Aubrey M. Email & Phone Number

Winston-Salem, Nc, Us

Durham, North Carolina, United States

Lead and develop team of copywriters and visual content producers in developing best-in-class content for 4,000+ sku catalogue. Produce and optimize omnichannel content for Amazon, Target, Wayfair, Home Depot, Lowe’s and others. Partner with business units to interpret business strategy and bring it to life in a visually compelling way that drives the customer to convert. Responsible for driving process optimization and improvement to remove blockers and drive efficiency.

Atlanta, Georgia, United States

Lead and develop team of managers in addition to translating a business strategy into an actionable, omni-channel, creative assignment for our internal and agency creative teams. Constantly review and optimize processes to better serve my team, partners and stakeholders, in an effort to remove obstacles and deliver best in class service and content.

Atlanta, Georgia, United States

Develop omni-channel creative briefs to drive digital content strategy and oversaw agency team in production and delivery of on-brand content aligning to media objective and KPIs. Ensured budget and timeline adherence and remedied any obstacles that came up along the way.

Atlanta, Georgia

Managed operations for Home Depot's Paid and Creative Social Media team, implementing timelines, improving processes and supporting our merchandise marketing partners through the brief and campaign life cycle.

Atlanta, Georgia

Oversaw team of senior analysts, analysts and interns in identifying and resolving customer pain points through digital content solutions on Homedepot.com. Developed and implemented brand-level online merchandising strategies to drive double digit growth in online demand, visits and conversion. Partnered with leadership to pitch and on-board new suppliers to invest in the program, successfully converting all priority vendors in my categories.

Atlanta, Georgia

Supported one of Home Depot's top outdoor power suppliers in Home Depot’s Brand Advocate program by creating brand level digital content strategy to drive online sales and support the customer throughout the research and shopping journey. Developed and implemented project plan including Q&A and reviews analysis, product copy strategy and execution, SEO optimization, video engagement, customer journey and brand loyalty analysis.

Greater Atlanta Area

Curated international accessory assortment based on historical bookings and presented assortment strategy and account specific recommendations during seasonal international sales meetings. Launched and maintained the Carter’s and OshKosh brand strategy internationally across various domain and non-domain ecommerce sites. Developed launch plans, created site wireframes, assisted in market appropriate assortment selection and developed monthly digital content directives for partners to leverage on owned channels.

Plano, Texas

Identified and analyzed sales trends for product categories to develop allocation strategy for targeted stores and online channel

Plano, Texas

Athens, Georgia

- Hold all attendance records and instate organization policy based on participation data- Instated achievement based point system to hold members accountable for their professional development - Manage AMA email account with the responsibility of leaving no contact unanswered - Draft sponsorship letter to fund raise the resources necessary to send members to the annual AMA Collegiate Conference- Restructured past interview process and recruiting methods, increasing active membership by over 100%

Atlanta, Georgia

- Merchandised in-store time piece displays for designers Anne Klein, Nine West, and Vince Camuto in Macy's Department Store- Hosted trunk shows to create brand awareness and brand image- Forecast consumer preferences through sales analysis and daily research to create impactful displays- Provided top quality customer service and product knowledge for customers interested in E. Gluck time pieces- Sold average of over $700 per day of merchandise

Woodstock, Georgia

- Strengthened leadership and management skills as I learned the ins and outs of the everyday operations of a multi-million dollar store. - Read and analyzed business reports and took the initiative to make changes in the departments that proved to be opportunities for improvement. - I took risks and worked to merchandise products in a way which would be most appealing to the customer. - Through the month of July, I successfully led our team to an increase in year to date participation in credit solicitation through associate incentives and visual displays of progress.

Watkinsville, Georgia

- Established relationships with local community to generate financial and in-kind donations - Created print and digital media pieces to be used in the community and online for advertising purposes- Photographer at ESP special events- Generated emails via Constant Contact to inform subscribers of ESP happenings - Contributed to marketing and PR efforts that generated record breaking earnings for "Jump, Fly, Be Different" skydiving fundraiser

Dahlonega, Georgia

- Provided 24 hour care and assistance for Glisson's campers- children and adults ages 6-63- with mild to moderate developmental disabilities.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Alpha Omicron Pi, The American Marketing Association

Bachelor Of Business Administration (Bba), Marketing