Aubrey Diaz Email and Phone Number

Manage long-term, multi-billion dollar Global Licensing relationships between TWDC and consumables category CPG companies - Kimberly Clark, P&G, S.C. Johnson - and the North America Dry Goods portfolio. Drive revenue growth through lifestyle brand activations, new product launches and new business development initiatives by leveraging the power of renowned franchises including Disney, Pixar, Marvel, Star Wars, 20th Century Studios, and National Geographic. Create and implement brand, franchise and product strategies. Develop forecasts for product sales. Collaborate with and influence internal Disney stakeholders across multiple LOB's to deliver on partners’ business objectives.

Develop and holistically manage complex, long-term, multi-million dollar relationships between select brands and The Walt Disney Co. Create incremental value through creative development of marketing and sponsorship programs, management of partner and business unit relationships and creation of new partnerships aligned with business and strategic goals.

Managed brands for multiple lines of business within Fortune 100 company – Aprons Brand, Cooking Schools, Dry Grocery, DSD, Beer & Wine Categories, Liquor StoresManaged relationships as key marketing contact for executive-level partners. Leveraged consumer insights and industry trends to develop successful marketing strategies, effective brand/product positioning and promotional plans that supported business goals and key corporate objectives. Developed private brand products and packaging for Dry Grocery category, as well as managed strategic development and marketing of Publix' own 'meal kits' program, comparable to Blue Apron.Measured and analyzed data and research implications for the execution of marketing programs and initiatives. Translated business area requirements into scope documents for consumer research, CRM and digital campaigns, marketing channel selection and creative development briefs.

Managed the development of channel plans for corporate-level marketing projects with product, geographic and/or relationship strategic objectives. Selected target audiences and appropriate communication vehicles including digital, social and traditional media and in-store POP. Evaluated and approved solutions for marketing channels ensured that alignment with brand strategy and project objectives. Handled allocation and resource management of $25 million marketing budget for assigned campaigns annually.

Use strategic insights into the shopper mindset to drive effective marketing and merchandising activity in a specific store environment. Develop programs that, in addition to driving sales, build brand equity for both product and retailer by engaging shoppers in relevant ways. Clients include Fortune 100 companies and major CPG brands: Publix, Campbell's Soup Company, Pepperidge Farm, Colgate-Palmolive, Truvia.