Craig Atkinson Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Leading the development and market introduction of Fastclay—a cutting-edge solution transforming home construction in Western Australia. Working with a talented team, this role focuses on pushing the boundaries of traditional bricklaying through fresh ideas and creative problem-solving.The position involves coordinating across teams to ensure seamless product design, compliance, and market readiness. Success is driven by collaboration and a shared vision to build homes faster, smarter, and better.

Perth, Western Australia, Australia

Reporting to the Chief Operating Officer, led a team of 4 direct reports performing shipping, fulfilment, E-Commerce administrator and purchasing functions. Led the New Product Development function of TheMix Shop across Australia and New Zealand for over 400 product items.

Perth, Australia

Directly reporting to the Executive of Marketing, directed a multidisciplinary team dedicated to the company's strategic transition from WordPress to the Shopify E-Commerce platform. With a mandate to redefine the digital trajectory, oversaw initiatives that encompassed the integration of a future-focused tech stack, a comprehensive website redesign, and streamlining of the user experience. Championed data-driven strategies and decision-making and leveraged analytics and insights to fortify the company's digital presence in its direct-to-consumer (DTC) sales.

Perth Area, Australia

Reporting to the Buying Manager, led a talented team of three, specialising in graphic design, product merchandising, and E-Commerce administration. Played a pivotal role in developing and promoting unique products and brands catered to the Australian market.

Sydney, Australia

Reporting to the Chief Operating Officer, directed a team of nine senior designers responsible for apparel design. Oversaw the Brand Management function, and focused on product development, sales to major retailers, range development sign-off, and supply chain management across Asia.

Bells Beach, Torquay

Reporting directly to the Senior Sales Manager, mentored a creative team of ten senior designers and drove the Menswear vision. Was instrumental in defining a consistent brand narrative across all touchpoints.

Perth, Australia

Under the National Sales Manager’s leadership, steered brand accessories design – from backpacks and caps to belts – all whilst staying true to its spirit and the expectations of its global customers. Was pivotal in sculpting the brand worldwide guidelines in Irvine, California.

Gold Coast, Queensland

Reporting to the National Sales Manager, charted the direction of the Menswear line and led the conception and refinement of iconic surfwear designs.