𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐋𝐎𝐑𝐄𝐍𝐒, 𝐈 𝐚𝐦 𝐚 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫, 𝐚𝐭 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐢𝐥𝐦 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲.Of dual French and Spanish nationality, my career began at INDITEX, where I rose through the ranks from Product Manager to Operations Director France & Switzerland for Bershka, accumulating more than a decade of experience in the retail sector. My passion for cinema, anchored since childhood and illustrated by photos in front of the sets of Sergio Leone's westerns in Andalusia. It led me to become a partner of the Lumière Festival since 2019.The 2020 lockdown was the catalyst for deep reflection, pushing me to merge my professional skills with my passion for cinema. Thus was born LORENS, a company dedicated to enriching the tourist experience with immersive tours in iconic locations in Spain and France, punctuating them with sequences from films and series filmed in these same places.