Audrey Henderson Email and Phone Number

Delivering welcoming and thought-provoking content for citizens to engage in climate conversations as they relate to the fashion industry.• Responsible for annual communications strategy, ensuring cohesive narratives across channels• Content strategy, execution, analytics, and community management for audience of 50K+ across social channels and newsletters (x4), event logistics & promotion• Leading team of youth ambassadors annuallyProjects include: • ReMode | Circular Fashion Festival event (3 years & counting)• 'Greening the Red Carpet at the JUNO Awards' Guide • 'Creating a Textile Recycling Supply Chain' Guidance Document• 'Canada's IC&I Sector Textile Waste Study' Report• Increase in social media following by 13% in first year• Managing FTA's subscriber lists of 10k+ across 4 newsletters

• Working closely with Creative Director to plan and execute digital marketing and eCommerce strategy• Responsible for all social media channels, email and SMS marketing, eCommerce listings and sales, online advertising, content development, media placements and agency relationships, as well as monthly growth reports and bi-annual forecasting reports• Projects include refreshed brand guidelines across channels, and a website refresh to optimize user experience

• Began developing brand guidelines and social media content strategy including identifying platform objectives and KPIs • Increased brand awareness by curating, scheduling, and posting timely and engaging social media content for Facebook and Instagram accounts

• Reporting to the CEO, responsible for aiding in festival growth initiatives, including partnership opportunities, competitive analysis, positioning research & organizational recommendations • 2021 festival sponsorship outreach initiatives• Member of the 2020 & 2021 CANIFFF Selection Committees

• Coordinated with the President, Project Manager, Graphic Designers and Copywriters to create a Nurture Campaign aimed at moving prospective clients through our Business Development funnel• Coordinated with Strategists, Graphic Designers, and Copywriters to create content plan, curate, schedule, and post organic and paid social media• Landed prominent speaking position within the 2019 B2B Forum for senior management

• Spearheaded lead generation & business development initiatives reporting to the President, including prospective client research, outreach, and proposal creation and presentation • Lead numerous internal and client-side projects including McMillan's corporate website, The Ottawa International Animation Festival, and Shepherds of Good Hope Activation Campaign

• Built and led a team of ten through sponsorship initiatives (developing sponsorship package, building, negotiating, & maintaining investor relationships), logistics, and brand strategic & visual guidelines

• Increased brand awareness through account & content creation, strategy, and management