Developed and executed cross-portfolio downstream marketing strategies and initiatives with a focus on the integrated delivery network (IDN) segment of the in-vitro diagnostics (IVD) industry• Collaborated with the sales team in developing strategies, presentations, and collateral for selling to key high-profile IDN customers• Created collateral pieces to educate and assist the sales team when interacting with customers which included cases studies, brochures, and fight sheets• Led a cross-functional team in organizing and creating two of Beckman Coulter’s largest customer engagement programs which each had over 100 attendees and netted highly positive customer engagement survey scores• Managed a project in collaboration with a key Beckman Coulter customer which involved a study and subsequent white paper on Six Sigma and which ended up being published in the IVD industry’s leading publication• Gathered competitive intelligence at the IVD industry’s largest conference and presented a strategic analysis of the industry’s competitors to senior management• Created sales collateral and worked with vendors to design exhibit booths for major IVD conferences• Managed the production of Beckman Coulter sponsored educational webinars which involved creating promotional email campaigns and helping to develop the webinar content• Trained in the processes of the Danaher Business System and helped lead weekly meetings to ensure the marketing team was using these processes and operating at an efficient level

Managed Bio-Rad’s Cardiac Marker and Tumor Marker Quality Control product lines with combined sales of $84 million and distributed in 102 countries• Developed and implemented marketing plans, both strategic and tactical, which resulted in the successful growth of both product lines• Experienced in the development and launch of a new product, starting from the business case and then proceeding through the product development design process and the successful launch of the product globally• Led multiple downstream marketing initiatives and collaborations with the sales team which have included the creation and execution of marketing campaigns, launch plans for new products, sales training modules, and customer education programs• Collaborated with cross-functional departments on ROI templates, financial forecasts, design controls, and 510(k) submissions

Defined the market landscape in the therapeutic areas of anemia and oncology in order to provide strategic recommendations to Fortune 500 pharma companies on their drug development, new product launch, and promotional strategies

Coordinated studies for drug discovery projects, leading to the introduction of two anti-diabetic therapies into clinical trials

Designed and analyzed experiments in molecular biology to understand the cellular pathways of pulmonary hypertension and hypoxia• Journal publications in The New England Journal of Medicine, Proceedings of the National Academy of Sciences, and The Annals of Thoracic Surgery