-Create national campaign themes and generate content across all channels including email, flyer, direct mail, and social for both national and local campaigns to broaden audience reach and increase national brand growth-Utilize Salesforce Marketing Cloud to create and execute national and local email and text campaigns -Create monthly social media content calendars; use of Soci to schedule posts; use of CapCut to create TikToks-Daily familiarity with loading projects into Workzone; managing member and client reviews-B2B, B2C and B2B2C marketing program strategy and implementation to support franchisees and improve showroom performance to deliver positive results-Support internal communications by updating member website through Sitecore, send out weekly communication through Constant Contact, and encourage collaboration on social media group

-Manage social accounts by creating 4+ posts a week including TikToks; use of Zoho to schedule posts-Attend weekly marketing meetings to plan content calendar -Take pictures of programming each week and attend special events to capture content-Aid with marketing efforts for junior advisory board events

-Oversee the distribution of information to the public and collaborate with the Planning and Strategy team.-Collaborate with organizations and company recruiters to plan events for members.

-Responsible for the firm's marketing and public relations messaging, content creation, and distribution across multiple LinkedIn channels and the firm's website; key editor in firm's external communications-Developed firm's quarterly marketing plan outlining blog and video content and dates of distribution-Created and delivered 30+ thought-leadership blog posts on topics such as FinTech, investment banking, ESG, and venture capital to drive engagement and interaction with clientele-Coordinated and executed an ESG webinar with executives from State Street, Nuveen, and Allstate Insurance that captured a live audience of over fifty people-Participated in public relations vendor search, RFP process, selection, and commercial negotiations

-Instituted content calendar to schedule 20 Instagram posts a month; use of Lightroom to edit pictures.-Planned and facilitated filming of recruitment video.-Collaborated with the Marketing team to drive awareness.

-Researched content to write 8 blogs and revise 5 blogs focusing on SEO, which drove traffic to the website.-Responsible for Instagram (2), Facebook (4), Twitter, and LinkedIn accounts; increased Instagram followers by 37%, Facebook likes by 12%, and website traffic by 8%-Analyzed SEMrush to construct an SEO strategy.

-Oversaw the Instagram by designing 20+ posts on Canva; promoted webinar under a strict timeline through newsletters on Mailchimp and posts on Instagram and Facebook.-Demonstrated strong written and research skills by drafting well-structured and articulate grants.