- Develop and implement departmental goals, strategies, and action objectives aligned with the College's strategic plan.- Provide leadership, direction, and coordination for marketing instructional programs, recruitment, retention, and outreach.- Collaborate with the Director of Admissions to create an annual recruiting and retention plan, incorporating social media strategies.- Plan and participate in recruitment and retention activities, coordinating with the Office of Admissions and Student Affairs.- Coordinate campus and community recruiting efforts with other College departments, reaching out to middle/high school students and college admission advisors.- Actively engage in recruitment efforts with academic departments to meet enrollment goals and enhance diversity.- Collaborate with the Director of Marketing to develop marketing materials for recruitment of prospective students.- Participate in various recruitment and enrollment activities, including open houses, presentations, training sessions, and orientation programs.- Oversee existing pathway programs and propose new ones in alignment with the College's strategic plan and Dean's approval.

Collaboration- Established partnerships with Financial Aid and NMSU Foundation to optimize scholarship and financial aid opportunities.- Implemented Slate (CRM) integrations for enhanced reporting and data points.- Contributed to the university’s recruitment plan, collaborating with key personnel.- Advised on recruitment marketing strategies with University Communications.Data Management and Computer Systems- Facilitated Banner and Slate (CRM) configurations for improved functionality.- Played a role in Slate (CRM) implementation, adjusting Cognos for better student outcomes.- Streamlined office procedures through automation and generated reports for critical insights.Communication- Developed communications for all admissions funnel stages, correcting prior errors.- Researched communication trends to improve student engagement.Training and Development- Initiated operations training manuals and conducted training for staff and partners.- Provided guidance to admission advisors on operational procedures.Leadership- Assisted leadership in aligning priorities and goals for admission advisors.- Implemented strategic programs aligned with the university’s plan.- Mentored new staff and supervised student workers.Research- Explored best practices for student outreach and recruitment.- Contributed to updates for the Campus Visit website and communication plans.

First-Year Experience Instructor: Taught curriculum centered on equipping first-year students to reach their goals through: Time Management, Stress Management, Financial Literacy, Listening, Note Taking, and Learning Styles, Motivation and Goal Setting, andCritical Thinking

Effectively engaged with diverse audiences, conducting numerous presentations for prospective students and families. Orchestrated college preview days and supported pathway programs for main campus enrollment.Collaboration- Collaborated on marketing material for student engagement and success tips.- Worked with Financial Aid, System Information Management, and the Foundation to enhance the scholarship system structure.- Consulted with leadership on potential new services and collaborated on programming with university personnel.Data Management and Computer Systems- Identified opportunities for improved data collection and management.- Assisted in implementing Slate (CRM) and streamlined office procedures through automation.- Generated reports and tracking tools for advising personnel.Communication- Developed communications for all admissions funnel stages, addressing prior errors.- Researched communication trends to enhance student next steps.Training and Development- Initiated operations training manuals and conducted training for staff and partners.- Provided guidance to admission advisors on operational procedures.Leadership- Assisted leadership in adjusting priorities, goals, and vision.- Provided one-on-one mentorship to new staff and supervised student workers.Research- Explored best practices for recruitment and retention in student outreach and activities.- Reviewed and strategically planned tasks aligned with university and department strategic plans.- Implemented updates to the Campus Visit website and communication plans.

Effectively engaged with diverse audiences, conducting numerous presentations for prospective students and families. Orchestrated college preview days and supported pathway programs for main campus enrollment.Collaboration- Collaborated on marketing material for student engagement and success tips.- Worked with Financial Aid, System Information Management, and the Foundation to enhance the scholarship system structure.- Consulted with leadership on potential new services and collaborated on programming with university personnel.Data Management and Computer Systems- Identified opportunities for improved data collection and management.- Assisted in implementing Slate (CRM) and streamlined office procedures through automation.- Generated reports and tracking tools for advising personnel.Communication- Developed communications for all admissions funnel stages, addressing prior errors.- Researched communication trends to enhance student next steps.Training and Development- Initiated operations training manuals and conducted training for staff and partners.- Provided guidance to admission advisors on operational procedures.Leadership- Assisted leadership in adjusting priorities, goals, and vision.- Provided one-on-one mentorship to new staff and supervised student workers.Research- Explored best practices for recruitment and retention in student outreach and activities.- Reviewed and strategically planned tasks aligned with university and department strategic plans.- Implemented updates to the Campus Visit website and communication plans.

Developed a new outreach program through presentations, advising, and campus partnerships, earning ‘Excellent’ participant survey reviews for hundreds of presentations to thousands of students. Advised undergraduates and graduates on academic progress, resolving escalated student and parent issues. Played a key role in creating and implementing the university’s retention plan.Collaboration- Collaborated with students, faculty, and staff on innovative retention initiatives.- Acquired extensive knowledge of financial aid policies and trained key stakeholders on its impacts.Processes and Procedures- Updated office policies for improved student and staff experiences.- Managed an office feedback center to enhance student satisfaction.- Standardized forms and document acceptance for increased efficiency.- Created reports to analyze data analytics for tracking assisted students.Marketing- Developed an Out-of-Pocket worksheet for new students, clarifying financial aid awards.- Curated consistent messaging on the website and printed materials to minimize confusion.- Crafted communication for scholarships, award letters, handouts, and website updates.Supervision- Supervised student employees, providing guidance, problem resolution, and work allocation.- Established supervisory controls for quality student service in-person, via email, and over the phone.

- Assisted in developing financial literacy programming, content, and educational tools for NMSU’s Red to Green Money Management Program.- Collaborated, implemented, and analyzed presentations on Financial Literacy to 1,311 students with high presenter evaluation scores.- Created individualized financial plans through one-on-one appointments for students, faculty, and staff.- Investigated numerous articles and resources to implement on social media, student hotline, and website.- Promoted and assisted in the execution of two Financial Literacy Fairs.-Trained and delegated work assignments to co-workers to enhance the program's impact.