Mike Atwood

Mike Atwood Email and Phone Number

Director, Marketing Solutions at Iris Concise @ Iris Concise
london, england, united kingdom
Mike Atwood's Location
Greater Boston, United States
About Mike Atwood

Translator. I help b2b organizations sell more, to more companies, faster, by translating their brand purpose to the opportunity in the market place. Leveraging a variety of marketing and sales strategies (ABM, Advocacy, Demand, Enablement) I’ve led cross-functional (internal and external) teams to generate, measure and optimize business impact.I work diligently to create, scale, accelerate, and hit revenue objectives, align teams, and transform the way marketing is perceived. I am dedicated to delivering desired business outcomes that affect growth and foster an engaging customer experience.  Best known for my commitment to success, challenging the status quo, believing in the “voice of the customer”, brand and value propositions differentiation and making a positive impact on business performance.

Mike Atwood's Current Company Details
Iris Concise

Iris Concise

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Director, Marketing Solutions at Iris Concise
london, england, united kingdom
Website:
iris-concise.com
Employees:
55
Mike Atwood Work Experience Details
  • Iris Concise
    Director, Marketing Solutions
    Iris Concise Nov 2019 - Present
  • Bvm Consulting, Llc
    Managing Director
    Bvm Consulting, Llc May 2015 - Nov 2019
    Greater Boston Area
    BVM Consulting “Business Value Matters" works with B2B technology companies to increase marketing's contribution to revenue. We have worked with some of the worlds leading companies to identify gaps in workflows tp enhance performance, initiate Account-Based strategies and tactics, simplified demand frameworks to increase both top and bottom-line growth. Have reduced customer churn by implementing voice-of-the-customer efforts that increase portfolio adoption, improved net-promoter scores, decreased sales cycles, and led to customer experience.
  • Businessonline
    Business Development Director, Digital Marketing
    Businessonline Feb 2018 - Oct 2018
    Greater Boston Area; San Diego, Ca
    Responsible for helping B2B technology create, launch and optimize data-driven, demand and ABM, digital marketing strategies to increase revenue.
  • Proof Analytics
    Board Advisor, North American Sales
    Proof Analytics Feb 2017 - Apr 2018
    Greater Boston Area
    Proof is the wold leader in Automated Marketing Mix Modeling. No data scientists needed. Add spend data and see how marketing channels correlate to profit, revenue and cashflow.Learn more at www.proofanalytics.ai
  • Vendemore
    Key Account Manager, North America (Contract)
    Vendemore Jun 2016 - Jun 2017
    Greater Boston Area
    Working with sales and marketing leaders to deliver positive business outcomes by delivering on the promise that is ABM. Many of today's businesses are struggling to improve revenue, margins and cash flow. By leveraging Account-Based Marketing, aligning sales and marketing, those business leaders are able to accelerate pipeline, increase deal volume, align marketing spend toward the most strategic and profitable customers.
  • Wilde Agency
    Vice President, Business Development
    Wilde Agency Oct 2014 - Feb 2016
    Westwood, Ma
    Wilde Agency is a nationally recognized, award-winning, a creative marketing agency that helps clients develop and implement metric-driven integrated marketing strategies.Wilde is a metric minded integrated direct agency that has an interesting approach that leverages data, social science and behavioral economics to create your ideal customer profile, differentiate your value proposition and deliver that message where your audience prefers. The foundation for an effective go-to-market and revenue generation strategy. It's a proven approach that has delivered increased revenue, market share, audience engagement and decreased sales cycles.
  • Self Employed
    Marketing Consultant
    Self Employed Jan 2009 - Jun 2014
    Pelham, Nh
    As a consultant, I helped companies create strategies to increase revenue by identifying and marketing additional revenue sources. Provided research and assessment of capital investments to improve operational efficiency, reduce expenses, broaden service offerings and increase profits.
  • Interamark
    Business Development Director
    Interamark 2006 - 2007
    Responsible for identifying and developing business opportunities with new and existing clients. Managed an outbound marketing effort to generate leads and awareness in the target market.
  • Arrow Direct
    Director, Business Development & Account Director
    Arrow Direct 2000 - 2006
    Arrow Direct was a demand marketing agency where I was responsible for business development, client marketing strategy, and account management.
  • Octave Communications
    Direct Marketing Manager
    Octave Communications 1999 - 2000

Mike Atwood Skills

Lead Generation Business Development Integrated Marketing Marketing Strategy Strategy Multi Channel Marketing Direct Marketing Strategic Partnerships Crm Marketing Email Marketing Social Media Marketing Digital Marketing Account Management Sales B2b Marketing Demand Generation Online Marketing Account Based Marketing Marketing Communications Marketing Management B2b Building Relationships Solution Selling New Business Development Enterprise Marketing Mobile Marketing Salesforce.com Cross Functional Team Leadership Customer Relationship Management Channel Marketing Customer Acquisition Sales Enablement Tools Cold Calling Presentations Sow Creation Market Analysis Interactive Marketing Business To Business Generating Revenue Team Leadership Strategic Planning Business Value Creation Management Leadership Analytics Online Advertising Digital Advertising Social Media

Mike Atwood Education Details

Frequently Asked Questions about Mike Atwood

What company does Mike Atwood work for?

Mike Atwood works for Iris Concise

What is Mike Atwood's role at the current company?

Mike Atwood's current role is Director, Marketing Solutions at Iris Concise.

What is Mike Atwood's email address?

Mike Atwood's email address is md****@****ail.com

What is Mike Atwood's direct phone number?

Mike Atwood's direct phone number is +160363*****

What schools did Mike Atwood attend?

Mike Atwood attended Bentley University, Pelham.

What are some of Mike Atwood's interests?

Mike Atwood has interest in Local Farm Volunteer, Social Services, Children, Meditation And Life Enthusiast, Yoga, International Traveler, Education, Local, Cycling, Science And Technology.

What skills is Mike Atwood known for?

Mike Atwood has skills like Lead Generation, Business Development, Integrated Marketing, Marketing Strategy, Strategy, Multi Channel Marketing, Direct Marketing, Strategic Partnerships, Crm, Marketing, Email Marketing, Social Media Marketing.

Who are Mike Atwood's colleagues?

Mike Atwood's colleagues are Damian Frankcom, Sharron Worton, Chris Woloowicz, Sally Taplin.

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