Audrey Benoit Email & Phone Number

Brussels, Be

Brussels Area, Belgium

I help companies start or optimise their digital activities - find the right partners, build a team, grow their KPIs.—Belly & Brain (https://www.belly-and-brain.com) is a strategy and transformation advisory firm specialised in growing digital in organisations.Our firm is composed uniquely of seasoned professionals who have a successful track-record of growing digital as employees or as experts in agencies for the last 15+ years - now bringing their experience to companies and their leaders to embrace digital and develop new assets - mainly within marketing, sales, customer services and human resources. Our consulting and advisory services cover the following areas : - DIGITAL TRANSFORMATION: Evaluate & design your company’s long term digital strategy, enabling and accelerating the change.- OMNI-CHANNEL CUSTOMER EXPERIENCE: Grow your company’s customer centricity and digital KPIs designing relevant and impactful customer experiences.- MARKETING & DIGITAL STRATEGY: Design the relevant mix of products, services & channels exploiting all the potential of digital.- DIGITAL MANAGEMENT: Build and accelerate digital teams and KPIs within organisations.- PRODUCT & SERVICE DESIGN: Define products & services adapted to digital distribution.- NEXT GENERATION BUSINESS DESIGN: Build new business models exploiting all the potential of digital.Our activity is purely into consultancy & advisory, guaranteeing 100% neutrality.Our proven track record coupled with a pragmatic and result-oriented culture, allows us to support as well small or large organisations in their challenges - nationally or globally. It’s not the size of a company that drives our passion, but the size of the challenge and the impact we can make. Among our customers we count Belgian and International players: AXA Belgium, Europ Assistance Belgium & France, Goodyear Europe, SNCB/NMBS, SWIFT, Verisure-Securitas Direct BENE, Orange Belgium, Essent.be, Shurgard Europe and AGC Europe.

Brussels, Brussels Region, Belgium

Just for fun - Boutique en ligne de Carnets de Notes pour ceux qui osent. Humour, audace et créativité - pour s'amuser et surtout rire de nous-mêmes.

Digital consultant and advisor aiming to initiate, develop and optimize digital activities & positioning: o Audit of existing activities (digital experience, budget optimization, partnerships, KPIs, organization, etc)o Ecommerce, social media & digital marketing activities setup, development & P&L optimizationo Entreprise-wide Digital transformation programmes design & buildo Innovation & start-up outreach activitieso External agencies relationship optimization & selection from RFP to contracting (preparation of requirements, issue RFP, analysis of responses, preparation of reports & recommendations, negotiation & contracting)Digital advisor & personal coach working to empower Executives & Senior Management to gain digital literacy, maximize value of digital assets (teams, digital presences, partners), identify new opportunities and adopt a digital mindset to run or rethink their businesses. Mentoring and coaching of young digital businesses (or businesses-to-be)o Business strategy and business model definitiono Customer experience definitiono Go-to-market strategyo Organizational designo Partner sourcingPublic and in-house presentations or workshops on everything digital, social and mobile.A few past projects:o Mobistar: Start-up ecosystem building approach definition, partner ecosystem scouting, Co.station BXL participation setupo Yves Rocher BE/NL: Executive Committee member and digital team coachingo Hello Agency: digital platforms teams approach optimisation and growth enablers action plan definition

Belgium

- Product customer experience design and strategy- Product roadmap and rapid go-to-market- Development partner hiring and management, prioritisation & growth analysis- IT systems integrations management- Partnernships development- Digital Marketing

Responsible for the design and implementation of mobistar (now Orange Belgium) enterprise-wide digital transformation: Looking from customer experience design, to omni-channel experience & customer engagement development as well as employee's digital empowerement. Design and implementation of the digital touch points experience & social media positioning of Mobistar, P&L optimization & digital KPIs growth to attain market best-in-class levels.Responsible for the B2C cross-channel strategy and implementation.

Responsible for Emakina/Social & Emakina/Architects departments positioning and growth, service offering and quality, consultants hiring and supervision, business development, team occupation optimization and Profit and Loss management.

Responsible for the definition, development and implementation of Brussels Airlines’ e-Business and social media strategy, tactical & online marketing actions, product programme, planning, project controls and processes. Brussels Airlines’ internet evangelist. E-Business sales Channel share growth from 12% to 25% of Brussels Airlines total seats sold, for a yearly (external taxes excluded) turnover of 170Mio EUR.

Define, Coordinate & implement projects to develop brusselsairlines.com/flySN.com from initiation to go-live, analyse audience trends and recommend new initiatives;Definition, strategy and rollout of Brussels Airlines’ online Marketing programme:Strategy definition and implementation of Search Engine Marketing campaigns at European level for 10 countries (Speaker at the Search Engine Strategies conference in London, UK, in June 2005 and February 2007)Strategy definition and implementation of the Brussels Airlines Affiliation programme at a European level for 9 countriesFlySN.com awarded best e-Commerce website in 2005 by Inside Internet and Belgium’s Best website in 2006 by the CMS Awards)

French market audience trends and web metrics tool analytics solution.Market research related to online behaviour and website performanceAnalysis and conclusions feeding main French IT and e-business online and offline newspapers and magazinesAnalysis and benchmarking of online tracking systems and recommendations for national and international development of eStat

Master'S Degree, Marketing

Activities and Societies: Raid EDHEC

Master'S Degree, Marketing

Activities and Societies: RAID EDHEC (www.raidedhec.com)Specialisation in luxury products marketing

Education record

Education record