Anna Tsoukala Email & Phone Number

Greece

Thessaloniki

S. Mentekidis S.A. is an FMCG company established in 1992 with the SELI Natural Mineral Water (www.seli.gr) and in 2012 with the DIOS Natural Mineral Water (www.dios.gr) achieving 14 million annual turnover. Key Role: Lead the marketing strategy and planning process with 1-3 years focus, manage the DIOS and SELI brand management to satisfy multi-channel strategies (Retail and HoReCa). • Developed a clear strategy and a marketing plan to drive growth fully rooted in consumer insight… Show more S. Mentekidis S.A. is an FMCG company established in 1992 with the SELI Natural Mineral Water (www.seli.gr) and in 2012 with the DIOS Natural Mineral Water (www.dios.gr) achieving 14 million annual turnover. Key Role: Lead the marketing strategy and planning process with 1-3 years focus, manage the DIOS and SELI brand management to satisfy multi-channel strategies (Retail and HoReCa). • Developed a clear strategy and a marketing plan to drive growth fully rooted in consumer insight • Budget Management • Research to understand the market environment and consumers’ perception (Nielsen reports / U&A / Brand Health Tracking / Focus Groups / Blind Taste Test).• Rebranding and relaunch of DIOS & SELI Natural Mineral Water. +15% growth rate per year • Guardian of DIOS and SELI Branding (ABT & BLT). • Management of external agencies (media house, adv agencies, research companies) • Map-out the various brands’ Audiences – journey & touchpoints• Developed 2 TVCs https://www.youtube.com/watch?v=tWfAyTHEGKE• Developed and managed company’s online presence, website administration, social media handling• Led the participation in International & Greek Expositions (Anuga 2019, SIAL 2018, HORECA 2018-2020) • Ownership of NPD projects / Product Portfolio Management• Marketing Procurement. Achieved profitable relationship with new vendors (-20% expenses)• Trade Marketing Plan.• CSR Action Plan.• Sponsorships / Event Management (Press Trips / Customer Visits / School Days / Family Day / Annual & Monthly Meetings / Grand Opening https://www.youtube.com/watch?v=D3yPKemNwTA&t=18s)• International Marketing for penetration in new markets. Serving & Developing International Sales Major accomplishments: • No4 in Sales Volume in 2019 from No9 in Sales Volume in 2016• +18% Annual Turnover• X2 Market Share in Total Market Greece• X2 Brand Awareness & Consideration • Free publicity over 100.000 euro each year Show less

Thessaloniki

Polis Hammam, a traditional Turkish Hammam established in 2012 in Thessaloniki, that evolved into a national key player in the Spa & Wellness industry providing bespoke services to its clientele (www.polis-hammam.gr). Key Role: Ensuring business development, quality customer-service standards, determining improvements, consistent implementation of organizational procedures and change, national and regional marketing & communications strategy. • Quality management: Developed SOPs /… Show more Polis Hammam, a traditional Turkish Hammam established in 2012 in Thessaloniki, that evolved into a national key player in the Spa & Wellness industry providing bespoke services to its clientele (www.polis-hammam.gr). Key Role: Ensuring business development, quality customer-service standards, determining improvements, consistent implementation of organizational procedures and change, national and regional marketing & communications strategy. • Quality management: Developed SOPs / Staff training and performance track / Optimization of customers’ journey.• 360o marketing plan resulted in 30% annual turnover growth. • CRM Management / Developed a 3 level Loyalty Plan – Membership Club. • Developed a marketing intelligence infrastructure (audience feedback platform) to monitor customer’s experiences.• Increased CX.• Increased Polis Hammam awareness.• Influencers’ Marketing focused on Travel and Health Bloggers.• Social Media & Website Administration. • Event management / Hosting an event per month.• Organization of the Grand Opening of the flagship Polis Hammam Athens. 20% monthly growth rate. • Networking with organizations-hotels. Show less

Thessaloniki

Biohellenika S.A. is a pioneer biotechnology - stem cells bank, leader in Greece with 7 international branches achieving more than 6 million annual turnover (www.biohellenika.gr).Key Role: Developing and implementing national and regional marketing & communications strategy, event management, PR & customer experience maximization, sales supervision, new partnerships and networking. • Full responsibility for the National Educational Campaign for Stem Cells that led to 10% increase… Show more Biohellenika S.A. is a pioneer biotechnology - stem cells bank, leader in Greece with 7 international branches achieving more than 6 million annual turnover (www.biohellenika.gr).Key Role: Developing and implementing national and regional marketing & communications strategy, event management, PR & customer experience maximization, sales supervision, new partnerships and networking. • Full responsibility for the National Educational Campaign for Stem Cells that led to 10% increase demand with zero budget (media sponsorship, PR with KOL and doctors, organisation of interviews / speeches / presentations / press releases / invitation / digital promo. • Media Planning & Buying (TV, Radio, Digital, Print) • CRM management (email campaigns / promotions / newspaper)• Content generation (website / social media / brochures / articles / newsletter / videos / blog posts)• Strategic partnership with Hospitals / Clinics. Organized seminars, workshops and presentations. • Sales Performance Supervision / Visits to KOLs.• Launch of Motherlove Dermocosmetics both B2B (pharmacies / doctors) and B2C (pregnant / new mothers). • Media Relations (medical journalists).• Strengthen company’s public image.• ISO management and audits. Major accomplishments: • Organizsed a "Roadshow" to promote Stem Cells in Greece• +20% market share / +10% doctors’ network • +10% customer’s satisfaction Show less

Thessaloniki

S. Kalogrea Group of Schools, leader in the Greek education industry owing 5 branches and supervising 15 franchisees.Key Role: Developed and implemented national and regional marketing & communications plans including ABT & BTL activities, franchise strategy, sales supervision, and new partnerships. • Developed marketing plan for each segment (students / business / children) to build the brand equity. Increased +20% Annual Turnover. • Budget Management • Media Planning &… Show more S. Kalogrea Group of Schools, leader in the Greek education industry owing 5 branches and supervising 15 franchisees.Key Role: Developed and implemented national and regional marketing & communications plans including ABT & BTL activities, franchise strategy, sales supervision, and new partnerships. • Developed marketing plan for each segment (students / business / children) to build the brand equity. Increased +20% Annual Turnover. • Budget Management • Media Planning & Buying (Radio, Print, OOH), Sponsorships, Direct Mail Campaigns. Handling an inhouse Adv & Media House. • Development of Branding (TV spot / Radio Spots / Print /OOH / Brochures). • Led the participation in Franchise Exhibitions. Resulted in 15 franchisees.• Supervised all branches to pollinate group's values & philosophy. Developed Sales Promotion. • Extensive analysis of new local markets: market dynamic, area mapping, competition, potential business spots. • Statistical analysis of sales team’s monthly performance per branch and customer satisfaction. Major accomplishments: • Developed and led a 360o marketing plan resulting in +80% enrolments, -30% advertising costs, 5 company branches and 15 franchisees • Led a promotion plan to 36 schools and achieved +60% enrolments to the targeted branches. Show less

Athens

Compupress S.A. publishes tech magazines and business guides (Food Service & Food Service Guide) and holds Anubis S.A., leader in science fiction in Greece.

Athens

Education record

Msc In Public Relations

Mba International Marketing

Ba Business Studies