- Overseas Market Strategy and Insights: Conducted research on the overseas market for reading category applications, analyzed and filtered key developer data, and formulated international business expansion strategies for vivo.- Key Account Relationship Management: Maintained business relationships with core clients (Tencent, ByteDance, Alibaba, bigo, etc.), developed targeted advertising strategies through strategic communication to ensure the achievement of client KPIs in line with team sales goals.- Cross-Cultural Marketing Strategy: Planned festival marketing activities for the Southeast Asia region (Eid al-Adha, Ramadan, etc.), significantly increasing client spending.- Data-Driven Advertising Optimization: Utilized A/B testing, CVR optimization, and other methods in close cooperation with the operations team for refined management, significantly improving the ROI of client-side advertising campaigns.

- Established social media content strategy for the game Knives Out through data-driven operation, monitored public opinions on clients- Developed cross-border marketing strategy with renowned fictions and animations including The Three-Body Problem- Deeply involved in the brand image reconstruction plan, brainstorming with product and design departments to build a clearer, consistent brand image for Knives Out

- Operated an online community of 200+ content creators, increased page of sports and current events related content views by 5 times, and boosted the number of subscribers by 1.8 times through content personalization strategy- Conducted user research and competitive product analysis to reinforce the content monetizing function of Tencent Kandian- Visualized and analyzed the data of creators’ activities through SQL and optimized the strategies of activating creators

- Covered the stories of several outstanding alumni across industries and carried out an online activity aimed at freshmen, rocketed the subscribers of the company’s social media account by 50%- Directed user survey and designed the prototype of the mobile App accordingly, collaborated with the back-end team to further develop the product based on feedbacks from preliminary model