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Currently growth marketing consulting with B2B start ups/scale ups.
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Marketing DirectorOpenloopWest Des Moines, Ia, Us
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Fractional Growth MarketerRocketr May 2024 - PresentBuilding integrated ABM campaigns and SDR outreach engines for SMBs and channel partners. -
ConsultantMarketer As A Service Mar 2017 - PresentI help start up and scale up B2B businesses reduce customer acquisition costs and accelerate growth. Specific strengths include: - Analytics, such as CAC / LTV modeling- SEM- SEO- Facebook and LinkedIn ads- YouTube ads- Email marketing- Conversion rate optimization- Website/landing page copywriting
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Director Of Performance MarketingNetradyne Jun 2021 - Jan 2024San Diego, California, Us- Built all marketing channels from the ground up and hired a high-performing team of 4- Planned and executed fully-integrated ABM campaigns - Managed department goal setting, forecasting, analytics, and marketing operations- Increased marketing-generated SQLs by 3.9x and pipeline by 9x in the first two quarters - Achieved 150% of 2023's marketing-generated revenue goal- Owned a $10+ million budget - Responsible for: SEM, SEO, paid social, display, 3rd party sites, YouTube, conversion rate optimization, email, analytics, and marketing operations. -
Sr. Performance Marketing ManagerKeeptruckin Aug 2020 - Jun 2021San Francisco, California, UsTransitioned from consultant to full-time with KeepTruckin to rebuild the performance marketing function from the ground up. - Increased marketing-generated ARR by 3.4x YoY - Increased Return on Ad Spend (ROAS) by over 5x YoY- And most importantly, built a high-performing global teamResponsible for: SEM, SEO, Facebook, LinkedIn, Display, YouTube, conversion rate optimization, app install ads, analytics and executive reporting, department goal/OKR setting, managing a 7 figure budget. -
Performance Marketing And Marketing Technology ManagerOmnitracs Jul 2016 - Mar 2017Westlake, Texas, UsI managed Omnitracs' search engine marketing, SEO, display and video advertising, conversion rate optimization, and marketing technology stack. Key Accomplishment: Increased search engine marketing sales accepted leads 261% in first five months managing the program on a spend increase of 46%. -
Demand Generation ManagerOmnitracs Feb 2015 - Jul 2016Westlake, Texas, UsI planned, built, and measured demand generation programs that exceeded revenue targets. I was responsible for connecting email, content, online and offline advertising, and sales follow up into a single, connected experience. My primary focus was on the mid-market and enterprise segments.Key Accomplishments:Increased mid-market and enterprise marketing-generated bookings by 174% year-over-year (FY15 to FY16).Led demand generation efforts for nine product launches, exceeding revenue targets and increasing average revenue per user.
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Marketing Automation AnalystOmnitracs Sep 2014 - Feb 2015Westlake, Texas, UsI came to Omnitracs from another Vista portfolio company to create and implement a marketing automation and CRM strategy to support newly acquired organizations and scale with rapid growth.
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Marketing Automation And Digital Marketing CoordinatorSumtotal Systems (Owned By Vista Equity Partners) Aug 2012 - Sep 2014Gainesville, Fl, UsI worked as an admin in our Marketo instance, managed a search engine marketing and retargeting program exceeding one million in annual spend, and was responsible for all marketing reporting/analytics.
Austin Schmidt Skills
Austin Schmidt Education Details
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Simpson CollegeMarketing
Frequently Asked Questions about Austin Schmidt
What company does Austin Schmidt work for?
Austin Schmidt works for Openloop
What is Austin Schmidt's role at the current company?
Austin Schmidt's current role is Marketing Director.
What is Austin Schmidt's email address?
Austin Schmidt's email address is au****@****son.edu
What is Austin Schmidt's direct phone number?
Austin Schmidt's direct phone number is +131924*****
What schools did Austin Schmidt attend?
Austin Schmidt attended Simpson College.
What skills is Austin Schmidt known for?
Austin Schmidt has skills like Marketing, Marketing Automation, Salesforce.com, Marketo, Email Marketing, Social Media Marketing, Google Analytics, Crm, Sem, Html, Web Analytics, Css.
Who are Austin Schmidt's colleagues?
Austin Schmidt's colleagues are Jadyn Caves, Lily Eckenrode, Adam Brenner, Jackson Gray, Amanda Kempton, Kandice Waul-Bennett, Camila Barreto Vivas.
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