Aubrey Chapnick's Location
Toronto, Ontario, Canada, Canada
Aubrey Chapnick's Contact Details
Aubrey Chapnick work email
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About Aubrey Chapnick
I’m a Senior Product Marketer who helps established and growth-stage B2B fintech companies succeed by reducing go-to-market uncertainty.I love working with ambitious companies that are looking to grow quickly, challenge market leaders, or fend off new competitive threats in both mature and emerging fintech categories.I deliver the most value to companies that sell to finance leaders and are navigating critical transitions, like launching new products, refining market positioning, expanding globally, or responding to competitive pressures.Fintech is my primary focus, but I'm also excited about technology that empowers business intelligence, competitive intelligence, and strategy leaders to excel in their roles.I'm also likely the only PMM you know who's flown planes, earned a black belt, worked in culinary, sales consulting, investment banking, equity research, strategy, freelance, content and national newspaper writing. Most Product Marketers think only like Marketers. I leverage my range and breadth of diverse experience to think and act like a GM. In addition to my Product Marketing day job, I write for the Product Marketing newsletter PMM Files, which is read by over ~5000 global product marketing leaders. 💡 My Key Strengths:- Developing and executing go-to-market strategies- Leading and executing product and feature launches- Competitive intelligence and research - ICP Development and customer research- Positioning and Messaging- Sales Enablement- Communicating and project management
Aubrey Chapnick's Current Company Details
Aubrey Chapnick Work Experience Details
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Product Marketing DirectorProphixToronto, On, Ca
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Senior Product Marketing Manager - Sage Network & Ar AutomationSage Dec 2024 - PresentNewcastle Upon Tyne, Gb -
Senior Product Marketing Manager - Sage NetworkSage Jul 2024 - Dec 2024Newcastle Upon Tyne, GbGlobal Product Marketing lead for Sage Network, e-invoicing and Sage Connect for AR and AP. My responsibilities include: • Developing compelling value propositions and defined positioning• Aligning commercial strategy with business objectives to maximize market impact and drive growth.• Optimizing pricing and packaging to enhance product competitiveness and market positioning.
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Product Marketing Writer- Pmm FilesProductive Pmm Jan 2024 - PresentI co-write PMM Files, a weekly Product Marketing newsletter that shares excellent Product Marketing examples so any PMM can deliver better work faster and overcome the blank page problem. -
Senior Product Marketing ManagerQ4 Feb 2023 - Jul 2024Toronto, On, CaAs a Senior Product Marketing Manager at Q4 Inc, I lead product marketing strategies across the Q4 Platform. I collaborate with cross-functional teams including Product, Sales, Marketing and Customer Success, to develop and execute holistic product marketing and launch initiatives from start to finish.Day to day, I am responsible for: - Product positioning and messaging- Creating sales collateral and updating internal documents- Managing product launches- Sales enablement- Win / loss interviews - Competitive intelligence- Advising Product Management on product roadmap and pricing- Customer Segmentation and Go to Market Strategy- Buyer Persona Creation -
Product Marketing ManagerQ4 Jun 2022 - Feb 2023Toronto, On, CaLeading Product Marketing efforts and strategy for Q4's CRM, Engagement Analytics, Capital Markets Surveillance and Shareholder ID products. Day to day, I am responsible for: - Product positioning and messaging- Creating sales collateral and updating internal documents- Managing product launches- Sales enablement- Win / loss interviews - Competitive intelligence- Advising Product Management on product roadmap and pricing- Customer Segmentation and Go to Market Strategy- Buyer Persona CreationAwarded Marketing MVP by Global Sales Team in 2023.
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Product Marketing Consultant And Financial WriterSelf Employed Jan 2022 - Dec 2023Side hustling freelance writer and marketing consultant channeling product, business strategy skills and passion for copy toward the personal finance, business education, careers and technology spaces. I help organizations and individuals expand their influence and educate their customers/ prospects through thought leadership. I also write marketing copy that coverts MLQ's for the inbound sales process. All thoughts and opinions expressed are my own and do not reflect those of my 9- 5.Past or current clients include: Obsiido: https://www.obsiido.com/Relay Financial: https://relayfi.com/TILR: https://www.tilr.com/HelloHire: https://www.tryhellohire.com/Money Under30: https://www.moneyunder30.com/author/achapnickInvestor Junkie: https://investorjunkie.com/Greedy Rates: https://www.greedyrates.ca/author/aubrey-c/C6 Carbon CapturedLinktree: https://linktr.ee/aubreychapnick
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Business Education And Careers ContributorThe Globe And Mail May 2016 - Jan 2022Toronto, Ontario, Ca -
Senior Strategy ManagerTelus 2021 - 2022Vancouver, British Columbia, CaAs a member of the Future Friendly Technology Services Strategy and Operations team, I focus on: - Creating business cases to determine new incremental value generation opportunities, customer value propositions and build costs for potential new products and features- Partnering with senior leadership to drive annual strategic planning and budgeting processes.- Collaborating with engineering and product teams to define best-in-class digital smart home experiences across video, security and automation use cases- Leading the development of technology roadmaps to drive the achievement of business and technology goals- Conducting market and competitor research to understand industry dynamics, customer needs and pain points- Driving cross-functional process improvement initiatives to achieve business and technology goalsMoved on to explore new opportunity in the capital markets B2B SaaS space. -
Product Marketing And Strategy, Td Asset ManagementTd Jul 2020 - Sep 2021Toronto, Ontario, CaThe TD Asset Management Product and Strategy team partners with senior leaders to drive strategic initiatives across all areas of the business including: market entry, product development, sales effectiveness, competitive intelligence, GTM and M&A activities. My responsibilities included:Business Strategy and Market Intelligence- Supporting senior leaders with the development and execution of cross-functional strategy initiatives- Providing thought leadership on the future of asset management and key business implications- Supporting the creation of business cases, financial models, and analysis of strategic investmentsCompetitive Intelligence and Industry Research- Conducting in-depth competitor analysis, to inform GTM strategy and growth opportunitiesGo-to-Market Strategy - Shaping global Go-to-Market activities through comprehensive market entrance research assessment focused on new market economic attractiveness, competitive positioning, product attractiveness and regulatory complexityMarketing Collateral Development- Partnering with Marketing, Compliance, Portfolio Management and Risk teams to develop and distribute global sales collateral to front line sales teamsNew Product Introduction Validation- Conducting ad-hoc research to validate new product development concepts through industry research, market sizing, customer segmentation and legal implications assessmentsMerger and Acquisition Analysis- Reviewing asset management industry M&A activity to inform TDAM’s growth strategy- Analyzing industry M&A transactions to identify strategic implications for TDAM’s positioning and capabilities- Identifying M&A and strategic partnershipsCross-Functional Project Leadership-Leading cross-functional projects E2E by identifying and structuring problems, analyzing root causes, developing solutions and communicating results across product, sales, marketing, risk, and complianceMoved on to explore a new opportunity in the tech industry. -
Organization Design ConsultantTd Nov 2018 - Nov 2020Toronto, Ontario, CaTD Bank's Organization Effectiveness (OE) function is a team of professionals from top management consulting firms who advise the bank's executives on organization design and business unit restructuring initiatives across the enterprise. As apart of the team, my responsibilities included:Consulting and Advisory- Providing organization design consulting advice and thought leadership to TD's senior leaders.- Evaluating business cases and organizational investment proposals.- Delivering ad-hoc strategic projects in support of Group Heads and other senior executives.Competitive Intelligence and Industry Research -Conducting market research on competitors’ organization design to inform TD functional organizational structure decisions.Cross-Functional Project Leadership- Acting as team product owner for the onboarding of leading-edge organizational analytics tool,; OrgVue.- Building relationships across the enterprise to support ongoing business transformation initiatives.Innovation- Designing and implementing new team tools and methodologies to increase team effectiveness.- Designing and building new analytical/ financial modeling tools to support strategic business cases.I've supported the Business Banking, Canadian Personal Banking, Data Analytics, Artificial Intelligence COE, Wealth Management and Wholesale Banking segments.Moved on to better leverage my business and product strategy skillset in the space that I'm most passionate about (Investments and personal finance).
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Lead Associate, ConsultingWillis Towers Watson Sep 2018 - Nov 2018London, England, GbAs a Lead Associate within the Willis Towers Watson consulting practice, my work took me to the intersection of business strategy and people strategy. During my time at the firm, I focused in: shared services strategy decision support, organization design, learning and development program design and content creation. I worked across several industries but focused in Technology and Financial Services. As apart of the consulting practice, my responsibilities included:Consulting and Advisory- Providing consulting advice to senior business and HR leaders across a variety of HR and business strategy related topics.- Delivering ad-hoc strategic projects in support of the broader consulting practice globally.Industry Research and Analysis- Conducting in depth market research and synthesis of industry best practices across a variety of HR related trends.Cross-Functional Project Leadership-Leading and planning cross-functional projects end-to-end by identifying and structuring problems, analyzing root causes, developing solutions and communicating project results to senior stakeholders. Thought Leadership- Producing published thought leadership on the Willis Towers Watson corporate blog for client consumption. Moved on due to my desire to exit the consulting industry and help build a new team at an organization that I deeply respect and admire. -
Associate, ConsultingWillis Towers Watson Sep 2017 - Sep 2018London, England, GbAs an Associate within the Willis Towers Watson consulting practice, I worked alongside seasoned consultants and senior business executives across several industries. My areas of focus areas included: - Organization Design - Project Management- Executive and Director Compensation- Change Management- Thought Leadership DevelopmentIn Q1 of 2018, I was recognized as one of three employee in the Toronto office (approx. 450 people) for going above and beyond as a high performer.
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Manager, Strategic ProjectsReal Matters Inc. Jan 2017 - Sep 2017Markham, Ontario, CaAs the Manager of Strategic Projects and Organizational Alignment, I worked across multiple areas of Real Matters' business in providing advisory and project-based support to the organization’s senior leaders including the CEO, CFO, EVP of Corporate Development, EVP of Strategy, VP of Talent and Culture and VP of Internal Controls. My portfolio of work included: - Corporate Strategy/Decision Support and Financial Modeling- Corporate Development/ Acquisition Opportunity Assessments - Organization Effectiveness Advisory- Internal Controls and Process ImprovementEventually moved on as my initial mandate to open a new regional office in the United States could not be completed due to visa application challenges. -
MbaUbc Sauder School Of Business Aug 2015 - Dec 2016Vancouver, Ca- A Average (87%)- Iva Maria Lester Memorial Graduate Scholarship in Accounting- Early Entrance Scholarship - BC MBA Games (1st place- Strategy and Marketing Case Competition) -
Equity Research/ Investment Banking RotationDundee Capital Markets May 2016 - Aug 2016Toronto, Ontario, CaI participated in the Summer internship rotation program at Dundee Capital Markets, working across the Investment Banking and Equity Research Groups. During my first rotation in Investment Banking, my work focused on: comparable company analysis, commodities research report drafting, and M&A pitchbook support in the mining, base metal commodities and technology industries.During my second rotation in Equity Research, my work encompassed: macro economic research and analysis, financial modeling support, and client research note preparation assistance in the Canadian Consumer Retail and Gold sectors. I also contributed to the construction and publishing of a comprehensive initiating coverage report in collaboration with the Managing Director of Dundee's Equity Research group. -
ConsultantLee Hecht Harrison Knightsbridge Jan 2015 - Jul 2015Toronto, Ontario, CaAs a Consultant within Lee Hecht Harrison's consulting practice, I worked alongside senior consultants and seasoned business executives across several industries. My primary responsibilities included: - Thought leadership development - New product development- Co-facilitating team effectiveness workshops - Project ManagementMoved on to go complete my MBA. -
Account ManagerSpeakers' Spotlight 2014 - 2015Toronto, CaDuring my time as a Business Development Specialist at Speakers’ Spotlight, I conducted international Business Development across the U.S, and Europe after starting at the company in entry level outbound sales. My primary responsibilities included:- Prospecting- Consultative selling- Project Management - Account ManagementAt the conclusion of my employment with Speaker’s Spotlight, I had generated ~$600,000 in new revenue and secured ~80 new clients.Moved on to explore the consulting industry prior to beginning my MBA studies. -
Client Services Executive (Inside Sales)Speakers' Spotlight Jun 2013 - Sep 2014Toronto, CaSpeaker’s Spotlight is a leading Canadian speaker’s bureau that represents the world’s top thought leaders, professional athletes, celebrities and Entrepreneurs. As a Client Services Executive, I worked with clients across Canada in the Financial Services and Technology industries to sell, plan, and manage corporate speaking and training programs. My primary responsibilities included:- Lead qualification- Prospecting- Consultative selling- Project ManagementAfter 16 months in the role, I transitioned to a new role at the organization as a Business Development Specialist.
Aubrey Chapnick Skills
Leadership
Public Speaking
Team Leadership
Marketing
Communication
Business Analysis
Management
Sales
Event Management
Time Management
Project Management
Social Networking
Social Media
Strategy
Financial Analysis
Event Planning
Public Relations
Social Media Marketing
Messaging
Financial Modeling
Blogging
Crm
Customer Relationship Management
Talent Management
Agile Project Management
Interviewing
Software Design
Data Analysis
Microsoft Excel
Corporate Finance
Aubrey Chapnick Education Details
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The University Of British ColumbiaStrategy & Finance -
Yale School Of ManagementFinance And Marketing
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Hitotsubashi Ics (Hitotsubashi University Business School)
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Western UniversityBachelor Of Management And Organizational Studies (Bmos)
Frequently Asked Questions about Aubrey Chapnick
What company does Aubrey Chapnick work for?
Aubrey Chapnick works for Prophix
What is Aubrey Chapnick's role at the current company?
Aubrey Chapnick's current role is Product Marketing Director.
What is Aubrey Chapnick's email address?
Aubrey Chapnick's email address is aubrey.chapnick@td.com
What is Aubrey Chapnick's direct phone number?
Aubrey Chapnick's direct phone number is (213) 337*****
What schools did Aubrey Chapnick attend?
Aubrey Chapnick attended The University Of British Columbia, Yale School Of Management, Hitotsubashi Ics (Hitotsubashi University Business School), Western University.
What are some of Aubrey Chapnick's interests?
Aubrey Chapnick has interest in Leadership, Volunteer Work, Investing, Economic Empowerment, Community Involvement, Fitness, Music, Arts And Culture, Health.
What skills is Aubrey Chapnick known for?
Aubrey Chapnick has skills like Leadership, Public Speaking, Team Leadership, Marketing, Communication, Business Analysis, Management, Sales, Event Management, Time Management, Project Management, Social Networking.
Who are Aubrey Chapnick's colleagues?
Aubrey Chapnick's colleagues are Bogdan Storozhko, Anaël Blareau, Dana Orth, Irina Bogatch, John Steffen, Scott Bosse, Flávio Alves.
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