At Digital Brothers, I managed high-budget lead generation campaigns across Google and Meta, with a monthly ad spend exceeding $1 million. My focus was on reducing costs, optimizing funnels, and scaling ad accounts to drive consistent growth.Key Responsibilities & Achievements:Media Buying & Strategy: Developed and executed targeted campaigns for B2B and B2C clients, reducing CPL from $18 to $7, increasing profitability across campaigns.A/B Testing & Optimization:… Show more At Digital Brothers, I managed high-budget lead generation campaigns across Google and Meta, with a monthly ad spend exceeding $1 million. My focus was on reducing costs, optimizing funnels, and scaling ad accounts to drive consistent growth.Key Responsibilities & Achievements:Media Buying & Strategy: Developed and executed targeted campaigns for B2B and B2C clients, reducing CPL from $18 to $7, increasing profitability across campaigns.A/B Testing & Optimization: Improved conversion rates by 28% through continuous A/B testing of creatives, headlines, landing pages, and funnel optimization, resulting in better lead quality.Scaling Ad Accounts: Scaled ad accounts from $90,000 to $270,000 per month within 4 months, increasing revenue by 29% and raising ROAS from 2.47 to 3.8.Funnel Optimization: Increased conversion rates by 0.97% through streamlined funnel management, leading to a 19% boost in call bookings and higher lead engagement.Cross-Platform Management: Managed campaigns on both Meta and Google Ads, ensuring alignment with KPIs and business goals for maximum lead generation and performance.Data Analysis & Reporting: Leveraged advanced analytics to track performance, identify trends, and deliver actionable insights, ensuring continuous campaign improvement. Show less

As the Meta and Google Ads Specialist at Xtremes Marketing, I drove lead generation and brand visibility for real estate clients through highly targeted campaigns across Meta and Google platforms. My focus was on delivering qualified leads, optimizing ad performance, and enhancing client engagement across multiple channels.Key Responsibilities & Achievements:Meta & Google Ads Management: Launched and optimized high-performing ad campaigns, increasing lead volume and reducing CPL… Show more As the Meta and Google Ads Specialist at Xtremes Marketing, I drove lead generation and brand visibility for real estate clients through highly targeted campaigns across Meta and Google platforms. My focus was on delivering qualified leads, optimizing ad performance, and enhancing client engagement across multiple channels.Key Responsibilities & Achievements:Meta & Google Ads Management: Launched and optimized high-performing ad campaigns, increasing lead volume and reducing CPL through precise targeting and creative strategy.Lead Generation & CRM: Generated quality real estate leads by aligning campaigns with buyer behavior, leveraging CRM tools to enhance lead tracking and conversions.Email Marketing & Social Outreach: Managed email marketing campaigns and social media outreach to nurture leads and boost engagement, resulting in stronger client relationships.Copywriting & Branding: Developed compelling ad copy and branding strategies, ensuring alignment with real estate market needs and enhancing overall customer engagement.Data-Driven Optimization: Continuously optimized campaigns using performance data, improving key metrics like CTR, CPL, and conversion rates. Show less

As a freelance Digital Marketing and Ecommerce Specialist, I partnered with clients across diverse regions to drive their online growth, focusing on lead generation, sales optimization, and comprehensive digital strategies. I helped businesses in sectors like eCommerce, tech, and services achieve scalable results through data-driven marketing campaigns.Key Responsibilities & Achievements:Ecommerce Strategy & Optimization: Developed and optimized ecommerce strategies to boost… Show more As a freelance Digital Marketing and Ecommerce Specialist, I partnered with clients across diverse regions to drive their online growth, focusing on lead generation, sales optimization, and comprehensive digital strategies. I helped businesses in sectors like eCommerce, tech, and services achieve scalable results through data-driven marketing campaigns.Key Responsibilities & Achievements:Ecommerce Strategy & Optimization: Developed and optimized ecommerce strategies to boost online sales, reduce cart abandonment, and increase conversion rates across various industries.Digital Advertising: Executed highly-targeted ad campaigns on platforms like Google and Meta, improving ROI and driving traffic to ecommerce sites, resulting in increased sales and reduced customer acquisition costs.Email Marketing & Automation: Designed and implemented automated email marketing campaigns to engage customers, drive repeat purchases, and enhance overall customer retention.SEO & Content Marketing: Improved organic traffic and search rankings through effective SEO practices and content marketing strategies tailored to each client’s needs.Multi-Channel Campaign Management: Managed cross-channel digital marketing campaigns, leveraging social media, search engines, and email to increase brand visibility and lead generation.Data Analysis & Performance Tracking: Used analytics tools to track key metrics, optimizing campaigns based on performance data to consistently meet and exceed client goals. Show less