Responsible for Mercedes-Benz Connect CRM marketing strategy and implementation, China corporate marketing. Report to both US central marketing leadership and China GM. Rewarded Marketing Spotlight 2017 prize, the only award from US to China team.- Mercedes-Benz Connect brand re-build and develop CRM marketing strategy, improved customer loyalty rate from 12% to 50%.- Segmentation, campaign management, digital marketing, social,mini-program,H5, e-commerce, call center campaigns to meet business needs.- Agency management to monitor deliverables.- Corporate communication strategy and plan, sponsorship and PR agency management.- Partner with BD team to follow new business opportunities.- Budget planning and control.

Responsible for designing & implementing all marketing plans. Established MOG magazine China version and China Owner Club.- Digital marketing, social/website/e-commerce/SEM- PR, online media and magazines, content management & release.- Co-branding marketing development with luxury brands to generate leads.- Dealer management- Event marketing. Owner club activities & British Motor Tours executive producer.

Joined from the pre-opening period of Hotel M, setup sales & marketing team and structure from 0.- Branding setup, includes brand name and VI system setup.- Sales & marketing team recruit.- Established marketing channels, medias, OTA providers, wedding planning companies.- Lead the design of official website and setup social media channels and operation, Weibo and WeChat.- Budget plan & control. - Develop annually marketing plan for Accommodation, F&B and Membership plan.

Trainee Program Member, after half year training, promoted as most young Program Manager, responsible for sales&marketing loyalty programs for both Wangfujing Hilton Hotel and Intercontinental financial street hotel.- Team recruitment and training.- Develop & implement annual/quarterly/monthly marketing plans.- Maintain relationship with hotels, cooperate with hotels for any accommodation and F&B marketing activities. - Supervise and complete sales task.