Audrey Ronis-Tobin Email and Phone Number
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Audrey is an experienced and strategic marketer with a passion for learning what is important to customers and creating experiences that both exceed their expectations and grow new customers. She has worked in many industries, in both small and large organizations. She has built content strategies and created integrated campaigns to drive lead generation. She also has a thirst for continuous learning, which is why she serves on the board of the AMA Cincinnati.Specialties: Customer Marketing, Marketing Communications, Branding, Content Marketing, Product Marketing, Strategic Planning, Social Media, Thought Leadership
Costrategix
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Director Of MarketingCostrategix Sep 2020 - PresentBlue Ash, Ohio, Us
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Senior Marketing StrategistAstute Nov 2019 - Jul 2020Columbus, Oh, UsLed marketing initiatives at this customer experience software company offering a CRM platform for enterprise brands, social media listening tools, and a COVID health screenerβ’ Reviewed analyst research, conducted regular customer surveys, performed empathetic listening interviews, and performed other market research to uncover insights and drive business enablement strategy β’ Developed personas to drive segment-targeted communicationsβ’ Researched and wrote blogs, guides, stat stacks, infographics, and other content to support marketing campaigns and new product launches, and drive conversionβ’ Used social media platform and native apps to deliver social media content; Grew LinkedIn engagement by more than 135% and followers by nearly 25% over a 6-month period -
Product Marketing Contractor (Through Infotree Global Solutions)Honeywell Jan 2019 - Aug 2019Charlotte, North Carolina, UsActed as product owner of an asset management software solution (SaaS) that helped first responders track and maintain their protective apparelβ’ Worked in an Agile environment to maintain and prioritize backlog of user stories, and determine prioritiesβ’ Developed the go-to-market plan, including pricing, subscription growth, and marketing collateralβ’ Conducted Voice of Customer research to help prioritize new development for a complementary software product offering, and User Experience research to enhance product functionalityβ’ Created and conducted sales training and collateral for internal and distributor teams -
Marketing ManagerWest Chester Protective Gear Dec 2015 - Jul 2018Cincinnati, Ohio, UsDeveloped marketing and communications strategy for this safety products company that was one of the largest work glove providers in the Western hemisphere. Managed integrated marketing campaigns including content marketing, social media, and public relations. Responsible for a team of designers and the creative execution of advertising, merchandising, collateral, website and photography. β’ Created a field tester/customer research program that reached its participation goal within 6 monthsβ’ Developed launch strategy for a new product category, including over 45 stylesβ’ Developed a product training program for 100+ industrial sales and distributor repsβ’ Project manager for a multi-departmental team on a tight deadline to bring a line of gloves to market -
Manager, Pr & MarketingUc Health Sep 2013 - Nov 2015Cincinnati, Oh, UsResponsible for marketing planning and budgeting for the health systemβs two largest specialty service lines and their multi-discipline centers of excellence, including email, digital and direct mail campaigns, events, website, and referral marketingβ’ Drove a content marketing strategy for nearly half of the news stories produced by the health systemβ’ Achieved 10 times ROI on a focused consumer campaign that became a model for future campaignsβ’ Launched first-ever institute digital advertising campaign that converted prospects into patientsβ’ Created event marketing programs for symposia that attracted nearly 200 new patients in their first yearβ’ Generated a national physician-referral campaign through an executive report reaching 24,000 specialistsβ’ Produced a new enewsletter that surpassed subscription goal by 500% in the first year -
Director Of Marketing & CommunicationsRosenthal Jcc Of Northern Westchester Mar 2004 - Sep 2013Responsible for all marketing activities for this community center including cultural events, two preschools, four summer day camps, two after-school programs, teen programs, and adult education courses. Developed an integrated marketing strategy for special events and core programs that included emails, direct mail, public space marketing, advertising, community partnerships, and social media.β’ Revamped the website with a robust content management platform and online payment system that shifted 60 percent of registrations online for significantly improved operational efficiencyβ’ Created multi-faceted campaigns for fundraisers that raised $200,000 annually β’ Generated public relations stories that achieved media coverage nearly every monthβ’ Produced annual reports, presentations, and videos to share the mission in a storytelling formatβ’ Analyzed competitive marketplace and worked with Board of Directors to help determine the agencyβs strategic positioning
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Marketing & Branding ConsultantVarious Companies Oct 2001 - Sep 2013β’ Co-founder of a health IT startup marketing electronic health records (EHR) softwareβ’ Produced quarterly newsletter for a top-tier national homebuilder as part of a merger-unification strategyβ’ Performed market research for a Japanese manufacturer seeking to enter U.S. nuclear medicine marketβ’ Created new product business plan presentations for the Board of Directors of a biotech company
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Corporate Communications ManagerGlobix Corp. Feb 2000 - Apr 2002Managed communications for publicly traded international Internet infrastructure service provider β’ Supervised a PR agency and established a media placement scoring systemβ’ Managed relationships with industry analysts; achieved third-party endorsements and recommendationsβ’ Developed a voice of the customer campaignβ’ Trained senior management on communicating with media and industry analystsβ’ Wrote corporate communication policy standards
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Business JournalistSmall Business News, Global Link And Other Business Magazines Sep 1994 - Aug 1999Business journalist and features writer covering local business, international news, and marketing news
Audrey Ronis-Tobin Skills
Audrey Ronis-Tobin Education Details
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Nyu Stern School Of BusinessMarketing And Management; Co-Major In Entrepreneurship -
The Ohio State UniversityJournalism And History
Frequently Asked Questions about Audrey Ronis-Tobin
What company does Audrey Ronis-Tobin work for?
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What schools did Audrey Ronis-Tobin attend?
Audrey Ronis-Tobin attended Nyu Stern School Of Business, The Ohio State University.
What are some of Audrey Ronis-Tobin's interests?
Audrey Ronis-Tobin has interest in Children, Economic Empowerment, Education, Health.
What skills is Audrey Ronis-Tobin known for?
Audrey Ronis-Tobin has skills like Marketing Communications, Marketing, Marketing Strategy, Public Relations, Social Media, Newsletters, Integrated Marketing, Business Development, Corporate Communications, Advertising, Social Media Marketing, Press Releases.
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