Audrey O'Connor Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Utilizing Firebase Google App data to understand customer behavior
• Implementing DBT and Tableau as well as data governance protocols and processes

Austin, Texas, United States

• Advocated for data literacy through monthly company-wide lunch and learn trainings.
• Monitored the health and performance of all datasets and dashboards. Initiated optimization strategies for data aggregates to enhance performance.
• Trained and mentored an intern and analysts, designed data onboarding programs and oversaw projects
• Emerged as a pivotal resource for client success; fortified data literacy, strategized based on data-driven insights, and promptly addressed client queries through report enhancements and tailored ad-hoc reports.Site.
• Designed and built a data aggregate using raw site behavior data to create a Tableau dashboard that empowered the sales team to show the conversion impact of different features of PowerReviews’ software. This resulted.

Greater Chicago Area

• Built and maintained all client facing reporting within our user portal by creating insightful and digestible visualizations using SQL and Tableau.
• Project Managed by actively engaging stakeholders across all departments for requirements and feedback in the dashboard creation process. Orchestrated design iterations and fostered collaboration with engineering teams.

Dallas/Fort Worth Area

• Developed Spotfire Dashboards to monitor various activities & performance across TI.com and aide in data-driven decisions
• Worked with product, marketing, and user experience teams to provide ad-hoc reports using Google Analytics and SQL, and Excel

London, United Kingdom

• Conducted a competitive analysis of motivational speakers to create a pitch for a rebrand of an educational consultant company
• Used Google Trends & Google Analytics and conducted a competitive analysis of six companies in order to assist in a rebrand for a luxury nightwear company
• Created a social media theme, calendar, and rulebook for a luxury nightwear company

Dallas/Fort Worth Area

• Created a new A/B/n testing protocol including a stakeholder analysis for an A/B/n committee, a prioritization scoring system, a testing submission template, and a test archive system
• Built reports and dashboards within Google Analytics to monitor the progress of campaigns
• Ran queries in SQL to pull insights for various business units as well as perform data validation across different platforms
• Observe and participate in customer usability tests for a web tool prototype

Austin, Texas

• Conducted detailed competitive analysis on 10 websites and made recommendations for new features and content
• Created original content and curated reputable resources for website upgrades and implemented using Wordpress
• Managed projects and task deliverables using Asana Project Management tool
• Researched and posted college career related content to Pinterest, Facebook and Twitter
• Developed blog topics, interviewed industry professionals and wrote original material using Wordpress

• Contributed to study that sought to find correlation between Jewish establishments and Jewish population distributions
• Researched and surveyed over 1,000 Jewish Establishments
• Prepared detailed Excel report of collected data

Bachelor'S Degree, Marketing And Management Information Systems

Activities and Societies: Target Your Future, BBA Women's Business Council, Chi Omega Philanthropy Committee

High School