🟪 Key Responsibilities:📌 Provide valuable insights and recommendations to enhance the curriculum's alignment with industry standards and emerging trends.📌 Suggest new courses or specializations that address industry needs and prepare students for future challenges.📌 Mentor students through internships, projects, and career guidance.📌 Participate in workshops, seminars, and guest lectures to enrich the learning experience.📌 Collaborate with faculty members to stay updated on industry trends and best practices.📌 Foster relationships with media organizations and industry professionals to create opportunities for collaborations, internships, and job placements.📌 Identify potential industry partners for joint research projects and initiatives.📌 Participate in strategic planning sessions to shape the future direction of the Media Studies Department.

As a Growth Manager, I was responsible for driving the company's growth initiatives through strategic planning, execution, and analysis. Work closely with cross-functional teams to identify new opportunities, optimize existing services, and implement effective marketing and sales strategies.🟪 Key Responsibilities:📌Develop and execute growth strategies aligned with the company's overall business objectives.📌Identify and evaluate new market opportunities, and develop strategies to enter and penetrate these markets.📌Implement effective customer acquisition campaigns to attract new customers and drive growth.📌Develop and execute strategies to increase customer retention and loyalty.📌Utilize data analytics tools to track performance metrics, identify trends, and make data-driven decisions.📌Lead and mentor a team of growth specialists to achieve growth objectives.🟪 Clients:📌 Mabali Island.📌 Lals.📌 Ryze.📌 Mizaaj Restaurant.📌 Dr. Wajeeha Rehman & Associates.📌 HnM Foods.📌 Royals Ice n Spice.📌 Mansion.📌 Xowak.📌 Riwayat Events and Caterers.📌 The Dome

🟪 Courses:📌Fundamentals of Marketing📌Marketing for Managers

As VP of Growth involves identifying new business opportunities, expanding into new markets, optimizing existing services, and developing marketing and sales campaigns to attract and retain customers. I would be working closely with other executives and departments to align growth initiatives with the overall business strategy and ensure the company is on track to meet its growth goals.🟪 Key Responsibilities:📌 Strategic planning for marketing and customer service.📌 Ensuring that strategic initiatives are implemented effectively and consistently across the business.📌 Creating a marketing plan with a strong emphasis on the business’s current stage, values, and objectives.📌 Creating and executing marketing campaigns across all channels.📌 Setting revenue targets and analyzing data to figure out what changes need to be made in order to attain these targets.📌 Performing quality control in terms of consistent brand messaging and customer communications.📌 Seeking out new relationships with customers, partners, and suppliers, and nurturing existing relationships. 📌 Keeping a close eye on marketing budgets to limit expenses.

🟪 Key Responsibilities:📌 Co-creating the agency’s new business strategy for the fiscal year and presenting this to the senior leadership team for approval.📌 Translating agency objectives and targets into annual plans with the agency department lead; identifying particular sectors, types of work, and a strategy for targeting this desired client list.📌 Supporting the refinement and roll-out of the agency's new business development process. Managing the new lead capture process qualifying and prioritizing opportunities.📌 Using an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.📌 Analysing and managing the new business budgets and financial information to make informed commercial decisions.📌 Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.📌 Led multiple departments that is: Business Development, Strategy, Client Service, Digital & Operations.🟪 Clients:📌 Otsuka Pakistan.📌 Dreamworld Resort.📌 Kent Pharma.📌 Nisa by Mehreen.📌 Deewan Motors.📌 Sante Pharma.📌 Eleganz Luxury.

As a Group Account Director, leading the Client Service and Business Development departments, working closely with Strategy, Creative, Digital, and Production Departments as well, to maximize productivity and maintain the project deadlines.🟪 Key Responsibilities:📌 Manage all aspects of the client business providing superior customer service while maximizing business opportunities.📌 Responsible for meeting business KPIs and developing business plans.📌 Lead and manage all strategic channel planning activities associated with the assigned account(s).📌 Establish and grow a strong relationship with multiple senior client stakeholders by demonstrating industry knowledge and applying the application to business challenges.📌 Steward relationship with outside agency partners (creative, PR, promotion).📌 Work with analytic partners to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met.📌 Manage multi-disciplinary team, ensuring all team members are delegated work appropriate for their level and experience and remain challenged and engaged.📌 Actively incorporate tools into the client planning process/lead workshops in a Facilitator role.📌 Understand client compensation structure and implications of plan changes.📌 Proactively keep abreast of industry trends and share knowledge with the team.📌 Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member.📌 Work closely with their direct report to optimize any revenue opportunities within the agency at large.🟪 Major Projects:📌 Zerifax Relaunching & Rebranding.📌 40 Branch Launches for Domino's Pakistan.📌 Diner's new store launch.📌 PR Giveaway items for Sante Pharmaceutical.📌 Hinobon Creatives.📌 Chymrol and Macu Shield relaunch and rebrand.🟪 Clients:📌 Dominos Pakistan.📌 Diner.📌 Sante Pharmaceuticals.📌 AGP Pharmaceuticals.📌 Schiender Electic.

As an Account Director leading multiple departments i.e Client Service, Business Development, and Operations. Core responsibilities include creative, brand activation, production & digital.🟪 Key Responsibilities:📌 Led client accounts within the agency, with overall responsibility for the client-agency relationship.📌 Working with planners to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. This is done in collaboration with Media Planners and Strategists from roster agencies to ensure integrated work is delivered for the client.📌 Supporting the Account Planner in writing inspirational creative briefs and going on to direct the strategic development of creative work, presenting and selling this effectively to clients.📌 Ensuring the profitability and growth of client accounts.📌 Identifying, developing, and converting new business opportunities with existing and future agency clients.📌 Negotiating contracts and fees with marketing directors and client procurement personnel.📌 Managing the work, performance, and professional development of team members.📌 Leading and inspiring those outsides of the core team, including creative teams and those in other agencies working on the same account.📌 Reporting key financial and team data to the agency’s senior leadership, finance, and human resources departments.📌 Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry.🟪 Major Projects:📌 Engro Polymer POS integration.📌 Intermark Website Re-Brand.📌 Domino's 30 Branch Launches.📌 Multiple conference stall designs and execution.🟪 Clients:📌 Aspin Pharmaceuticals.📌 PharmEvo Pharmaceuticals.📌 Dominos Pakistan.📌 Audionic.📌 Intermark Product Lines.

As a Senior Account Manager looking after multiple clients’ portfolios for Creative, Activation, Product Launch, TVC/ DVC shooting, Merchandising, and Branding. Managing multiple departments that as Client Service, Business Development, and coordination with the Creative, Digital, and Operations departments.🟪 Key Responsibilities:📌 Following up on leads and winning new clients.📌 Developing and implementing strategic plans to manage and grow accounts.📌 Retaining clients and building strong, trusting relationships.📌 Understanding client needs and identifying new business opportunities within your portfolio.📌 Communicating and coordinating with internal teams to deliver solutions.📌 Supporting sales teams to improve their performance and reach targets.📌 Developing and maintaining excellent knowledge and understanding of our business, offerings, competitors, and industry.🟪 Major Projects:📌 Domino's 20 Branch Launches.📌 Intermark Company complete re-brand and creatives.📌 Signify Pakistan shop brandings and creatives.🟪 Clients:📌 Domios Pakistan.📌 Intermark Product Lines.📌 Signify Pakistan.📌 Martin Dow.📌 Getz Pharmaceuticals.

🟪 Key Responsibilities:📌 Collaborate closely with clients to understand their business objectives, target audience, and overall marketing strategy.📌 Act as a strategic partner, offering insights and recommendations to enhance the effectiveness of advertising campaigns.📌 Conduct thorough market research to identify industry trends, competitor activities, and consumer behavior.📌 Analyze data and insights to inform strategic decisions and campaign development.📌 Develop comprehensive advertising strategies that align with client objectives and resonate with the target audience.📌 Outline clear, measurable goals and KPIs for each campaign.📌 Collaborate with the creative team to develop compelling and innovative campaign concepts.📌 Work with the media planning team to determine the most effective channels for reaching the target audience.📌 Optimize media plans to maximize the impact of advertising efforts.📌 Collaborate with the finance team to develop and manage campaign budgets.📌 Ensure efficient allocation of resources to maximize ROI.

Worked as an Account Manager and manage multiple clients for production, launching events, Activation, merchandising and creative till managing social media accounts.🟪 Key Responsibilities: 📌 Developing a solid and trusting relationship between major key clients and the company.📌 Serve as the link of communication between key customers and internal teams.📌 Communicating and collaborating with the advertising, design, marketing, and sales departments to ensure that key clients’ needs are met.📌 Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client’s long-term goals.📌 Coordination with the operations department for timely and smooth execution.📌 Managing a team of account executives.📌 Set and implement social media and communication campaigns to align with marketing strategies.📌 Provide engaging text, image, and video content for social media accounts.📌 Respond to comments and customer queries in a timely manner.📌 Monitor and report on feedback and online reviews.🟪 Major Projects:📌 PSH Conference (Quetta)📌 PSSLD Conference (Karachi & Islamabad)📌 Launch of Acu Check (Karachi)📌 Product Launch of Apexigat (Karachi, Lahore & Islamabad)📌 GLS Summit Conference Naran📌 Masons Downlight Launch for Signify (Lahore)📌 Rhino Con. Karachi📌 Social Events Nation Wide📌 Nationwide Clinical Execution of Covid Free.📌 World Diabetes Day Activation for Getz Pharma in Karachi, Lahore & Islamabad📌 World Pneumonia Day Activation for Getz Pharma (Karachi, Lahore, Rawalpindi & Peshawar)📌 IEEE Signify Setup (Karachi)📌 Virtual Event for Roche Pakistan (Karachi)📌 Nationwide Branding execution of Dominos Pizza📌 Managing Pages of "Faces of Diabetes" (Facebook, Youtube, Instagram) for Getz Pharma🟪 Clients:📌 Getz Pharmaceuticals.📌 Roche Pharmaceuticals.📌 Signify Pakistan.📌 Domino’s Pakistan.

🟪 Key Responsibilities:📌 Provide support for clients by learning about and satisfying their needs.📌 Worked on business pitches for prospective clients. 📌 Develop project strategies and respective execution plans. 📌 Follow up with prospects throughout the project planning/execution cycle to ensure needs are being met.📌 Compiling and analyzing data to keep an eye on industry trends.📌 Maintain a database of existing/prospective clients’ contact information.📌 Handle complaints and negotiations.📌 Facilitation collaboration in the workplace by working closely with team members from the other departments.📌 Understanding the client's marketing communication needs and accordingly advising advertising and media strategy.📌 Analysing the target audience's purchasing, and media habits & ensuring agency statistics, and records are up to date.📌 Establishing and maintaining relations with media representatives.📌 Advising the creative team and clients about the most effective media combination.🟪 Major Projects:📌 Nadeem Malik nationwide OOH execution for HUM News.📌 Faisalabad & Okara OOH Execution for Syngenta Pakistan.📌 Sunridge Foods OOH Execution.📌 Sunridge Foods shops branding nationwide.📌 J. Stall Execution in L'Oreal Bridal Ca-tore (Lahore).📌 Branch Branding for UBL and HBL.📌 Gandola and Countertops for RB.📌 Shop hoardings, shop branding for Master Molty Foam whole Sindh. 🟪 Clients:📌 Reckitt Benckiser (Harpic & Mortein) 📌 Master Enterprises Pvt. Ltd (Molty Foam).📌 Sunridge Foods Pakistan.📌 United Bank Limited (UBL).📌 Syngenta Pakistan.📌 HUM News.📌 Junaid Jamshaid Pvt Ltd.📌 Habib Bank Pvt Ltd (HBL).

🟪 Key Responsibilities:📌 Making strategic alliances with different partners📌 Marketing & Sales Planning📌 Creating material costing📌 Activation's on different outlets of Burger King🟪 Major Projects:📌 Facebook live with TNBT for Underprivileged persons on the 1st of Ramadan.📌 Mall activities on King's Day in different outlets.📌 Partnering with Careem for loyalty discount.📌 Partnering with Pavilion End Club for Stall setup.

🟪 Key Responsibilities:📌 While working in Crown group shuffled in multiple departments like sales, strategy, and Brand.📌 Creating MIS for nationwide sales of motorcycles.📌 Collaborating in partnering with different banks for discounted loan offers on motorcycle purchases.📌 Creating different opportunities for Corporate Sales.📌 Coordination with vendors for different marketing collateral.🟪 Major Projects:📌 FedEx customized bikes.📌 Gerry's co-sponsorship for activation in Luckyone Mall.📌 The first company to onboard on the Daraz portal for online motorcycle purchasing.📌 Customized Tricycles for Engro Foods.📌 Corporate sale for Paracelsus.📌 Organize The Real Estate Agent Expo.📌 Sponsor the Greenwich University Concert.📌 UBL & JS Bank easy loan facility for motorcycle purchase.📌 TPL Life Insurance customized corporate package for motorcycle tracking.

🟪 Key Responsibilities:📌 Carry out financial, operational, and compliance audit duties such as: evaluating internal controls, applying professional audit techniques, preparing audit work papers, developing solutions, and documenting findings.📌 Provide assistance to senior auditors as assigned by the director in effectively performing daily operations.📌 Under the supervision of the director, provide relevant information under review such as findings and recommendations to the organization’s management.📌 Provide assistance to senior auditors as requested by the director to enable the effective execution of various reviews, including audit tasks, inventory, NCAA, and petty cash.📌 Help in coordinating assignments with the senior auditor.📌 Provide quality training to graduate interns so they be able to create a strong and effective training program for CPAs in the future.📌 Perform departmental monthly budget reconciliation.📌 Execute other duties that the supervisor or/and management may assign.🟪 Major Projects:📌 Accounting Software Installation at Sonari Traders.📌 WPPF Audit of Engro Polymers.

🟪 Key Responsibilities:📌 Collaborate with Financial Managers and other team members to successfully execute various accounting tasks.📌 Maintain company ledgers and daily financial transactions.📌 Create financial documents such as bills, invoices, pay-orders, payables, receivables, and purchase orders.📌 Identify discrepancies in ledgers and accounts, tracking them to the source and correcting them.📌 Manage payroll activities and release salaries.📌 Coordinate and manage payment and billing details of external service providers, contractors, and vendors.📌 Verify payments and deposits made through the company account and coordinate with the bank.📌 Create daily reports for management and team members.🟪 Major Projects:📌 Transfer the whole company's accounting to peach-tree accounting software.