• Oversee the development, implementation, and management of online marketing programs, websites, social media, SEO, content, and related programs.• Coordinate with outside digital agencies and property staff to meet all new advertising program objectives.• Work with the local short-term rental team to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives to develop the brand's identity.•… Show more • Oversee the development, implementation, and management of online marketing programs, websites, social media, SEO, content, and related programs.• Coordinate with outside digital agencies and property staff to meet all new advertising program objectives.• Work with the local short-term rental team to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives to develop the brand's identity.• Positioned brand to capture larger market share and increase penetration with creative approaches like SEO marketing, video creation, web User Interface, and online optimization. Show less

• Created and directed a video production for a 30-second commercial selling condos at the new Violet Crown Amphitheatre.• Spearheaded successful, multifaceted marketing plans across multiple channels in print media and online, which led to increased revenue toward home sales.• Attracted target audience by designing new polished, professional, and engaging marketing materials.

• Co-owned, invested, and managed branding projects for a variety of local Austin bars and restaurants, including Kitty Cohen's, Bacon Restaurant, Troublemaker, Dirty Bill's, El Cockfight, Unicorn Disco, Craft Pride, Radio Coffee, Mama Dearest, Handlebar, Cat's Pajamas, Beez Kneez, and Nickel City

• Design and implement new e-commerce avenues on Shopify and Etsy with complete integration of Shipstation tomaximize efficiencySeptember 2021 - Current• Successfully began a campaign of product photography, client testimonials, and brand integration utilizing local customers that led to a 400% growth in revenue over four years through online sales and A/B testing

• Evaluated project proposals to determine the time frame, procedures for accomplishing the project, staffing requirements, and allotment of available resources to various project phases.• Review product and staff status throughout the project, modify schedules or plans as required, and prepare project reports for architects, customers, and the owner.

• Started an interactive marketing firm built of architects, designers, and fabricators who construct engaging branding experiences, with responsibility for executing all production and logistical aspects of projects with budgets of up to $5,000,000• Managed creative direction and execution of custom interactive event marketing and event displays for SXSW, Yahoo, Neiman-Marcus, and IBM

• Founded and managed a 30-employee branding and design shop, providing printing, branding, art installation, and on-site event development services to a variety of local and international businesses at trade shows, major events, and in clients' primary business spaces