Dr. Augustine Fou

Dr. Augustine Fou Email and Phone Number

Creator of FouAnalytics (15 yrs in) @ Marketing Science Consulting Group, Inc.
New York, NY, US
Dr. Augustine Fou's Location
New York, New York, United States, United States
Dr. Augustine Fou's Contact Details
About Dr. Augustine Fou

SHORT BIO:Dr. Fou has been on the front lines of digital marketing for nearly 3 decades. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, mitigate threats and risks, including the flow of ad dollars that fund further criminal activity, and improve the effectiveness of their digital marketing campaigns.Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. ARTICLES / PUBLICATIONS:https://www.linkedin.com/today/author/augustinefouhttps://www.forbes.com/sites/augustinefouhttp://www.slideshare.net/augustinefou/presentations#FouAnalytics - "see fou yourself"what is it?https://www.linkedin.com/pulse/fouanalytics-alternative-google-analytics-fraud/how is it different?https://www.linkedin.com/pulse/does-your-analytics-platform-have-cybersecurity-dr-augustine-fou-/how to use it?https://www.linkedin.com/pulse/successful-facebook-campaigns-measured-fouanalytics-augustine-foushh, don't tell anyonehttps://www.linkedin.com/pulse/why-its-hard-bots-avoid-fouanalytics-detection-the-independent

Dr. Augustine Fou's Current Company Details
Marketing Science Consulting Group, Inc.

Marketing Science Consulting Group, Inc.

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Creator of FouAnalytics (15 yrs in)
New York, NY, US
Website:
fouanalytics.com
Employees:
2
Dr. Augustine Fou Work Experience Details
  • Marketing Science Consulting Group, Inc.
    Creator Of Fouanalytics (15 Yrs In)
    Marketing Science Consulting Group, Inc.
    New York, Ny, Us
  • Marketing Science Consulting Group, Inc.
    Independent Ad Fraud Researcher, Fouanalytics
    Marketing Science Consulting Group, Inc. 2000 - Present
    New York, Ny, Us
    I help clients create integrated marketing campaigns and objectively assess their performance -- in order to get the BEST work from agencies, at the RIGHT price, UNIFIED across channels. Leveraging insights from digital channels, I help clients increase the productivity of their ads, which includes detecting and mitigating ad fraud and waste.
  • Gerson Lehrman Group
    Expert Witness -- Cybersecurity, Digital Marketing
    Gerson Lehrman Group 2007 - Present
    New York, Ny, Us
    Expert witness on cybersecurity, advertising and marketing, with special focus on digital, social, search, and mobile; technical due diligence for private equity, venture, and investment firms.
  • Nyu Scps
    Adjunct Faculty, Marketing And Advertising
    Nyu Scps 2007 - 2017
    New York, Ny, Us
    Courses: Digital Strategy, Social Media Marketing, Executive Leadership in Digital Marketing, Advanced IMC
  • Advertising Research Foundation
    Chief Marketing Science Officer
    Advertising Research Foundation 2015 - 2016
    New York, New York, Us
    I connect advertising research scientists with marketers who put the learnings into action.
  • The Digital Strategy Institute
    Executive Digital Marketing Coach
    The Digital Strategy Institute 2011 - 2016
    Executive Coaching and Advisory; Executive Digital Marketing Externships -- helping seasoned executives establish and enhance their digital presences through hands-on experience.
  • Il Laboratorio Digitale - Collaborative Innovation Space
    Founder
    Il Laboratorio Digitale - Collaborative Innovation Space 2011 - 2016
    "il Laboratorio Digitale" is the high tech venue in which client team members and our advisors create unified marketing strategies through the process of collaborative innovation.
  • Rutgers University, Business School
    Digital Marketing Mini-Mba Faculty
    Rutgers University, Business School 2010 - 2015
    New Brunswick, Nj, Us
    Digital Strategy, Social Media Marketing, Integrated Marketing courses for Executives
  • Clickz Network
    Columnist: Digital Strategy And Marketing
    Clickz Network 2008 - 2015
    London, Gb
    Articles on digital marketing and innovation
  • Performance Marketing Association
    Chair: Agency Council
    Performance Marketing Association 2012 - 2014
    Mission: to drive the transformation of agencies, both traditional and digital, to serve the performance/business goals of clients
  • Healthcare Consultancy Group (Omnicom)
    Group Chief Digital Officer
    Healthcare Consultancy Group (Omnicom) 2009 - 2012
    New York, Ny, Us
    Executed a two-year digital transformation of a group of 8 agencies focused on serving pharma and healthcare clients. The transformation encompassed internal training, digital bootcamps for clients and prospects, collaborations with other agencies and groups, and new organizational processes to improve delivery efficiency and profitability, and new revenue streams to grow top-line.
  • Hyphen Digital ( Hcg / Omnicom )
    President
    Hyphen Digital ( Hcg / Omnicom ) 2009 - 2012
    New York, Ny, Us
    P&L Turnaround; Lexicoseonomic Analysis(tm); Digital Masterclasses
  • Mrm Worldwide - Mccann Worldgroup
    Svp - Digital Lead
    Mrm Worldwide - Mccann Worldgroup 2007 - 2009
    New York, Ny, Us
    Clients: Intel, Mastercard, ExxonMobil, Nikon, General Mills, Verizon Wireless, Unilever/Bertolli, Diageo
  • American Express
    Sr. Manager, Digital Marketing
    American Express 2004 - 2005
    New York, Ny, Us
    OPEN, Small Business Division
  • Mon-E.Com, Inc.
    Founder / Ceo
    Mon-E.Com, Inc. 1999 - 2000
    Mon-e.com developed the technology infrastructure to enable a new generation of prepaid payment cards for teens and others without credit cards or bank accounts to spend their disposable income online. Mon-e.com secured distribution for "mon-e" cards through more than 80,000 convenience stores nationwide.
  • Go-Digital Internet Consulting Group, Inc.
    Founder / Ceo
    Go-Digital Internet Consulting Group, Inc. 1996 - 1999
    One of the first digital marketing consultancies, focused on management consulting and strategy -- in other words, convincing clients they needed a website or presence online.
  • Mckinsey & Company
    Advanced Professional Degree/Specialist
    Mckinsey & Company 1995 - 1996
    Us

Dr. Augustine Fou Skills

Digital Strategy Digital Marketing Integrated Marketing Social Media Marketing Seo Marketing Strategy Social Media Online Advertising Strategy Marketing Mobile Devices Analytics Advertising Sem Mobile Marketing Blogging Anti Fraud Consulting Marketing Management Web Analytics B2b Start Ups Strategic Consulting Business Strategy Strategic Planning E Commerce Information Security Cybersecurity Leadership Search Engine Optimization Awesomeness Business To Business Cyber Security Team Building Cross Functional Team Leadership

Dr. Augustine Fou Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Management Of Technology
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Materials Science & Engineering
  • The University Of Dallas
    The University Of Dallas
    Chemistry

Frequently Asked Questions about Dr. Augustine Fou

What company does Dr. Augustine Fou work for?

Dr. Augustine Fou works for Marketing Science Consulting Group, Inc.

What is Dr. Augustine Fou's role at the current company?

Dr. Augustine Fou's current role is Creator of FouAnalytics (15 yrs in).

What is Dr. Augustine Fou's email address?

Dr. Augustine Fou's email address is au****@****ail.com

What is Dr. Augustine Fou's direct phone number?

Dr. Augustine Fou's direct phone number is +163156*****

What schools did Dr. Augustine Fou attend?

Dr. Augustine Fou attended Mit Sloan School Of Management, Massachusetts Institute Of Technology, The University Of Dallas.

What skills is Dr. Augustine Fou known for?

Dr. Augustine Fou has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Social Media Marketing, Seo, Marketing Strategy, Social Media, Online Advertising, Strategy, Marketing, Mobile Devices, Analytics.

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