Responsible for the implementation of strategies that engage a variety of audiences across campus. Ensuring consistent, timely communications across campus to inform, engage and support current employees and students.

- Distilled complex data into digestible verbal presentation and written communication.- Prepared and managed internal and external communications, including coverage plansfor public safety and multiple social media channels..- Coordinated crisis communication efforts, ensuring timely and effective responses.- Produced content and graphics to develop an engaging and creative story.- Drove brand awareness with the sales and promotions team on public relations strategies.- Increased engagement by over 50% on multiple platforms including tv, digital and socialmedia.- Created engaging social media posts and videos for social media and the mobile app toincrease website traffic, streaming consumption, and television ratings.- Created and edited video content for multiple sources including short-form and long formvideo content.- Analysis of the audience that is engaging with content and identify where brand growthcan be improved using Social NewsDesk and Meta Business Suite.- Utilize keywords and SEO knowledge to make web stories easily accessible during aninternet search.- Develop and design a hurricane guide/pamphlet from scratch using Canva - Co-launch and co-produce daily digital that gained revenue through sponsorships- Community outreach and events: School visits, station parades, fundraising events

- Managed internal and external communications, including coverage plans for publicsafety nationally- Coordinated communication efforts, ensuring timely and effective responses.- Led the creation of engaging and consistent brand messaging across various platforms.- Collaborated with several departments to ensure communication strategies were alignedwith business objectives and yielding revenue

- Contribution to MAB Award for “Best Continuing Coverage: August 6th Storm”.- Coordinated communication efforts, ensuring timely and effective responses.- Led the creation of engaging and consistent brand messaging across various platforms.- Collaborated with the promotion and digital team to ensure communication strategieswere aligned with business objectives.- Manage multiple social media accounts, resulting in 60% growth in online engagementafter successful social media campaigns.- Managed, created, and edited engaging stories for the website using WordPress.- Drive an increase in digital revenue by creating unique and engaging mobile content.- Led the development of weather graphics (including AR) to tell an impactful weatherstory.- Data analysis and data entry used to launch the very first Weather Alert Day.- Conceptualized and designed a new weather app, paid subscription.- Co-developed and co-produced a Podcast

- Led graphics to a MAB award, best storm coverage "Ice Storm"- Support the Digital Team in Launching a brand new unique Weather App- Script and Edit Weekly Weather Newsletter (examples on Linked Profile)- Developed and implemented successful work-from-home plan for the chief meteorologist during COVID spikes- Experienced using WSI and Baron Lynx

- Work well in a stressful environment- Working part-time on-air, while going to school full-time- Designing new graphics on Fridays and during the weekend