In this role, I drive new business development to maximize revenue by managing the entire sales process from prospecting to closing. My focus spans corporate accounts, travel and tourism, and Special Ticket Offers (STOs). Additionally, I lead tourism initiatives, oversee the Cubs' fundraising program, and organize large-scale outings for inbound travel groups.• Contributed to $121,899 in premier upsell revenue for all-inclusive hospitality spaces by identifying high-value opportunities and collaborating with the business development team.• Led the Groups team in Special Ticket Offer (STO) sales, achieving 107% of my STO revenue goal and driving year-over-year growth in revenue and ticket sales across key heritage and appreciation nights.• Spearheaded inaugural heritage campaigns, including: • Mexican Heritage Offer: Sold 2,990 tickets (+239% of goal) and generated $97,159 in revenue (+270% of goal). • Puerto Rican Heritage Offer: Sold 1,886 tickets and 600+ hats, generating $86,132 (+151% of ticket goal, +160% of revenue goal).• Healthcare Appreciation Night: Sold 3,049 tickets (up from 1,611) and generated $73,979 (+103% of revenue goal).• Coordinated a large-scale hospital network outing for Northwestern Memorial, resulting in over 1,500 group tickets sold. • Represented the Cubs at the IPW 2024 Travel Conference to grow relationships with domestic and international tour operators to integrate Cubs products into Chicago travel itineraries. • Collaborate with Choose Chicago, DMCs, and industry professionals to position Wrigley Field as a premier destination.

2023: 109% to goal• Drove new business revenue for the Chicago Cubs by proactively engaging with leads, focusing on converting new business clients, and selling various ticket products, including season tickets, group tickets, and special ticket offers.• Executed a minimum of 100 cold calls daily, utilizing sales and analytical skills to identify opportunities, create proposals, and successfully close deals for Cubs season ticket plans, consistently exceeding daily, weekly, and monthly touchpoint goals.• Conducted in-ballpark and online meetings with potential prospects, professionally presenting ticket products for the Chicago Cubs via phone, email, and face-to-face interactions.• Individually generated $805,911 in new business revenue for the organization in a 7-month period, surpassing individual revenue targets through effective engagement with potential clients and a results-driven approach.Managed approximately 12,073 leads on Salesforce through various new business sales campaigns, showcasing pipeline management and proficiency in Salesforce CRM management and Provenue ticket software.• Operated sales tables at Cubs games and Cubs Convention, showcasing and selling ticket products, elevating fan experiences through personalized interactions, facilitating special ticket offer giveaways, and ensuring successful sales initiatives.

• Distributed promotional giveaways to an average of 7,000 Chicago Sky game attendees, resulting in a 15% increase in fan engagement and contributing to the overall success of game-day sponsorship activations• Operated and maintained basket courtside arm stanchion LED signage during each game, ensuring seamless visibility of sponsor branding for approximately 15 corporate partners as per the game script• Photographed and documented sponsor assets such as arena signage, LEDs, decals, and other promotional materials throughout the arena on gameday with attention to detail, resulting in accurate proof of performance for sponsorship assets• Conducted lead generation activities on the concourse, fostering engagement and interaction with game attendees, contributing to increased brand awareness and sponsor exposure.• Managed hospitality and concourse tables, meeting and greeting sponsors, directing them, and ensuring their needs were met throughout the game, enhancing sponsor satisfaction and relationships

• Conducted a comprehensive cost analysis for approximately 50 promotional items, leading vendor outreach to ensure cost-effective options. Successfully executed 8 impactful giveaways for Men's and Women's soccer games through collaboration with vendors, sponsors, and Northwestern Athletics• Independently researched and generated ideas for promotional dates, themes, and giveaways for Field Hockey and Men's/Women's Soccer, contributing to the development of a strategic fan engagement calendar • Researched, contacted, and coordinated with 150 Division I institutions representatives, gathering primary and secondary logos for marketing promotional graphics usage• Established a comprehensive database through extensive research, obtaining 120+ local community and club leads for softball and field hockey group outings, enhancing outreach and engagement strategies

• Selected amongst 300+ applicants for the inaugural Cleveland Cavaliers The Foundation: Virtual Sales Academy, a 6-week online course, led by Cleveland Cavaliers executives • Engaged in comprehensive B2B & B2C sales techniques, client relationship building, and deepened product knowledge in a dynamic learning environment• Practiced ticket sales skills—effective questioning, objection handling, and closing techniques—through weekly role-playing sessions with Foundation ticket sales professionals, receiving invaluable live feedback and coaching.• Nominated for a roleplay tournament, advancing to the final round, and honored as the tournament champion among 90 participants by Cavaliers executives

• Received athletic scholarship• Devoted approximately 30 hours weekly as a student-athlete to training, meetings, film study, travel, and competitions while maintaining a full academic course load of 15 credits per semester• Named GLIAC Goalie of the Year in 2021 and 2022, also earned First Team All-GLIAC honors•Earned USA Lacrosse Magazine All-American Honorable Mention in 2022 and selected to IWLCA All-Region Second Team

• Delivered exceptional customer service to an average of 7,000 fans per home game through multi-functional roles spanning Ticket Operations, Ticket Sales, Promotions, Guest Services, and Game Operations departments.• Contributed to the organization’s ticket sales revenue goals by employing effective sales tactics, presenting ticketing and seating options to clients, and efficiently managing ticket distribution.• Demonstrated expertise in utilizing Paciolan ticketing software, Stub Connect, and Salesforce to resolve ticketing issues as a Ticket Resolution Representative in the Box Office, completing advanced training to handle complex scenarios.• Executed a variety of marketing and promotional initiatives, including distributing giveaways, assisting with on-ice activities such as "Throw for Dough," managing access to the VIP lounge for season ticket members, and ensuring seamless delivery of season ticket member benefits.

• Gained hands-on experience in large-scale event production and management by coordinating the Chicago stop of Ice Dreams, an Olympic Figure Skating Tour.• Supported on-site entertainment, managing promotional activities and engaging with local skaters, World Champions, and Olympians to ensure a seamless attendee experience.• Assisted with sponsor activation fulfillment during the VIP promotional event, ensuring all sponsor obligations were met and providing a high-quality experience.• Managed event logistics, including setup and takedown of all essential items and concourse organization.• Compiled and distributed event programs while fostering engagement with athletes and attendees.

The Future Leaders of the Game: IWLCA Students of Color Leadership Academy was designed to empower and encourage student-athletes to develop their own leadership skills and embrace their potential to lead in their program and on their campus. The Academy was facilitated by a diverse group of coaches and administrators to help participants to recognize their own power and develop into strong leaders and role models on their teams, campuses, and in their communities. Additionally, the Academy endeavored to foster a sense of community and belonging among the participants and provide them with networking opportunities and interactions with current IWLCA coaches of color.

• Coordinated and participated in operating Oahu’s largest food distribution program, Feeding the Hungry, which serves approximately 700 lower-income families weekly• Participated in 10 weeks of daily classroom-style teachings on spiritual growth and servant-leadership taught by guest speakers, developing valuable leadership skills through classroom times set aside solely for learning leadership principles• Collaborated and served on a team of 25 other interns and 8 staff members to organize and participate in weekly humanitarian service outreach projects throughout the Hawaiian islands with local families and organizations• Served and developed relationships with local underprivileged youth through the Changing Lives Among Youth program, an after-school K-12 children's program that provides homework assistance and opportunities such as dance and surf lessons to 25-30 children

• Planned upcoming content and executed all Lakeshore Lacrosse and Skyline Lacrosse Events marketing needs, including the management of Facebook and Instagram accounts and email marketing• Designed a coach spotlight series for all social media accounts that featured and highlighted the achievements and experiences of the program coaches• Photographed weekend lacrosse tournaments and used Adobe Photoshop and Illustrator to edit and create visually appealing weekend recaps to use for websites, social media, and marketing material• Assisted with staff supervision and oversaw the operation of 3 week-long summer camps for approximately 250 youth athletes during the COVID-19 pandemic