LORENS

What if cinema finally served destinations, instead of merely decorating them? Lorens is building a new kind of cultural tourism, rooted in activating filmed heritage at the scale of real places. No more anecdotal, fiction-led tours: at Lorens, the film reveals the place — not the other way around. We currently operate in 2 countries and 5 cities: Madrid, Toledo, Almería, Seville, and Lyon. Our strength lies in a cross-disciplinary database of over 4,000 film sequences covering 130 years of cinema, designed to highlight the historical, social, and visual richness of each city. We work with connected tablets, contextual QR codes, and mobile projections to make the experience smooth, modern, and accessible. Our services reach both B2C (individual visitors, groups, cultural institutions) and B2B audiences (companies, local authorities, tourism operators). Lorens also offers a dedicated SaaS platform to scale this tourism segment while ensuring secure, updated, ad-free content. Lorens celebrates an entire destination, not just a single film ;-)