Anna Tsoukala Email & Phone Number

Greece

Thessaloniki

• S. Mentekidis S.A. is an FMCG company established in 1992 with the SELI Natural Mineral Water (www.seli.gr) and in 2012 with the DIOS Natural Mineral Water (www.dios.gr) achieving 14 million annual turnover. Key Role.
• Developed a clear strategy and a marketing plan to drive growth fully rooted in consumer insight… Show more S. Mentekidis S.A. is an FMCG company established in 1992 with the SELI Natural Mineral Water (www.seli.gr).
• Developed a clear strategy and a marketing plan to drive growth fully rooted in consumer insight
• Budget Management
• Research to understand the market environment and consumers’ perception (Nielsen reports / U&A / Brand Health Tracking / Focus Groups / Blind Taste Test).
• Rebranding and relaunch of DIOS & SELI Natural Mineral Water. +15% growth rate per year

Thessaloniki

• Polis Hammam, a traditional Turkish Hammam established in 2012 in Thessaloniki, that evolved into a national key player in the Spa & Wellness industry providing bespoke services to its clientele (www.polis-hammam.gr)..
• Quality management: Developed SOPs /… Show more Polis Hammam, a traditional Turkish Hammam established in 2012 in Thessaloniki, that evolved into a national key player in the Spa & Wellness industry providing bespoke.
• Quality management: Developed SOPs / Staff training and performance track / Optimization of customers’ journey.
• 360o marketing plan resulted in 30% annual turnover growth.
• CRM Management / Developed a 3 level Loyalty Plan – Membership Club.
• Developed a marketing intelligence infrastructure (audience feedback platform) to monitor customer’s experiences.

Thessaloniki

• Biohellenika S.A. is a pioneer biotechnology - stem cells bank, leader in Greece with 7 international branches achieving more than 6 million annual turnover (www.biohellenika.gr).Key Role: Developing and implementing.
• Full responsibility for the National Educational Campaign for Stem Cells that led to 10% increase… Show more Biohellenika S.A. is a pioneer biotechnology - stem cells bank, leader in Greece with 7 international.
• Full responsibility for the National Educational Campaign for Stem Cells that led to 10% increase demand with zero budget (media sponsorship, PR with KOL and doctors, organisation of interviews / speeches /.
• Media Planning & Buying (TV, Radio, Digital, Print)
• CRM management (email campaigns / promotions / newspaper)
• Content generation (website / social media / brochures / articles / newsletter / videos / blog posts)

Thessaloniki

• S. Kalogrea Group of Schools, leader in the Greek education industry owing 5 branches and supervising 15 franchisees.Key Role: Developed and implemented national and regional marketing & communications plans including.
• Developed marketing plan for each segment (students / business / children) to build the brand equity. Increased +20% Annual Turnover.
• Budget Management
• Media Planning &… Show more S. Kalogrea Group of Schools, leader in the Greek education industry owing 5 branches and supervising 15 franchisees.Key Role: Developed and implemented national and regional marketing &.
• Media Planning & Buying (Radio, Print, OOH), Sponsorships, Direct Mail Campaigns. Handling an inhouse Adv & Media House.
• Development of Branding (TV spot / Radio Spots / Print /OOH / Brochures).

Athens

Compupress S.A. publishes tech magazines and business guides (Food Service & Food Service Guide) and holds Anubis S.A., leader in science fiction in Greece.

Athens

Education record

Msc In Public Relations

Mba International Marketing

Ba Business Studies