Audrey Cooper Email & Phone Number

New York, Ny, Us

New York, New York, United States

+Managed the newsroom and live radio teams for the nation's largest public radio station, reorganizing and re-energizing it while playing a key role in an organizational turnaround. +Set and oversaw a new strategic vision to create the local newsroom of record for NYC region. Wrote and executed on 3-year plan to nearly double the size of the newsroom and support high journalistic ambitions. +Integrated a traditional audio newsroom and a blogging operation into a single multiplatform content division that saw significant audience growth across platforms. Collaboratively designed a new organizational structure and implemented it while nearly all work was done remotely.+Launched several new products, including new podcasts, a news website, newsletters and radio shows aimed at attracting new audiences and deepening engagement with current ones.+Created and developed the newsroom’s first digital audience team. +Transformed a long-troubled newsroom culture into a change-positive news operation by recruiting A+ talent for key roles, focusing on training and career pathing, establishing Norms & Behaviors, and improving management practices.+Dramatically improved newsroom diversity, moving the newsroom from 33% BIPOC to +50% BIPOC newsroom in two years.

San Francisco Bay Area

Credited with turning around one of the West Coast's storied news brands by raising ambitions, prioritizing diverse talent and engaging the community on issues that make a difference in people's lives. Youngest woman ever named editor of a major U.S. newspaper.BEST-IN-CLASS JOURNALISM+Awarded nearly every national journalism award, including those for breaking news, narrative journalism, photography and video.+Honored as California’s best large newspaper-based media company every year since being named editor, consistently beating much larger publications. California’s best website three of four years. +Winner of more than 15 Emmys, including one for the first newspaper-produced feature-length documentary to show on the international film festival circuit. +Launched a thriving podcast network that includes a near-daily news show that I host.+Created a corporate-wide interactive storytelling hub credited with dramatically increasing audience and subscribers.+Dramatically improved the newsroom's racial makeup and gender balance.INNOVATIVE LEADERSHIP+Led a 200-person staff through organizational and cultural change while expanding the number of platforms and instituting data-centric approaches to audience engagement.+Implemented new ways of distributing and monetizing news content to a broader audience, expanding total audience to more than 35 million unique visitors.+Recognized as an industry leader and advisor, frequent keynote speaker and on-stage interviewer for events of up to 20,000 people.+National media leader, serving on the boards of several industry associations.BUSINESS SUCCESS+Collaborated with business partners to dramatically improve monetization of content. +Helped grow YOY revenue and profits for five years, bucking all other industry trends.+Created an in-house incubator project to reimagine workflows, culture and product -- an effort that was replicated in newsrooms around the world.

San Francisco, Ca

Served as acting editor for about a year shortly after promotion to managing editor. Worked closely with senior editors to develop a clear vision of how we would create more ambitious news coverage that benefits the community and attracts new digital consumers.+Conceived and launched the Chronicle Incubator, a novel approach to retraining staff with digital focus. +Oversaw several major explanatory and investigative projects, including “Even/Odds,” a finalist for the Pulitzer Prize in photography.+Launched two profitable events programs: the exclusive “Visionary of the Year” award and Chronicle Talks, in which I interview business leaders, artists, authors and newsmakers before a live audience. +Helped to cut subscriber churn to industry-leading numbers by devising novel customer retention efforts.+Transitioned SFChronicle.com from a hard paywall to a metered site while still supporting SFGATE, the company’s free site.

Stockton, Ca

Stockton, Ca

Sacramento, California Area