Foundational (new drug/asset) brand strategist for pharmaceutical players

Conducted primary research for cancer diagnostic kit launch in USA - focus on pathology labs

I defined the sales and marketing strategy for two lines of business by clearly defining customer personas, including referral strategy, new product release strategy, marketing operations, and implementation plan, in only ten weeks.

I streamlined and standardized the competitor performance analysis process and slides, improving accuracy by 5% and reducing time to prepare by 100%; stakeholders included CEO, CFO, and entire executive leadership team. I also led the analysis of historical earnings press releases, helping CFO and investor relations understand negative Wall Street perception surrounding communication of non-recurring items such as M&A expenses and charitable donations.

I automated the creation process of monthly consolidated compensation and benefits report, reducing time to prepare by 30% via Excel graph re-design; stakeholders included the CFO and Director of Corporate FP&A. I also created a dynamic plan comparison model, allowing Director of Corporate FP&A to easily compare forecast scenarios.

I identified a critical error produced by software update to omnichannel system, potentially saving thousands of dollars. I also planned, created, and presented a new version of the daily sales report, facilitating discussion among analytics leaders regarding daily sales reporting strategy; stakeholders included CIO, VP of Allocation, and Director of Finance.

Working with a team of pharmacists, I led the initial analysis of controlled drug orders flagged as part of the Suspicious Order Monitoring program, helping reduce the impact of opioid epidemic; scope included over 4,000 pharmacies.

I led the data analysis of a new hiring process in a Latin American country using Alteryx and Excel. I presented my findings to an internal HR client. I also authored a store employee turnover white paper. Much of the data was only available in Spanish.

I led over twenty groups of 4-5 elementary students (ages 7-12) in conversational English, using interactive games for vocabulary and grammar practice.

Amongst all resident assistants on campus, I won educational program of the year and co-won social program of the year for a tutoring program and art museum visit, respectively.