Auch Lim Email & Phone Number

• Led the Go-To-Market strategies for Workspace products, driving significant revenue growth in global markets across marketing channels and customer touchpoints• Fostered collaborative efforts with product, creative, and operations teams to effectively communicate and advance the product marketing roadmap.• Crafted compelling value propositions for products, generating marketing materials and enablement content.• Conducted in-depth industry, competitor, and customer research to enhance messaging and product positioning.• Accessed key product growth metrics and KPIs and drive the impact of strategic marketing initiatives.

South East Asia

• Strategically developed and implemented comprehensive Go-To-Market plans to drive growth across Southeast Asia.• Fostered significant business development opportunities and forged strategic partnerships in the e-commerce landscape.• Devised robust e-commerce strategies, optimizing brand performance during critical campaigns and promotional events.• Led the creation of integrated ecosystems to facilitate seamless omnichannel experiences for brands.

Singapore

• Directed e-commerce operations for MBT AU (Masai International) and Star 360 brands, optimizing online sales channels.• Led the maintenance and advancement of the Magento platform, ensuring robust e-commerce infrastructure.• Drove e-commerce expansion into multiple online marketplaces within Singapore, broadening market reach.• Championed regional Go-To-Market strategies, amplifying brand presence across diverse territories.• Initiated and managed user acquisition campaigns, fostering strategic alliances to boost market penetration.• Executed SEM and SEO campaigns to maximize digital visibility and drive targeted traffic.• Forged partnerships with third-party logistics providers to streamline distribution and enhance delivery systems.• Implemented a website overhaul to refine user experience and UI design, resulting in increased customer engagement.

Singapore

• Program Management: Successfully directed Shopee University and Shopee Ambassadors initiatives, enhancing brand engagement and educational outreach.• Campaign Leadership: Expertly managed offline campaigns and content marketing projects, driving increased brand visibility and customer engagement.• SOP Development: Formulated and standardized operational procedures across APAC for content, listing, payments, and logistics, ensuring regional consistency and efficiency.• Offline Acquisition: Pioneered user acquisition strategies through forming strategic partnerships with educational institutions, financial entities, and various organizations.• Community Engagement: Led community management efforts, fostering robust relationships with sellers and buyers to support both offline and online marketing objectives.• Content Marketing Expertise: Executed targeted content marketing strategies to amplify brand presence and educate potential customers.• Educational Collaboration: Initiated and maintained school outreach programs, reinforcing the brand's commitment to community and educational development.• Event Management: Orchestrated media drops, coordinated flea markets, and managed PR releases to maximize brand exposure and market penetration.

Singapore

• Streamlined operations by implementing Standard Operating Procedures (SOPs) for warehouse and delivery fleet management.• Spearheaded the recruitment and development of a robust delivery fleet.• Significantly increased parcel delivery success rate by 50% through strategic enhancements.• Expertly managed client onboarding and provided continuous account management support.• Pioneered a data-driven approach to evaluate campaign performance, informing Go-To-Market strategies.• Proficient in order and warehouse management, ensuring seamless operations.• Directed the recruitment and training processes for delivery fleet personnel, optimizing team efficiency.

Sentosa, Singapore

• Drove $100K in revenue through strategic project execution.• Formed partnerships with local and international attractions such as the Ice Skating Rink, Singapore Zoo, and Jurong Bird Park.• Established collaborations with hospitality establishments in Singapore, Malaysia, Indonesia, and China.• Developed customized adventure learning programs for corporate clientele of different levels.• Plan and facilitated all Chinese-language programs. (China)

• Spearheaded the development of a tracking system, achieving a 30% decrease in delivery lead times.• Successfully led a service recovery campaign from strategic planning to implementation.• Managed order operations across APAC regions, encompassing Singapore, Taiwan, Hong Kong, Malaysia, Philippines, and Vietnam.• Supervised returns, inbound and outbound logistics, and performed data analytics to evaluate 3PL performance.• Conducted comprehensive market research to identify opportunities for new business initiatives.• Delivered insightful post-campaign analysis and provided data-driven recommendations for future strategies.