Craig Atkinson Email & Phone Number

DNA Connect is one of Australia's most effective specialist distributors with over 25 years of experience distributing infrastructure, security and analytics technologies to the IT and OT markets.Founded in 1993 on a simple premise: Distribution supported by outstanding technical services.I'm a data driven marketing professional with a passion for the IT and services industry. My focus is to increase the awareness of DNA Connect and their disruptive vendor partners in the Australian and New Zealand markets. As well as loving data I'm passionate about planning, executing and delivering successful campaigns, and working with all business functions to ensure productivity and growth.

North Sydney

• On-boarded clients onto DT pay API platform• Monthly business reviews for clients, sales results and TIO infringement tracking • Developed marketing strategies using analytical tools and reports• Mapping and documenting processes using Salesforce and Atlassian• Defining new API features for clients and collaborating with development team• Lead the execution strategy’s DT Pay product roll outs

North Sydney

• Owning and managing individual campaign budgets – media & creative• Project Management, briefings, approvals, campaign meetings, debriefing, issues management, results reporting and optimisation• Reporting, completing and maintaining standard campaign planning and reporting elements (campaign summary pack, briefing document, weekly performance reports, post analysis results)• Planning based on the customer journey’s and decide on integrated channel strategies working with agencies, partners and Sales & Service• Campaign planning in conjunction with strategy & product owners, develop and execute end-to-end campaign plans that will meet stated business objectives

• Implement strategies and work with teams to maximise sales opportunities• Lead formal and informal team meetings where company communications and sales techniques were discussed• Complete weekly rosters and ensure store labour was managed to budget and overtime minimised • Effectively handle customer complaints• Manage communications between VHA corporate and retail• Perform weekly evaluations on sales data and report to my regional sales manager

Maquarie Park

• Support and care of client Google Adwords campaigns• Keyword-research, text-creation and ad-group strategy• Analysis and data evaluation of current campaign progression• Search engine campaign management such as CPCs, CTR´s, CPO´s, ROI • Ensured all sales data was kept up to date and presented weekly updates to my sales manager• CRM management of clients and supported their queries related to (SEO) search engine optimisation

Manly

• Supported sales representatives achieve their monthly sales targets• Worked closely with the creative team designing effective advertisements• Serviced existing customer base and maintained excellent relationships• Booked advertising campaigns across 19 different newspaper publications• Ensured all ads were booked, approved and submitted before each specific deadline• Sold and coordinated the design of new and regular print advertisements

Data-Driven Marketing, Marketing, Certificate

Activities and Societies: COURSE OUTLINE Session 1: Planning Session 2: Developing for ecommerce Session 3: Measurement and optimisation.

Education record