Audrey Folkmann Email & Phone Number

Los Angeles Metropolitan Area

- Orchestrate the strategic vision for program development and management, ensuring alignment with client objectives, industry best practices, and driving growth across National, Regional, and Independent client segments.- Manage search programs for five clients, overseeing annual planning, strategic execution, and achieving diverse goals and KPIs - Onboard new clients for RPA, understanding their marketing objectives and creating tailored marketing plans to meet short and long-term business goals- Establish collaborative relationships across departments, clients, and employees, fostering a culture of teamwork and innovation while streamlining processes to enhance project delivery.- Lead and develop a team of 10, promoting career growth and achieving multiple promotions through effective mentorship and support.- Collaborate with analytics teams and vendors to set up effective data tracking and account optimizations, driving actionable insights- Successfully integrating offline revenue data and connecting to marketing data to improve overall return on ad spend (ROAS) and campaign effectiveness- Provide solutions-oriented leadership to enhance team performance and operational efficiency while navigating complex scenarios and fostering positive relationships.- Cultivate a supportive environment where junior employees feel heard and valued, demonstrating exemplary leadership and mentorship

Greater Los Angeles Area

- Spearheaded the creation and management of La-Z-Boy's first-ever Tier 3 Search business at RPA, driving innovative strategies and execution.- Developed and executed the strategic vision for the new Tier 3 program, ensuring alignment with client goals and market trends.- Served as a key advisor to clients, internal teams, and external partners, offering expert guidance on Search strategy.- Managed local Search strategies for over 90 markets across the US and Canada, including 41 retail markets and 47 independent dealer accounts.- Led strategic presentations, such as Performance Analysis Deep Dives and Yearly Planning sessions, to senior stakeholders.- Represented the Search program at major furniture industry conferences with thousands of attendees, highlighting its success and capabilities.- Delivered impactful presentations at dealer conferences, engaging 60+ attendees per session.- Demonstrated strong leadership by building and overseeing a team of 5, fostering growth and collaboration.- Played a key role in mentoring and developing junior team members, contributing to the team’s overall success.- Acted as an instrumental member of the RPA Search department, shaping overall strategy, execution, and department development.

Greater Los Angeles Area

- Delegated tasks and supervised the quality of work for analysts, ensuring high standards and timely delivery.- Orchestrated and managed a successful migration to a new bidding platform, enhancing operational efficiency.- Led all billing duties, successfully migrating all accounts to a new billing system, Prisma, within a three-month timeframe.- Developed comprehensive recommendations for annual spending, along with additional tests and optimizations based on analytical data and insights.- Analyzed campaign performance regularly to identify trends and provide actionable insights to clients.- Implemented new initiatives, resolving technical obstacles and securing approval from senior management through compelling pitches.- Collaborated with vendor partners to drive strategic innovation and enhance service delivery.- Communicated insights clearly and effectively to clients, vendors, and internal teams to ensure alignment and understanding.- Kept management informed of key client opportunities, potential risks, and critical nuances affecting business health.

Greater Los Angeles Area

-Daily bid-management of keyword/ad-group and general pacing of campaign performance-Created short, compelling ad copy that conforms to search engine specifications and evokes the desired user response-Optimized and performed quality assurance on campaigns to improve performance-Traffic and implemented production sheets across various platforms-Successfully managed 138 active campaigns in 50 regional markets with a 15 million dollar budget-Maintained daily contact with vendor partners to monitor campaign changes-Generated and assembled internal reports, including traffic and backend performance-Collaborated with account teams to develop and execute testing strategies across various initiatives-Communicated daily and weekly updates with the client and provide deliverables in a timely matter

Greater Los Angeles Area

-Daily bid-management of keyword/ad-group and general pacing of campaign performance-Created short, compelling ad copy that conforms to search engine specifications and evokes the desired user response-Optimized and performed quality assurance on campaigns to improve performance-Traffic and implemented production sheets across various platforms-Successfully managed 138 active campaigns in 50 regional markets with a 15 million dollar budget-Maintained daily contact with vendor partners to monitor campaign changes-Generated and assembled internal reports, including traffic and backend performance-Collaborated with account teams to develop and execute testing strategies across various initiatives-Communicated daily and weekly updates with the client and provide deliverables in a timely matter

- Accounts Receivable accounting experience - Generated and sent invoices to over 2,000 customers- Created sales orders and invoicing for all customers- Completed special projects for superiors, - - Answered customer questions via phone and email- Preserved a customer-centric work style with reliability and empathy- Implemented a team-oriented workplace with strong communication and cooperation

- Managed accurate cash sales and bookkeeping- Assisted event manager in fulfilling specific details the customer desired- Handled situations including reservations, customer requests, special needs, and complaints- Developed a relaxing environment by ensuring strong customer service

4A’S Institute Of Advanced Advertising Studies

Bachelor’S Degree, Accounting & Marketing

Activities and Societies: Iowa State Study Abroad Program