VALUE PROPOSITION► Highly effective in marketing, with experience developing and executing strategies that increase revenue, customer engagement, and visibility for artists, entertainment groups, and live events.► My success is driven by my ability to manage complex projects, communicate effectively, and generate creative ideas that fuel effective marketing plans, strategies, and communications campaigns.SUMMARY► Engaging marketing leader possessing a winning blend of subject matter expertise, world-class problem-solving skills, mastery in the development and execution of omni-channel strategies, and practical experience working with musical artists, record labels, promoters, filmmakers, and TV/film studios.LEADERSHIP HIGHLIGHTS★ With MVD Entertainment Group, develops and executes marketing and messaging for artists and filmmakers incorporating retail marketing campaigns, email blasts, social media campaigns, press releases, newsletters, YouTube ad campaigns, and more.★ Directed marketing for the annual live Stern Grove music festival, administering a $100,000+ budget. During the pandemic, pivoted the festival from live events to a 10-episode weekly video series that was broadcast on local television in San Francisco, drawing more than 500,000 viewers.★ In a contract role for Live Nation, coordinated and led marketing for the launch of Cirque du Soleil’s VOLTA shows in San Francisco and San Jose, reaching an audience of 247,000 people.
Listed skills include Online Advertising, Record Labels, Public Relations, Corporate Communications, and 46 others.