Audree Hall Email & Phone Number

Foster City, California, Us

Led and implemented Coupa's Global Talent Acquisition brand marketing initiatives and campaigns.Work with a variety of team members, external vendors, and leaders in the development and execution of strategic branding plans to help build brand awareness, recommend marketing tactics to engage talent, and deliver new assets and initiatives to showcase outstanding culture, the work Coupa is doing, and how our values drive success.Drive talent brand awareness initiatives from idea to execution and return on investment evaluation.Drive and project lead advertising campaigns, including global digital advertising campaigns and messaging projects, and partner with internal/external agencies working on these campaigns.Own ongoing maintenance of Coupa's talent network, employer profile pages, social media, intranet site, and careers page.Roll out branding materials and develop training and marketing toolkits that drive adoption and activation by recruiters and sources. Measure and report critical data and ongoing value of marketing and brand initiativesAccomplishments to date: Designed and Launched a new career siteDeveloped and launched four new LinkedIn Life pages, driving 9000 views a monthLaunched Why Coupa video campaign: 25 videos: 80,000 viewsRefreshed Glassdoor and built a content calendarDesigned email campaigns for recruiters, including a monthly newsletterSet up monthly TB analytics

Pleasanton, California, Us

Work cross-functionally to develop and execute talent attraction strategies and build employer voice and personas. Design campaigns that leverage data to increase awareness and attraction to hiring outcomes. Create a content plan for all candidate-facing sites, including internal comms and promotion plans. Building new hire social playbook as well as social selling training for recruiters. Write employee value proposition statements to highlight we are the company of choice. Promote internal and external awards via press releases, internal employee comms, and social promotion.Develop and maintain the company’s global employer brand marketing strategy, design, roadmap, implementation, and success measurement frameworkNurture relationships with senior colleagues, including leaders in Marketing and the DEIBs teamDesign candidate facing sites that will delight, engage and inform around key market areasUpdate career site with key initiatives, blogs and awardsProject manage campaigns, career site builds and TB employer brand campaigns

Mundelein, Il, Us

Develop digital marketing plans for B2C contractor business, enable SEO best practices for website and social media, create monthly social marketing content calendar, create both organic and paid social posts as well as Google ads. Results: in 60 days we have seen a 1500% increase in web traffic and a $45k in booked business.Social Intelligence:Develop social media persona (s)Strengthen content strategyCraft insights from dataData-driven approach to social mediaDevelop owned and earned media plan

Reston, Va, Us

Dedicated champion of social media tools and technologies with a track record of creating and implementing successful B2B social media campaigns. Passionate about brand campaign building, employee advocacy programs and counseling C-suite leaders in using social media for professional branding. Designer of social listening dashboards including competitor, product and brand-crisis-reputation management. My expertise includes:Developing relevant content topics to reach the company’s target customersCreating, curating, and managing published content Monitoring, listening and responding to users in a “Social” way Monitoring and analyzing web traffic driven by socialDeveloping and expanding community via influencer outreachOverseeing brand design for social networksDesigning, creating and managing social paid campaignsLiaison with an agency on all paid campaigns and strategyLaunching employee advocacy platformsAnalyzing metrics and tweaking strategy Monitoring trends, updates on social networks and applicationsImplementing employee social best practices including trainingDeveloping crisis management processesCampaign intelligence/strategyCross company content creator including HR, People teams, Corp comms, Legal and SalesAccomplishments:Triple-digit audience growth across corporate networks in 18 monthsDouble-digital audience growth Launched influencer programLaunched EMEA and LAC social networksDesigned and implemented monthly social office hours Designed social media playbook for employeesDrove paid ad/data-driven strategy across multiple platformsLaunched employee brand advocacy platform Identified and nurtured leads for events/webinarsCreated / launched monthly employee brand newsletterIncreased employee engagement rate from 6% to 12% in 18 months utilizing 80/20 content strategy

Chicago, Illinois, Us

I served as a volunteer for Code Platoon with a wonderful group of marketers. Together we are redesigning the website, creating and developing a content marketing plan and calendar for both social media and email. 1 volunteer direct report who focuses on content writing for our team. 2017 Q2 Results: increased Facebook followers by 4.7% in just 5 weeks, increased Twitter followers by 3% in 5 weeks.

New York City, Ny, Us

Lead and coordinate all aspects of conferences, meetings, tradeshows and other events for a company in the higher education arena. This includes pre-planning, onsite execution and post-event wrap-up including AV requirements, F & B needs, site selection. Oversee financial management including budget creation, monitoring and expense tracking. Conduct bi-weekly meetings with strategic marketers and head of sales and marketing to ensure best plans are in place. Provide social media guidance, strategy and content for market specific events and conferences.

London, Gb

Core Accountabilities:Provide market place expertise to team of marketers and agency. Partner with both planning for insights and research as well as creative team to deliver on concepts.Deliver social media solutions grounded in strategy and in-depth knowledge of clients businesses.Develop campaign and brand messaging strategies for client appropriate social media channels.Research digital communities to identify influencers and develop/execute outreach strategies.Core Skills:Create brand and campaign-specific best practices guides for social media usage.Write strategy briefs and oversee execution for branding campaigns.Manage social media campaigns on major and niche social networks. Supervise agency team for organic content across social channels.Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel for revenue growth. Consultative approach to managing agency, project managers, designers and clients.

London, Gb

Directly responsible for all marketing to our homeschool dealer and consumer channels. Developed editorial calendar for special offers, email campaigns and product launches. I served as liaison to customer service, inventory, editorial and sales. I managed 3rd party sales team, planned our national sales meeting and market appropriate events. Planned and promoted new levels of customer service to a market traditionally not serviced well. Developed collateral for our internal sales team.

Associate Of Arts And Sciences (Aas), Early Childhood Education And Teaching

Education record

Education record

Education record