• Worked closely with client services to define client goals and develop email marketing campaigns as well as CRM strategies that strongly supported the overall marketing communication plan• Developed automated email marketing programs such as welcome/onboarding emails and lead nurturing/drip emails that helped clients appropriately communicate with new and existing leads• Evaluated websites, email programs, social media platforms and other programs that impacted customer… Show more • Worked closely with client services to define client goals and develop email marketing campaigns as well as CRM strategies that strongly supported the overall marketing communication plan• Developed automated email marketing programs such as welcome/onboarding emails and lead nurturing/drip emails that helped clients appropriately communicate with new and existing leads• Evaluated websites, email programs, social media platforms and other programs that impacted customer engagement• Tracked, reported and analyzed campaign response Show less

• Helped develop and maintain strong client relationships• Worked closely with clients to define marketing and business goals and develop strategic and tactical communication plans• Managed projects from start to finish while communicating directly with clients, the agency team and all appropriate internal and external resources• Reported project status so the client and agency teams always stayed in the know• Wrote and presented creative briefs• Identified and pursued… Show more • Helped develop and maintain strong client relationships• Worked closely with clients to define marketing and business goals and develop strategic and tactical communication plans• Managed projects from start to finish while communicating directly with clients, the agency team and all appropriate internal and external resources• Reported project status so the client and agency teams always stayed in the know• Wrote and presented creative briefs• Identified and pursued opportunities for enhancing involvement and contributions to the client, account team and agency Show less

• Developed and presented a strategic communication plan for Garmin’s Virb 2 Elite Action Camera• Attended a 12-week continuing education advertising related program

As a member of a group of eight students, I helped create a college football campaign for Fox Sports Midwest Big 12 ConferenceOur accomplishments as a team included: • Created the tagline, “Every Game Matters” for Big 12 Conference college football campaign• Designed campaign logo• Wrote copy for television, print, radio and interactive advertisements• Observed during the production of television advertisements

• Coordinated and managed events that promoted Socket and its services to current and preexisting customers• Developed marketing strategies that targeted specific communities• Managed and updated Socket’s Facebook and Twitter accounts• Organized internal meetings and parties• Updated company website by providing information about upcoming and recent events• Wrote press releases for events, partnerships and new products and services• Practiced Search Engine Optimization… Show more • Coordinated and managed events that promoted Socket and its services to current and preexisting customers• Developed marketing strategies that targeted specific communities• Managed and updated Socket’s Facebook and Twitter accounts• Organized internal meetings and parties• Updated company website by providing information about upcoming and recent events• Wrote press releases for events, partnerships and new products and services• Practiced Search Engine Optimization tasks during Socket’s reconstruction of company website Show less