• Plan & execute regional marketing campaigns while maintaining T-Mobile corporate brand• Provide marketing support to retail, business and branded partner sales channels• Maximize local market knowledge to drive sales and grow business• Provide & recommend marketing tactics to Sr. Marketing Manager• Participate in education of front-line employees to build brand awareness and ensure campaign success• Cross-functional partnerships with corporate marketing team, regional directors, district managers and operations• Manage outside vendors and production costs to maximize marketing budget• Event management including logistics, sales strategy, marketing materials and sponsorship coordination.• Worked cross-functionally with the corporate marketing, regional sales, finance and operations teams to drive targeted marketing programs for the Southeast area.

• Own and operate a marketing services company that specializes in promotional products, business gifts, custom apparel and awards.• Oversee all aspects of the business ranging from sales to client service to marketing to accounting and billing to coordination with manufacturers and order fulfillment.

• Execute sales and marketing programs in the South Florida market for the consumer channels including National Retail, Indirect and Company Owned Stores.• Managed and implemented all Grand Openings, Radio Remotes, Special Events, and Retail Partnership Programs.• Created and produced all local marketing materials including POP displays, brochures and special offer flyers. • Day to day management of channel marketing efforts including; local market initiatives, segmentation strategies, quarterly activity plans, budgets etc.• Managed and implemented local Hispanic Marketing plan

• Primary marketing point of contact for Indirect Channel and Business to Business with a focus on helping the Area Vice President deliver key market metrics• Worked with Area Vice President to leverage regional marketing team to develop, analyze, and execute marketing programs to drive voice and data sales• Worked with indirect distribution to help drive subscriber growth through marketing and advertising activities. Coordinate and facilitate on a monthly/annual basis launch materials for the Direct and Indirect Channels• Responsible for area budgets for local sales promotions, promotional items, collateral materials, and trade shows• Management of area sponsorships and related assets, including local NASCAR activation and promotions

• Handled major corporate accounts including; Rick Case Honda, Benjamin Moore Paint, Clear Channel Entertainment and the Florida Lottery• Exceeded sales goals for each quarter while at the radio station• Created added value programs that extended the clients promotional buys

• Monitored market performance against key business objectives and collaborated with appropriate National Marketing teams in the identification, evaluation and execution of marketing programs for both the retail stores and the business to business channels Developed recommendations and justifications in partnership with the National Offers/Pricing Teams based on relevant, market specific business drivers• Executed marketing programs throughout the area that leverage national ethnic marketing initiatives• Executed a consistent approach in the development and implementation of more than 100 events and sports sponsorship initiatives that maximized branding and sales locally.• Prepared and managed annual event marketing budget that exceeded $1 million• Analyzed and evaluated all sponsorships• Extended Event Marketing budget by negotiating co-op partnerships with vendors for various special events• Leveraged personal relationships with major corporate clients to avoid ambush marketing by competitors, resulting in acquisition and retention of more than $1 million in revenue yearly

• Prepared proposals for new and existing customers • Contract bookings and assist sales consultants in the execution of sales processes• Prepare and review sales reporting for Sales Manager

• Handled the task of supervising the flow of client work through agency• Coordinate and store all job files for changes and/or approvals• Review and approve vendor invoices for payment