Digital Marketing Intern
Current* Developed a recommendation to leverage social channels targeting MarshBerry specific audiences and to extend reach across other channels* Delivered an approach for email and social A/B Testing to improve statistics and overall engagement - initial testing resulted in an increase of 2% for email open rates* Created a review of select competitors and their digital presence (website, email, social)* Collaborated to strategize a plan to promote and increase registration for MarshBerry FocalPoint * Initiated potential creation and use of a podcast as an opportunity to drive client engagement* Brainstormed with my team on bringing new content ideas to social channels such as a Day In The Life, Office Tour, and Intern Wrap-Up* Accepted a position to continue work with MarshBerry through the school year