- Manages all social media platforms for Rotary Brazil (Facebook, X/Twitter, and LinkedIn), including post creation (copywriting) and localization of fundraising campaigns and brand awareness, resulting in a significant increase in Facebook page engagement from 4% to over 10%.- Coordinates the monitoring of social media KPIs to develop new communication strategies for Rotary Brasil's Portuguese channels.- Participates in managing a Portuguese-speaking team based in the United States for global communication initiatives.- Coordinates campaigns with celebrities for polio eradication, as well as negotiated partnerships with International Organizations (UNICEF) and Maurício de Sousa Produções.- Produces content for the Vozes do Rotary blog, covering social projects in areas such as the environment, education, health, community development, refugees, and diversity initiatives.- Restructured content for the Brazilian Association of The Rotary Foundation website to attract new donors.- Wrote and edited newsletters for a subscriber base of over 50,000 members.- Provides support and guidance in crisis management in Brazil and Latin America, mitigating damage to the company's reputation.- Promotes the brand in major media outlets (Jornal Nacional, Veja, Estado de SP, among others).

- Coordinated press relations, monitored news coverage, and guided executives for interviews aiming to generate positive coverage in Northeastern states media outlets.- Co-managed the company's LinkedIn page, aiding in content creation and revision to promote corporate actions and engage followers.- Defined and planned the company's new website, selected service providers, and established project guidelines.- Engaged in crisis management, minimizing and preventing damage to the company's image.- Provided support to internal communications by writing articles for the institutional magazine.- Developed advertising campaigns for external regional media.- Identified internal and external stakeholders to support the development of the company's sustainability program.

- Covered business and partnership agreements at international trade shows, engaging in governmental and institutional relations.- Produced and edited reports on Brazil's relations with the Arab world, focusing on commercial relations between countries.- Covered events related to health, education, international cooperation, and culture.- Interviewed senior executives, UN representatives, ambassadors, ministers, and other politicians (both Brazilian and foreign).- Translated economic and political reports from international organizations such as the IMF, FAO, and World Bank.

• Developed and wrote special news features in São Paulo during FIFA’s World Cup. Wrote on fans, local curiosities, food, tourism and the labor market for women in the Brazilian football industry for the main newspaper of the Arab world.

• Researched stories for the correspondent of Al Jazeera TV in Brazil, covering sports, varieties, and economy.• Worked with the logistics of Al Jazeera operations in Brazil, planning and scheduling interviews and helping to produce stories.• Produced pieces about Brazilian themes, promoting a positive image of Brazil in the Middle East and North Africa countries.

• Responsible for all internal communications content and materials.• Implemented corporate responsibility campaigns strategies, such as the integration of young apprentices into the labour market, fundraising campaigns for the fight against cancer and awareness-raising about pregnancy care.

• Part of the team responsible for the communication area of the post-paid system centralizing project.