Position: Marketing Director of SVR/LAZARTIGUE/LE COUVENTSubordinate: Business Leadership & Strategy Execution at KRESK Group (France):• As the Market Director overseeing 3 prestigious brands, I orchestrate a multi-faceted strategy, with SVR(French Dermatological Science Brand) accounting for 80% of my workload, Lazartigue (French High-End Botanical Haircare Brand) and Le Couvent (French High-End Perfume Brand) each contributing 10% respectively.SVR (French… Show more Position: Marketing Director of SVR/LAZARTIGUE/LE COUVENTSubordinate: Business Leadership & Strategy Execution at KRESK Group (France):• As the Market Director overseeing 3 prestigious brands, I orchestrate a multi-faceted strategy, with SVR(French Dermatological Science Brand) accounting for 80% of my workload, Lazartigue (French High-End Botanical Haircare Brand) and Le Couvent (French High-End Perfume Brand) each contributing 10% respectively.SVR (French Dermatological Science Brand & Go-to-Market):• Market Expansion & Online Channel Penetration: Led the marketing team to successfully navigate the Chinese market, strategically laying out the foundation for our online presence. Within the inaugural year, we achieved a remarkable sales milestone of RMB 30 million, demonstrating our prowess in capturing the hearts and wallets of Chinese consumers.Lazartigue & Le Couvent (Joint Efforts for China Market Entry & Sephora Channel Expansion):• Successfully navigated the entry of Lazartigue and Le Couvent into the Chinese market, securing a prominent position within Sephora's portfolio.• For Lazartigue, achieved first-year sales of RMB 10 million, ranking among the top 10 high-end haircare brands in Sephora.• Led Le Couvent's launch in December 2023, achieving monthly sales of RMB 1 million, ranking NO.5 among high-end niche fragrances in Sephora.• Assisted in product registration, channel expansion, launch strategies, and market feedback collection, ensuring seamless market entry and growth.• Collaborated with Le Couvent's French team to develop a China-inspired perfume, leveraging cultural nuances to appeal to local consumers. Show less

Key responsibility: ·Monitored online activity (primary Starwood brand weibo and other frequent flyer forums), engaged dissatisfied guests to recover loyalty via a transparent dialogue.·Assisted global social media team with social listening tools "Sprinkr" development and optimization.·Guided properties with Wechat and Weibo platform account opened up and functionality development in accordance with Starwood SOP. ·Monitored guest review via BrandKarma and Sprinklr… Show more Key responsibility: ·Monitored online activity (primary Starwood brand weibo and other frequent flyer forums), engaged dissatisfied guests to recover loyalty via a transparent dialogue.·Assisted global social media team with social listening tools "Sprinkr" development and optimization.·Guided properties with Wechat and Weibo platform account opened up and functionality development in accordance with Starwood SOP. ·Monitored guest review via BrandKarma and Sprinklr social listening tool, set KPI to individual properties and review with Marcom team on monthly bases. ·Supported regional marketing team to launch brand Social Media campaign, involved in the communication and instant feedbacks delivered. Pitch in global marketing promotion and rolled out on relevant forum as per request from head office.·Alerted and communicated with properties in AP region that are acting outside of the global or brand guidelines.·Closely scrutinized the crisis on Social Media channel, and work with HR, PR and CAED team in corporate level to minimize the reputation damage towards Starwood affiliated brands and hotels. Show less