- Core expertise lies in marketing technologies, customer experiences, and loyalty.- Technical proficiencies include marketing technologies with a key focus on personalisation, digital analytics, and marketing automation.- Led a B2C loyalty rewards transformation program as a functional lead, delivering product features across diverse e-commerce platforms (website, app, chatbot, POS) for 2M+ loyalty members.- Drove martech implementation through analytics tagging and targeted campaigns aiming to elevate customer experiences and enhance product consumption.

Tech For She is a Southeast Asian platform that seeks to empower and grow an inclusive women-in-tech community centred around learning and growth. We are currently 550+ engaged members strong, and we have partnered & am engaging with technology companies, both MNCs (AWS, Visa, Google, etc.) and SMEs, across the tech space. To find out more about what we do, visit techforshe.com.

- Managed several healthcare consulting projects from client engagement, management of budget and delivery quality to ensure the succession of deliverables.- Peer mentor to analysts to ensure growth in skills sets and completion in projects.

- Worked on multi-country project engagements in the areas of market opportunity assessment, go-to-market strategy, customer insights and competitive benchmarking for multinational medical devices, surgical devices and pharmaceutical companies, primarily across the APJ region, including Thailand, Taiwan, Australia, New Zealand and Japan.- Performed strategy formulation and development to advance the success of projects.- Implemented best practice research and industry benchmarking analysis, as appropriate, to complement the analysis of internal data and produce market analysis.

- Developed integrated marketing campaigns to drive brand presence and revenue in the Asia Pacific region.- Managed briefs to provide end-to-end solutions of launch strategies and brand engagements for corporate businesses.

- Undergone 10-weeks consulting training to receive hands-on experience with issues identification, qualitative and quantitative internal and market research, strategic planning and client management. - Provided consulting services for a social enterprise in Singapore over 10 weeks on a Strategic Planning project.

- Participated in business development, idea pitching account management, client relations and provided support in building a comprehensive strategy for the integration of digital technology into the existing marketing establishment.- Responsibilities also included composing creative briefs for clients, copy writing, design and media scheduling.- Analysed data from the use of analytical tools to produce actionable recommendations and delivered realistic KPIs for several brands.