Aurora D. Email & Phone Number

San Francisco, California, United States

Legal & Business Consulting, primarily in the Hospitality Industry

San Francisco Bay Area

San Francisco Bay Area

(Remote) Greater Los Angeles Area

Lead consultant on brand, business, and product strategy• Cultivate innovation and insights across a portfolio of new brands and businesses.• Provide project support including: market analysis and research, ideation, brand strategy, brand expansion planning and product road-mapping.

San Francisco

Provide legal support for boutique law firm offering services in all immigration matters (e.g., family immigration, business immigration, naturalization, and removal defense).Conduct legal research on behalf of attorney. E.g., review and analysis of case law, USCIS memorandums and guidelines, and other relevant legal authorities.Perform client intake for new cases. Identify key or problematic case facts for client’s individual, family-based or employment-based petition. Draft legal instruments (i.e. petition forms, cover letters, affidavits, USCIS/ NVC correspondence, etc.);Monitor latest immigration case law and upcoming legislation policies and examine the potential ramifications for the law firm’s clients. Draft memorandums to inform attorneys of the same.

Greater Los Angeles Area

Assisted beer mix brand and mobile bar/DJ booth with marketing and producing pop-up events such as the Smorgasburg LA beer garden and private parties.• Worked with in-house catering from a James Beard award winning restaurant in LA to organize food & beverage menus.• Helped develop marketing communications & promotional materials.• Developed customized packages and proposals.• Assisted with event production and management, e.g. staffing, set-up, bartending.• Collaborated with beer, wine, and liquor vendors to diversify guest experience.

Los Angeles, California

Manage multiple projects concurrently with clients from a wide variety of categories in order to bring brands to life through experiences, products, and communications.• Partner with account, UX, & creative• Conduct research on the category, consumer, and company.• Translate data into insights that open up business opportunities.• Build frameworks that direct and filter business decisions across product and marketing• Address consumer needs through design, innovation, and prioritization of feature rollout.• Manage workflows on multiple accounts, present to C-Suite executives.Key Accounts:Intuit – Portfolio Strategy, Brand Positioning, Employer Branding, Global Primary Research • Work with third-party research vendors to conduct global primary research.• Conduct customer segmentation across cornerstone brands (TurboTax, QuickBooks, Mint) to develop master brand positioning.• Analyze brand tracker to set objectives and success measures.• Conduct stakeholder interviews with executives and department leads to assess climate, morale, satisfaction, and goals.• Monitor feedback from annual employee satisfaction survey and BAV brand tracker to measure success of internal and external campaigns.QuickBooks – Product Strategy & Innovation, User Testing, Content Strategy • Develop apps, communications, and campaigns for new Quickbooks products that target specific audiences (i.e. accountants, self-employed) within larger Intuit Global portfolio.• Partner with UX to conduct user research to test and translate most useful features from old software to new platforms, develop new feature sets and functionality.SureID – Brand Positioning, Product Strategy, GTM Planning• Designed the blueprint to create a market for digital identity.• Positioned the brand and delivered brand strategy.• Consulted on product redesign and pricing to fit multiple audience segments, identified strategic partnerships, and created a go-to-market rollout plan.

Greater Los Angeles Area

• Organize company off-sites and events such as annual Summer Day Corporate event (~$20k Budget), Holiday Party (~$15k Budget), and smaller events throughout the year.• Submit proposals, work with vendors, and help manage larger team.• Develop and manage internal feedback loops to measure and continuously improve upon event management strategies, and participant satisfaction and involvement.• Day-of set-up/clean-up, budget tracking, and management.• Submitted proposals, worked with vendors, and helped manage larger team.

Los Angeles, California

• Play both supporting and lead strategy roles, manage of day-to-day strategic initiatives• Develop detailed understanding of the brand’s audiences, cultures, business, and technology landscapes • Work with clients to identify specific business opportunities, leverage findings from the insights, and apply the knowledge to develop disruptive strategies.ACCOUNTS:HensleyHelped Neha Kapur build a high-end fashion brand and business from the ground up. Consulted on e-commerce platform, digital social strategy, and product design through the lens of the brand strategy.United Online Marry business strategy and consumer insights to inform product innovation. Conducted an audit of the m-commerce landscape and conducted qualitative research to develop a digital gifting app. Roar Clothing Worked closely with vendor to conduct qualitative & quantitative research. Conducted analysis of research results, drew consumer insights to inform brand positioning, platform, identity, and narrative.

Portland, Or

• Manage multiple projects and competing priorities within appropriate time frames.• Responsible for front-line deployment of outward-facing social media.• Lead research and discovery phases, analyze and translate data into insights that have clear, actionable recommendations.• Assist in the development of materials, including proofing and client review team revisions and ad hoc projects.• Work with clients from a broad range of industries, including entertainment, software, tech, advertising, and consulting.• Create engaging stories around insights, shape strategy, and drive key decisions • Lead discovery and defining phases. Draft proposals, design project and scope.• Create clear and concise research summaries that identify project objectives and appropriate research strategies.• Translate findings into insights that have clear, actionable recommendations.

Hillsboro, Oregon

• Assisted alternative health care start-up in re-branding and preparing to enter new markets.• Conducted research in order to demonstrate efficacy of treatment, patient benefits, and market opportunity to shape strategy and drive key decisions.• Designed marketing materials that translate abstract concepts into clear, effective tools to communicate value proposition.• Delivered strategic, timely, and cost efficient marketing materials.• Drafted redesign of logo and website, created presentation packets that are now used to pitch to new clients.

Salem, Oregon

Asses and develop business model, and increase revenue and exposure through the PACE program. Provide consultation for format and revision, new markets (i.e: data-based technologies), financial forecasting, and marketing strategy.

Greater San Diego Area

Dual role required wearing many hats, including: sales & customer service, general admin duties, marketing, accounting, dispatch, and managing the calendars of CEO and fleet of 12 vehicles.- Developed personal relationships with 25+ wineries, breweries, and night clubs. Organized custom experiences and itineraries from groups of 2-100+ people.- Provided day-of on-site support and event follow-up.Marketing and Outreach: Promoted and expanded services through social media and advertising. I.e.: Headed Facebook campaign.New venture projects: Brewery Tours, drafted operations strategy & start up plan. Formal proposals to local breweries, outreach to affiliates, process negotiations.Accounting support: Settling contracts, managing accounts, barters, & payroll prep.Organizational analysis and consulting: Identified issues in company policies & protocol during acquisition. Hired to draft and formalize new process docs, implemented official changes.

Greater San Diego Area

Created events around the unique missions of local charities.• Helped plan and facilitate events at each stage of process, from ideation to execution.• Create and manage the timeline and strategy for individual events.• Identify and reach out to potential donors. Manage budgets and help secure funding.• Create internal workflow processes, templates, and Standard Operating Procedure.• First point of contact for staff members, coordinators, and volunteers.

Education record

B.A., Legal Studies, Anthropology

Activities and Societies: Co Founder UCSC Pre-Law Society, Alpha Psi Sorority

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Atkinson Project Management Association (APMA), Atkinson Consulting Association (ACA), National Association.

Master Of Business Administration (Mba), Study Abroad

Education record

Certificate In Clinical Trials Design And Management, Clinical Trials Design And Management

A1 Certificate, Spanish

Bachelor'S Degree, Legal Studies, Anthropology