Audrey Moreno Email & Phone Number

Geneva, Ge, Ch

Auvergne-Rhône-Alpes, France

*** Relocation to Europe to be closer to the team and help expand significantly our business in EMEA ***• Member of the EMEA leadership team, developing strategic planning and vision with a long-term perspective.• Manage national 360° marketing campaigns with budgets within 6 and 7 figures. Key markets: United Kingdom, Netherlands and Belgium. • Campaign pillars: website, advertising (TV, radio, digital and print), public relations, lobbying and government affairs.• Manage local marketing agencies partner for campaign launch and monitoring campaign performance.• Lead regional marketing activities across European and Middle Eastern markets (trade shows and events, social media and advertising campaigns, 30+ websites, facility branding, etc.)

Montreal, Quebec, Canada

• Contribute to the strategic creation and deployment of marketing activities to drive the brand forward.• Initiate research, development, and implementation of marketing programs, including awareness campaigns, digital marketing, advertisements, sales tools and other initiatives.• Develop and control marketing plans within budget requirements.• Work with creative staff and other department heads to produce marketing collateral that drives incremental business.• Develop, manage and execute an annual strategic marketing and communications plan to span across all communication media (digital and print) that reaches the appropriate target audiences.• Support the development and promotion of digital communication strategies including social media, emailing campaigns and podcasts.• Collaborate with all departments to identify internal and external customer needs.• Ensure all products and services conform to brand identity, conduct ongoing brand management.• Deliver annual plan for Canada & EMEA tradeshows and events.• Manage and develop the marketing team for Canada & EMEA.

Montreal, Quebec, Canada

As a creative thinker, I naturally decided to integrate into the Marketing team when I first started working at DART. I was leading our events & branding projects and really enjoyed the wide range of tasks presented to me.Facing some challenges due to COVID-19, I was offered the opportunity to evolve into a new role within the company. I then became part of the Customer Experience team and my responsibilities included a blend of Marketing and Sales activities such as:• Increasing brand and product awareness through marketing activities and targeted campaigns.• Leveraging digital tools and systems such as our CRM and e-commerce platforms to improve customer experience.• Supporting strategic accounts for Europe, Middle East and Africa (EMEA).Meanwhile I kept my role in managing DART’s social media platforms.Extremely motivated by new challenges, this was a great opportunity for me to learn more, extend my knowledge of the Aerospace industry and prove my ability to adapt to a new environment.

Montreal, Quebec, Canada

EVENTS & EXPERIENTIAL MARKETING• Define a yearly events calendar working closely with Sales Directors for each territory: The Americas, EMEA and Asia Pacific• Manage our exhibitions to the main Aviation & Defense international trade shows (10 shows per year, including HAI Heli-Expo)• Send RFP to a panel of suppliers to select the best exhibition stand builder to match our objectives• Build a creative booth to stand out and fully engage attendees (from design to AV, catering and more)• Coordinate logistics and accommodation• Manage the budget allocated to events • Conduct thorough post-mortem analysis to ensure key learnings are applied to future exhibitions • Organize internal events such as the biannual commercial convention for instance BRANDING• Promote the brand on social media• Develop and implement innovative channels marketing strategies • Ensure brand consistency across all platforms• Communicate brand values through impactful stories and campaigns • M&A: Establish new branding/integration strategy and onboarding process for new employees • Lead facility branding projects for US, Canada & Europe• Launch an internal e-commerce platform for all facilities “The Brand Ambassador Program”• Find the right promotional items for events and employees ADVERTISING • Establish a global advertising strategy for print and digital campaigns• Provide guidance to design new ads• Manage the budget allocated to advertising • Promote the business efficiently & generate sales through different platforms• Collaborate with teams across the company to develop compelling ROI marketing campaigns • Strategize email marketing campaigns and build content using PardotGENERAL RESPONSIBILITIES• Create our internal corporate newsletter, a biannual 40 pages magazine (English & Spanish)• Create brochures, technical docs working closely with Product Development team• Co-manage departmental budget • Provide general support to the Senior Leadership team

Montreal, Quebec, Canada

Based in Montreal since 2013, Café Liégeois Canada focuses mainly on corporate businesses and retail markets. Operating primarily in the Province of Quebec, the company is also developing in Ontario and the United States (Chicago area). We offer you either events services as business solutions.SALES & EVENTS• Increased Sales with the acquisition of new customers (B2B)• Promoted our Events services • Cold calling, email blasting and door-to-door sales • Customer appointments• Commercial proposalsCONTENT MARKETING & COMMUNICATION• Developed our digital strategy and promoted our visibility across main social networks• Created relevant content for our website (write blog post and news) • Created email marketing campaigns: set goals, created the content, designed the newsletters, planned emails and followups, analysed the performances • Participated in the continuous improvement of our websiteMARKETING AUTOMATION & E-COMMERCE• Created from the start Marketing Automation campaigns and tools• Created relevant funnels through analyzing our customer's behaviour on the website• Targeted new leads, grew our audience• Improved our e-commerce sales and the shopping experience of our customers• Boosted loyalty

Auckland, New Zealand

• Become fluent in English4 months of intensive English language instruction up to Advanced level (The Campbell Institute, Wellington campus)• Step out of my comfort zoneFirst big trip alone to the other side of the world!• Discover new cultures and unique ways of livingTravelled around New Zealand, South-East Asia & Pacific Islands• Enjoy new and various experiencesLived in a Kiwi host family, worked as an Au Pair, a waitress and a volunteer (woofing)

Région De Grenoble, France

- Worked for the advertising agency within this newspaper company -Groupe Dauphiné Media combines the power of France’s leading media regional brands across multiple platforms including press and digital networks.MARKETING • Created and updated Sales support tools• Conducted regular Marketing research as well as competitor, customer and product analysis • Identified relevant information, conduct the required analysis (quantitative, qualitative) and present the results & recommendationsSALES • Worked closely and assisted Sales Representatives • Promoted a cross-channel Marketing strategy• Canvassing• Customer appointments• Commercial proposalsEVENTS & COMMUNICATION• Promoted the brand image• Ensured our visibility on various major events such as trade shows, sporting, entertainment and corporate events• Participated in events organization such as Tour de France, FIS Alpine Ski World Cup in Courchevel-Méribel, Megève International Show Jumping, etc.

Région De Grenoble , France

• Established, developed and maintained client referral relationships with realtors, builders and developers• Sales calls on potential or existing customers to develop new business and/or retain existing business• Managed a customer’s portfolio: B2C appointments, files follow-up, loan files processing • Created Marketing & Communication tools to promote the brand image of this start-up

Master'S Degree (Msc), Marketing, Sales & Business Management (Work And Study Program), Graduated With Honours

French program called ‘Master 2 Marketing & Vente spécialité Vente et Management Commercial en alternance’ Work and study program: two.

Bachelor'S Degree, International Business & Management, Graduated With Honours

3 months of internship as an Events Coordinator French program called ‘Licence 3 Économie-Gestion parcours Commerce et Management.

Two-Year Technical Degree In Negociation & Customer Relationship (Work And Study Program), Valedictorian

Work and study program: several internships in the same company as a Business Developer French program called ‘BTS Négociation et Relation.

French High School Diploma, Baccalauréat Général, Social Economics Specialization

French program called ‘Bac ES spécialité Anglais et section européenne Espagnol’