Audrea Haas Email & Phone Number

Hilbert, Wisconsin, United States

• Develop and execute comprehensive business development strategies aligned with Ornua’s growth objectives. $400M annual revenue responsibility.• Propose annual budget and resources to the business that aligns with the strategic company investments and business objectives.• Contributing member of the Executive Leadership Team for OINA, which is responsible for the development and delivery of the business strategy. • Work collaboratively with Ornua’s innovation, product development, and supply chain teams to tailor solutions that meet customer needs. • Recruit, train, mentor, and develop a high-performing sales team, implement a well-developed succession plan and set clear targets and performance metrics for the team. • Develop goals and strategies for sales function, using customer insights, and an understanding of business priorities. • Ownership for exceeding sales targets at the individual and team levels and establishing new relationships with prospective customers. • Build and manage deal pipelines, including monitoring deal progress, proactively defining and mitigating issues, and negotiating strategic partnerships.

Greater Chicago Area

• Vital contributor in growing Harvest's revenue in co-manufacturing, ingredient, private label, and Brand -Path of Life in retail, club, mass and food service markets.• Developed and executed three-year revenue growth strategy for five verticals Co-Man, Industrial, Private Label, Food Service, Branded.• Collaborated with cross-functional teams finance, supply chain and operations to develop S&OP processes.• YOY double-digit revenue growth. +$83MM over four years.• EBITDA growth +$5MM• Talent development and succession planning for direct reports.

Greater Chicago Area

• Strengthened key customer relationships which led to 60%+ growth.• Formulated and implemented turnaround strategy for declining brand which included key investments, sales and research and development strategy resulting in +48% in YOY revenue growth and +52% in performance growth.• Sales compensation analysis, design, and implementation resulting in $300K annual compensation savings.• Collaborated with Operations to identify revenue diversification opportunities.

Greater Chicago Area

Charged with centralizing all acquisition markets for national and regional accounts, identifying production solutions, developing cross platform sales strategy, driving digital revenue growth and creating a positive work culture for the national sales team.• Drove centralization strategy for regional and national accounts across 500+ local markets.• Identified digital and native product solutions which resulted in +484% revenue growth in programmatic revenue and +357% in owned and operated digital revenue growth in 2017.• Made necessary staffing changes to sales with the result being latest sales team focused on solution selling, increased pipeline activity, larger deal sizes, and revenue growth in programmatic, digital, native and event solutions.• Developed go to market value proposition for the national and regional sales organization.

Greater Chicago Area

Led the national sales team who was responsible for selling omni channel marketing solutions to national advertisers. Division responsibility included overseeing $250M+ in annual revenue with a $10M+ P/L responsibility. Identified growth strategies with clients to increase revenue spend by incorporating data insights and analytics through the use of internal and external customer data to develop integrated media solutions for key national advertisers. Served as Project Manager for several strategic growth initiatives. Instrumental force in senior leadership innovation team. Supervised 5 direct and 45 indirect reports across six regional offices.• Division responsibility included overseeing $250M+ in annual revenue with a $8M+ P/L responsibility.• Identified and developed integrated media solutions to grow and diversify advertiser spend portfolio by incorporating data insights and analytics using internal and external customer data.• Instrumental force in senior leadership innovation team.• Supervised 5 direct and 45 indirect reports across six regional offices.

Greater Chicago Area

• Diversified revenue streams across digital and mobile by more than $15M annually.• Implemented strategy for new product launch generating than $10M in incremental annual revenue.• Successful territory re-alignment strategy leading to improved client relationships and lower COS.• Developed and launched on going sales and product training.

Greater Chicago Area

• Challenged to maintain $150M+ in revenue for management.• National strategy, negotiation and plan implementation for key corporate accounts including RadioShack, Club Med, Re/Max, Coldwater Creek, Motorola and Hyundai/Kia, adidas.• Built a powerful network, developing strong business relationships with customers.• Met and exceeded client advertising and marketing metrics.• Supervised, trained and mentored 10 direct reports.• Key player on the new business development team that secured key customers such as Coldwater Creek, Bang & Olufsen and RadioShack.• Launched start up division of the Print and Out-of-Home groups; generated ~$30M in new business for the Print group.• Leveraged negotiation skills to save clients more than 10% in lower rates.

Greater Chicago Area

• Recruited to oversee the Print and Out-of-Home strategy and buying start-up division in the Chicago and Los Angeles office.

Greater Chicago Area

• Collaborated with various clients and advertising agencies on a freelance basis.• Scope of diverse responsibility included planning, buying and negotiation for radio, television and print clients. Working primarily with local and regional accounts.

Chicago, Illinois, United States

• Provided a full suite of account management services for national accounts including Seagram's, Diners' Club, Dodge Dealer Group, Taco Bell and Payless Shoes, Illinois Lottery• Delivered exceptional results, increasing business with existing agency clients.

Evansville, Indiana, United States

• Hit the ground running, overachieving sales quotas in local sales.

Evansville, Indiana, United States

• Supervised accounting tasks, which included accounts payable and receivable, general ledger management and expense reporting oversight.

Chicago, Illinois, United States

• Targeted, prospected and developed leads, supporting Account Executives.• Developed sales and marketing proposals following the corporate format and system.

Bachelor Of Science - Bs, Enterprise Leadership

Associate Of Science - As, Accounting And Business/Management

Activities and Societies: Phi Theta Kappa Society