• Responsible for supporting sales activities for CBI Investment Brands- Minority owned, Female owned, and Venture Capital focused• Develop and conduct assigned distributor team plans, periodic team reviews, market surveys, and general sales meetings with distributor partners• Work with Sales Director and Ventures companies to develop action plans for business opportunities through use of strategic insights and distributor sales data• Provide Venture Companies and the Director with market intelligence and recommendations for effective planning or programming• Plan, execute, brand objectives, manage multiple distributor partners• Responsible for driving distribution, programming, and merchandising needs in NTX, on and off premise accounts• Communicate all necessary information and brand education on the Venture brands programs, strategies and standards to distributor sales team in order to achieve depletion and distribution goals• Establish sales presence in the market and conduct regular distributor market work-withs to ensure CBI brand priority and initiatives are maintained• Develop, cultivate, and maintain strong relationships with key accounts, individual stores, and buyers. Leverage relationships to explore business opportunities• Work with, coach and educate distributor sales members on CBI brand priorities and standards• Provide feedback to Director and Venture Companies on market issues: opportunities, changes, distributor issues and competitive activity• Conduct and report progress checks of distributor performance for assigned region• Regularly utilize internal tools such as KARMA and Chatter to communicate business updates• Manage experiential agencies for local brand activations, tastings, and consumer event activities

• Contribute to overall brand growth by working with marketing and sales teams to plan and execute consumer, trade, and influencer activities • Work with distributor (RNDC + Hawk) management teams to pre-plan and execute all Sazerac activity in the Dallas market• Provide ongoing support for Sazerac brands, including engagement trips, developing promotional ideas, sponsorship support, consumer/bartender relationship building, events, contributing content and engaging in Sazerac social media outlets• Motivate distributor sales partners to achieve on premise volume target goals, sell through objectives, menu placements, permanent signage, and social media exposure• Develop strong relationships with key trade and consumers to build advocacy and prompt growth within market while creating lasting brand impressions and driving volume growth

•Works proactively with Constellation Brands to target local accounts for promotional activations•Foster communication and positive relationships with industry liaisons, CB Team, and Legacy Marketing Partners•Introduce Corona and Modelo packages to on premise accounts and provide activities to support client and distributor product sell through with promotional activations•Manage and communicate with a team of local Brand Ambassadors•Staff and schedule Brand Ambassadors to promote and sample Corona and Modelo in on premise accounts•Responsible for managing program inventory levels by maintaining local storage unit, sole key holder•Translate promotional stats and detailed audit reports on all program accounts to Constellation Brand Team•Create weekly in-depth reports + PPTs within 24 hours following completed events relaying promotional activation stats to supplier and distributor teams

• Promotes William Grant and Son’s luxury spirits portfolio: Brands including Balvenie, Glenfiddich, Hendrick’s Gin, Milagro Tequila, Sailor Jerry Spiced Rum, Montelobos Mezcal, Flor de Caña, Reyka Vodka, Tullamore Dew Irish Whiskey, Solerno, Hudson, Gibson’s, etc. • Brand Awareness and Education: Conduct consumer samplings, tactical bar spends, event sponsorships, and private tastings among influential accounts• Key Focus: Sampling Execution support in off and on premise accounts • Execution of Programming: Sampling WGS luxury spirits portfolio at elite DFW events• Reporting: Collect and report the progress of the brand’s development, consumer feedback, and metrics to Portfolio Marketing Manager + Brand Team via WGS Open Bar

• Manage and support Samsung Experiential Marketing Product Specialist Promotional Team (34 Employees) Sourcing national events/programs partnering with PMK BNC, McKinney, Iris, and Wasserman Media Groups• Create lasting relationships with Samsung’s preferred marketing agencies and present to their leadership teams in order to expand 2020’s current portfolio of staffed events.• Partner with 2020’s XMMs and Project Manager to create standard processes and develop best-in-class example of Experiential Marketing Team.• Develop new and innovate ways to drive non-scheduled experiential marketing activities (i.e. guerilla marketing techniques or local events with community partners). OTHER• Support internal executives and department heads including; business development, account management, training, and operations in order to maximize program impact and efficiency.• Serve as a subject matter expert on Experiential Marketing best practices to create dynamic presentations and highlight our team’s successes in the field to Samsung and internally.• Travel (1x-2x/month) travel to marquee events to present and interact with marketing agencies, Samsung, and internal Experiential team.• Create a culture of integrity with industry-leading performers, ensuring the team driving memorable consumer experiences at on-site activationsRecent Activation Managed: Samsung Holiday Mall Program 2016Partnered with client, SEA in (19) cities to complete a “reward brand loyalty” and “rebuild trust” with consumers by offering free device repair and Blue Box giveaways to existing customers.• Staffed 500+ Brand Ambassadors in two week recruiting period• Sourced, screened, on-boarded, and trained management & field team; Responsible for scheduling, reporting time cards, payroll, and training certification.• Ensured 99.9% staffed-to-budgeted hours• $2.1M customer prizing/incentive distributed with $0 loss• 4.4M device interactions for duration of the program

• Channel: Independent Convenience Segment, Territory: Tarrant County, 58 accounts, 3 Tier System• Focus: Increase incremental dollars and share growth through execution of “Restore The C-Store” programs• Targets: KPI tracking, implementation of POD growth, survey accuracy of share growth and YTD/PR trends• Wholesaler Relations: Relays data, execution plan/programs to Ben E. Keith, distributor.• Utilize sales and technical tools to identify opportunities at account level via ABU, AB Selling Skills, AB Mobility• Proactive participant in local and national team programs, events, meetings, and daily communications• Effectively understanding local market insights based on geography and demographics of different territories• Social Media: Showcase daily wins, challenges, and brand awareness via client social media platforms daily• Merchandising accounts based on calendar themes and new SKU placement.• Managing team of Mosaic (agency) Brand Ambassadors for weekly sampling in high volume accounts• Execute successful samplings in Tiered accounts, 10 per month at 1.5hrs

• Markets elite luxury spirits for Remy Martin Cointreau Group: Remy Martin fine champagne cognacs, Cointreau Liqueurs, Mount Gay Rum, The Botanist Gin, and Bruichladdich • Focus: Engage consumers through experiential and event marketing, brand advocacy, interactive experiences and target sampling programs• Field Marketing: Increase brand awareness and build solid business relationships through local sponsorship activations, tradeshows, national tours, street teams, guerilla and grassroots marketing• Social Media Marketing: Mobile marketing, SMS technology, and media based brand presence.

• Brand Ambassador: Dallas Observer/Village Voice Media-• Annual Event Execution: Brewfest Dallas, Dallas Observer Music Awards, Artopia, and Iron Fork• Focus: Promotes Dallas Observer with Field Marketing “Street Team”• Partnered with Gexa Energy Pavilion, Verizon, and House of Blues Dallas- Promoting music venues, festivals, tours, patio sessions, and other events• Field Marketing: Increase DO visibility and awareness by building relationships with local business’ and hosting events for consumers• Social Media Marketing: Updated Twitter, Facebook, and Instagram for D.O.- SMS technology• Sought opportunities to integrate social tools and practices into local marketing efforts

• Sales Counselor: Responsible for sales calls to ensure compliance and improving retail relationships by establishing enrollment of membership sales for company growth Game Plan: enroll and retain members; target areas of business improvement and implement action plans• Key Account: Consulter for walk-in traffic and personal lead base; responsible for setting appointments for new member prospects; generating referrals in order to expand lead base• Learned core business practices through one-on-one project interactions with Membership Manager• Performed critical advertising functions, including distributing promotional posters, flyers and company on site sales.• Active Participant: Management Interest Program to collaborate and network with 24 Hour Fitness corporate staff and local employees• Developed alternative options for different clients to generate business while creating strategic plans 24 Hour Fitness' future development