Auch Lim Email & Phone Number

• Led the Go-To-Market strategies for Workspace products, driving significant revenue growth in global markets across marketing channels and customer touchpoints
• Fostered collaborative efforts with product, creative, and operations teams to effectively communicate and advance the product marketing roadmap.
• Crafted compelling value propositions for products, generating marketing materials and enablement content.
• Conducted in-depth industry, competitor, and customer research to enhance messaging and product positioning.
• Accessed key product growth metrics and KPIs and drive the impact of strategic marketing initiatives.

South East Asia

• Strategically developed and implemented comprehensive Go-To-Market plans to drive growth across Southeast Asia.
• Fostered significant business development opportunities and forged strategic partnerships in the e-commerce landscape.
• Devised robust e-commerce strategies, optimizing brand performance during critical campaigns and promotional events.
• Led the creation of integrated ecosystems to facilitate seamless omnichannel experiences for brands.

Singapore

• Directed e-commerce operations for MBT AU (Masai International) and Star 360 brands, optimizing online sales channels.
• Led the maintenance and advancement of the Magento platform, ensuring robust e-commerce infrastructure.
• Drove e-commerce expansion into multiple online marketplaces within Singapore, broadening market reach.
• Championed regional Go-To-Market strategies, amplifying brand presence across diverse territories.
• Initiated and managed user acquisition campaigns, fostering strategic alliances to boost market penetration.
• Executed SEM and SEO campaigns to maximize digital visibility and drive targeted traffic.

Singapore

• Program Management: Successfully directed Shopee University and Shopee Ambassadors initiatives, enhancing brand engagement and educational outreach.
• Campaign Leadership: Expertly managed offline campaigns and content marketing projects, driving increased brand visibility and customer engagement.
• SOP Development: Formulated and standardized operational procedures across APAC for content, listing, payments, and logistics, ensuring regional consistency and efficiency.
• Offline Acquisition: Pioneered user acquisition strategies through forming strategic partnerships with educational institutions, financial entities, and various organizations.
• Community Engagement: Led community management efforts, fostering robust relationships with sellers and buyers to support both offline and online marketing objectives.
• Content Marketing Expertise: Executed targeted content marketing strategies to amplify brand presence and educate potential customers.

Singapore

• Streamlined operations by implementing Standard Operating Procedures (SOPs) for warehouse and delivery fleet management.
• Spearheaded the recruitment and development of a robust delivery fleet.
• Significantly increased parcel delivery success rate by 50% through strategic enhancements.
• Expertly managed client onboarding and provided continuous account management support.
• Pioneered a data-driven approach to evaluate campaign performance, informing Go-To-Market strategies.
• Proficient in order and warehouse management, ensuring seamless operations.

Sentosa, Singapore

• Drove $100K in revenue through strategic project execution.
• Formed partnerships with local and international attractions such as the Ice Skating Rink, Singapore Zoo, and Jurong Bird Park.
• Established collaborations with hospitality establishments in Singapore, Malaysia, Indonesia, and China.
• Developed customized adventure learning programs for corporate clientele of different levels.
• Plan and facilitated all Chinese-language programs. (China)

• Spearheaded the development of a tracking system, achieving a 30% decrease in delivery lead times.
• Successfully led a service recovery campaign from strategic planning to implementation.
• Managed order operations across APAC regions, encompassing Singapore, Taiwan, Hong Kong, Malaysia, Philippines, and Vietnam.
• Supervised returns, inbound and outbound logistics, and performed data analytics to evaluate 3PL performance.
• Conducted comprehensive market research to identify opportunities for new business initiatives.
• Delivered insightful post-campaign analysis and provided data-driven recommendations for future strategies.