present

Senior Manager, Analytics & Insights

Pakistan

In this promoted role, I was tasked with developing comprehensive market insights to guide digital innovation recommendations. This involved utilizing various strategy tools such as market research, competitive benchmarking, and scenario planning. It was crucial to stay updated on the rapidly evolving market and competitive landscape. Additionally, I oversaw research agencies to ensure continuous research efforts.Furthermore, I took charge of the Data Insight Team Program and Project management, ensuring the successful execution and tracking of key projects. A key aspect of my role was also to ensure effective cross-business governance processes, particularly in terms of data access, usage, and protection. This involved collaborating closely with the Finance and HR departments. Moreover, I held responsibility for managing Project, Revenue, and Billing processes with Designers and other third-party stakeholders. Additionally, I played a vital role in facilitating communication within the Data Insight Team, as well as fostering collaboration across broader user communities and the business as a whole.Overall, my role encompassed a wide range of responsibilities, all aimed at driving digital innovation through robust market insights and effective project management.

Jun 2017 - Feb 2021

Head Of Digital Operations

Pakistan

The change in command was necessitated by mismanagement, internal conflicts, and unsettled receivables. The President and Group Managing Director took the initiative to communicate this change to all relevant stakeholders through a late-night email.The primary objective was to ensure the construction of sales plans that would lead to successful performance. These plans were needed to satisfy client interests, internal inventory, pricing, and product strategy. Additionally, active participation was required in the creation of short-term, medium-term, and long-term strategies for all digital portfolios. Furthermore, it was crucial to develop action plans that effectively reduced and managed risk issues related to audit findings, Management Assurance findings, Compliance issues, and Operational Risk.Another important responsibility was to review and recommend findings regarding the redefinition of the business architecture of the area under management. This was essential to maintain a competitive advantage in the market. Moreover, full accountability for the People Management function was expected, along with providing trusted advice and guidance to key senior-level stakeholders. This advice aimed to improve the performance of existing services and optimize the use of new and emerging technologies that supported the business goal of serving the end customer.In conclusion, the change in command was driven by the need to address mismanagement, internal conflicts, and unsettled receivables. The new leadership was tasked with constructing sales plans that satisfied various factors, participating in the creation of digital portfolio strategies, managing risk issues, and redefining the business architecture. Additionally, they were responsible for People Management and providing valuable guidance to senior-level stakeholders.

Nov 2016 - Nov 2019

Manager Marketing Analysis

Pakistan

It was a newly established position being one of the direct reports of the President and Group Managing Director for central management of in-depth analyses thereby curtailing the practice of communication of business performance from each sales office across all income streams.Alongside, it was tasked to work in close collaboration with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to gain a comprehensive understanding of the systems and data points relevant to each group, and provide guidance on areas of opportunity and potential collaboration in data ingestion and tracking. Additionally, promote best practices for maintaining a healthy contact database and ensure data integrity while collaborating with cross-company departments, such as Product and Sales Operations to uphold organization-wide data standards. Furthermore, it was imperative to maintain integrations between multiple systems to ensure seamless data flow. In addition to internal responsibilities, close collaboration with third-party media research companies was required to monitor the media industry. This partnership provided valuable insights and kept us informed of industry trends and developments.Overall, this role played a vital part in facilitating effective communication, data analysis, and collaboration within the organization. By leveraging data and insights, the company was able to make informed decisions and drive business growth.

Feb 2009 - May 2017

Operations Excellence Manager

Jeddah, Makkah, Saudi Arabia

Based on my last couple of experiences at Shell, I was offered the opportunity to relocate to Saudi Arabia while having the freedom to design my job description.In this role, my primary focus was on utilizing process excellence to drive improvements. This involved conducting physical audits and performance reviews with Operations management to identify and share best practices. By doing so, I aimed to enhance staff performance, determine resource requirements, and achieve the goals outlined in the operating plan. Additionally, I took charge of leading cross-divisional projects that were complex in nature, aligning them with key focus areas. These projects adhere to established company process improvement methodologies and standards, ensuring the successful implementation of workshop outcomes. Moreover, I played a crucial role in coaching and mentoring process improvement staff, as well as delivering process improvement training. Furthermore, I actively advocated for the continuous improvement of both products and processes. I actively sought out new opportunities for process enhancement, recognizing the importance of soliciting fresh ideas and perspectives.In summary, my recent roles at Shell have provided me with valuable experience in driving process excellence and achieving operational goals. I am confident in my ability to contribute to the success of any organization by leveraging my expertise in process improvement and my dedication to continuous enhancement.

Aug 2007 - Jan 2009

Assistant Manager (Cos Business)

Pakistan

The primary focus of this role was to oversee the comprehensive development of the Business Unit, encompassing risk and control management. This involved effectively managing all financial and operational functionalities to achieve operational excellence, strengthen control of assets, operators' offers, and profits, and ultimately maximize profitability.In addition, a key responsibility was to minimize the company's exposure by conducting audits of both the financial and operational aspects of Company Operated Sites across Pakistan. This included Fuel Stations, CNG Stations, and Select/Convenience Stores. Overseeing a team of over 2,500 individuals, I ensured that these audits were carried out with utmost precision and attention to detail.This new role went beyond being a mere employee; it required me to act as a dealer for Shell Pakistan Limited. To facilitate this, I established a dedicated bank account where the proceeds from the outlets were transmitted daily. These funds were then utilized for various expenses, primarily for the payment of motor gasoline and lubricants, staff salaries, and petty cash. Furthermore, the implementation of my centralized setup for running Company Operated Sites proved to be highly beneficial. This setup not only streamlined operations but also enabled the generation of additional income. By investing substantial amounts for shorter periods with the assistance of the treasury department, we were able to capitalize on lucrative opportunities and maximize returns.Overall, this role demanded a high level of professionalism, strategic thinking, and meticulous attention to detail. By effectively managing risk, optimizing operational efficiency, and maximizing profitability, I played a pivotal role in driving the success of Shell Pakistan Limited.

Mar 2006 - Jul 2007

Cos Business Analyst

Pakistan

The primary objective was to conduct a thorough analysis of all aspects of the company-operated sites (COS) business to enhance operational efficiency and maximize profitability. This involved carrying out comprehensive audits that covered both operational and financial aspects, ensuring strict adherence to procedures, and maintaining effective controls at COS to minimize the company's exposure. Additionally, the audit process extended to Select/Convenience Stores, with a focus on Store Merchandising, Cash Controls, and Staff Appraisal.Fortunately, the role helped me gain a sound knowledge of the retail industry and also equipped me with the ability to quickly identify inefficiencies, develop innovative solutions, bring order to complex situations, and derive satisfaction from the process of discovering and implementing more effective approaches.

Nov 2003 - Feb 2006

Retail Mis Analyst

Pakistan

It was a classic example of immersing someone with aquaphobia into the depths of the sea. However, this experience turned out to be the most significant turning point in my entire career. It marked the beginning of my journey with numbers and uncovering business insights, a journey that continues to this day.My primary responsibility was to develop and maintain a Sales Management Information System (MIS) that would enable the management to monitor the performance of different regions versus the planned sales targets and base volume for motor gasoline and lubricants. Additionally, I was tasked with analyzing the volume and market share of all Oil Marketing Companies. Furthermore, I had to prepare monthly fuel forecast figures for submission to the Supply Department for indenting purposes.Fortunately, I was able to expand the scope of my role and incorporate various additional tasks into my job description. This not only enhanced the overall value of my position but also resulted in the elevation of my job group from a 7/8 to a 5/6, reflecting the increased responsibilities and broader horizon. As a result of my contributions, I achieved the 3rd highest ranking in the year-end appraisal for the East Zone. Moreover, I was nominated for the prestigious Shell Oil Products East President Award, recognizing my outstanding performance. Additionally, I received the highest Individual Performance Factor of 1.6, further validating my dedication and excellence in my role.This experience has not only shaped my career but has also instilled in me a deep passion for numbers and data analysis. I am grateful for the opportunities that have come my way and I am committed to continuing my journey of growth and success in this field.

Apr 2002 - Nov 2003

Aviation Credit & It Controller

Pakistan

With the successful implementation of Oracle's JD Edwards as an ERP in Shell Aviation, a couple of flawless upgrades of Astra Nova, our data capturing system, and seamlessly integrating it with ATLAS Local Invoicing and JDE, I became the custodian of the Maintenance of Control Framework and Address Book, Pricing, and the reconciliation and elimination of discrepancies between Customers' Accounts in Oracle's JD Edwards and Aviation's books of accounts.In this role, I was entrusted with managing the credit of both foreign and local aviators, which amounts to a Net Account Payable of USD 5.0 Million at any given time. I was also supposed to consult with Shell Aviation UK on all Shell Trading & Shipping Corporation (STASCO) reconciliation issues, which made up nearly 70% of our Aviation Income. Additionally, I was tasked to provide consultation to other operating companies on all aviation customer matters, including Credit Committee Meetings. Furthermore, I was responsible for overseeing all aviation IT systems, such as Astra Nova, the Aviation Invoicing Management System, and ATLAS.

May 2001 - Apr 2002

Aviation Sales Administrator

Pakistan

This role was anything but mundane, as it entailed a diverse range of responsibilities. These encompassed overseeing the invoicing department, ensuring the seamless operation of data-capturing handheld devices, facilitating the smooth flow of data from the apron to office systems, submitting invoices on designated days, handling cheque receipts, and subsequently submitting them to Central Finance in Head Office.I also assisted finance colleagues in reconciling debit and credit balances, provided guidance to internal audit colleagues on the entire fueling to payment collection and submission process, submitted responses to audit reports, and furnished evidence of corrective actions, if necessary. Moreover, I addressed client inquiries and coordinated the installation of upgraded software versions. Throughout this multifaceted position, I had the privilege of closely collaborating with consultants from abroad.

Nov 2000 - Apr 2001

Aviation Invoicing Officer

Pakistan

As the job title implies, my primary responsibility was to handle invoicing on scheduled days. This involved serving esteemed clients such as Pakistan International Airlines and the Armed Forces, who had numerous fueling transactions each day both inland and abroad. Additionally, there were clients like Aero Asia and Bhoja Air, who had a few daily flights, as well as a long list of customers including Rangers, Police, other government departments, and private parties, who required fueling services less frequently.To streamline the invoicing process, it was crucial to meticulously gather and verify the necessary documentation from multiple airports. This involved obtaining signed proofs of fueling transactions from airports including Lahore, Rawalpindi, Jacobabad, Nawabshah, Sukkur, and Peshawar. These proofs were then carefully compared with the daily reports provided by each airport, ensuring accuracy and completeness. It was essential to address any missing documents promptly. Effective communication was key in coordinating with the respective airports to obtain any outstanding proofs or reports. By diligently following up on these missing documents, we were able to guarantee the integrity of our invoicing system.Furthermore, it was crucial to cross-check the migration of digital records of transactions in our invoicing system. This meticulous process allowed us to identify any discrepancies or missing entries. Any transactions that were not digitally captured were manually entered into the invoicing system, ensuring that all fueling activities were accurately accounted for.

Dec 1999 - Oct 2000

Administration & Support Officer

Hussain & Haider, Advocates & Solicitors

Pakistan

My primary responsibility was to assist the partners and associate lawyers in ensuring that all legal documentation, such as complaints, suits, and applications, were prepared on time. As time went on, I not only acquired a solid understanding of basic legal terminologies but also developed the ability to independently prepare documents for submission in court. Additionally, due to the growing number of clients, I learned the importance of data management. This involved organizing and saving all relevant documentation for each client, making it easily accessible. I also created a template to expedite the process of document preparation and submission when time was of the essence.Furthermore, it was my responsibility to maintain a seamless workflow and cater to our global clientele, it was crucial to prioritize the replenishment of the internet hours. By doing so, we could avoid any disruptions in our online operations and provide uninterrupted service to our valued international clients. Moreover, I was entrusted with the task of guaranteeing the optimal performance of our computers. This involved conducting regular checkups to identify and address any potential issues promptly. By staying proactive in this regard, we could minimize downtime and maximize productivity.To support our day-to-day operations, it was essential to have a well-stocked inventory of toners for both dot matrix and laser printers. Additionally, maintaining an adequate supply of normal and legal papers was crucial to meeting the diverse printing needs of our organization. If our stock levels were depleted, it was my responsibility to promptly procure the necessary supplies. This involved liaising with suppliers, comparing prices, and ensuring timely delivery. By efficiently managing these procurement processes, we could ensure the smooth functioning of our office and minimize any potential delays.

Jan 1997 - Dec 1999

Assistant To Director Hr (Outsourcing)

Khalid Majid Husain Rahman, Chartered Accountants

Karāchi, Sindh, Pakistan

While reporting to the Director of Human Resources - Outsourcing (C-suite placement division), my primary responsibility was to independently manage various processes. These included, but were not limited to, preparing job advertisements, coordinating with two prominent newspapers to place the ads on our clients' preferred pages, collecting all job applications, shortlisting the most suitable resumes/portfolios that met the clients' prerequisites, contacting each individual to gather any missing information and/or scheduling them for an initial interview with the Director. Additionally, I was responsible for preparing a preliminary report with comments based on the phone discussions, overseeing the initial interviews, updating the report while incorporating the Director's comments and recommendations, drafting letters for the clients, and finally submitting them to the clients.In this role, I demonstrated my ability to handle multiple tasks efficiently and effectively. I took charge of the entire recruitment process, ensuring that all necessary steps were completed accurately and on time. By collaborating closely with the Director, I was able to provide valuable insights and recommendations to enhance the selection process. My attention to detail and strong communication skills allowed me to establish a rapport with candidates, ensuring that their experience with our company was positive from the very beginning. I consistently maintained a professional and courteous demeanor while interacting with both internal and external stakeholders.Overall, my role as a key contributor in the Human Resources - Outsourcing department required me to be proactive, organized, and adaptable. I successfully managed the entire recruitment process, from initial advertisement to final submission, while maintaining a high level of professionalism and attention to detail.

Jan 1996 - Dec 1996

Administration & Credit Management Officer

G. M. Dredging Pakistan Private Limited & G. M. Engineering Services

Pakistan

In the early 1990s, desktop computers were considered valuable and expensive assets, and individuals proficient in computer usage were as rare as hen's teeth. As our company experienced significant growth, we recognized the need to transition from typewriters to computers. I was initially assigned the responsibility of ensuring the production of various documents, including letters to clients or government agencies, invoices, and agreements, all printed from a dot matrix printer.Over time, my role expanded to encompass a wide range of tasks. I became responsible for managing labor attendance, summarizing daily progress reports from multiple sites and vessels, resolving attendance and pay-related grievances of the workforce, preparing salaries for both office and field personnel, handling the PABX system, and overseeing all administrative duties associated with our daily office operations. Additionally, I provided valuable assistance to the Manager of Finance during salary disbursement and managed the petty cash fund for our daily operational expenses.This multifaceted role required a high level of professionalism and attention to detail. I diligently ensured that all documents were accurate, well-presented, and aligned with our company's standards. By embracing the advancements in technology and adapting to the changing needs of our organization, I played a crucial role in streamlining our administrative processes and enhancing overall efficiency. Through my dedication and commitment, I contributed to the smooth functioning of our operations and the successful growth of our company.In conclusion, my experience in managing various administrative tasks, coupled with my ability to adapt to new technologies, has allowed me to make significant contributions to our company's success. I am confident in my ability to continue providing exceptional support and ensuring the seamless operation of our daily office routines.

Aug 1991 - Dec 1995
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Colleagues at Burque

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5 education records

Atif Akram education

Master Of Business Administration - Mba, Marketing & Finance

Cresset College
FAQ

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What company does Atif Akram work for?

Atif Akram works for Burque.

What is Atif Akram's role at Burque?

Atif Akram is listed as Senior Manager Data Analytics and Insights at Burque.

Where is Atif Akram based?

Atif Akram is based in Karāchi, Sindh, Pakistan while working with Burque.

What companies has Atif Akram worked for?

Atif Akram has worked for Burque, Self Employed, Jang Group Of Companies, Gulf Oil, and Shell.

Who are Atif Akram's colleagues at Burque?

Atif Akram's colleagues at Burque include Muhammad Hamza, Muhammad Raheel, Imran Khan, Jawwad Ur Rehman, and My World.

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What schools did Atif Akram attend?

Atif Akram holds Master Of Business Administration - Mba, Marketing & Finance from Cresset College.

What skills is Atif Akram known for?

Atif Akram is listed with skills including Cash Flow Forecasting, Demand Forecasting, Automation, Innovation And Revamping, It System Implementation And Maintenance, Credit Analysis, Credit Control, and Accounts Receivable.

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