Austin Groothuis Email & Phone Number

Chicago, Il, Us

St Louis, Missouri, Us

Chicago, Il, Us

* Manage team of 9 marketers, supporting cross-functional departments’ email, social media, field marketing, and digital content efforts* Own ABA's engagement, acquisition, and retention strategies related to students and new/young professionals* Launched digital publication content strategy for young lawyers, increasing Y-O-Y digital engagement 332%, then 267% * Developed organization’s early career customer acquisition journey strategy, resulting in 50% increase in conversion rates* Positioned ABA as thought leader for student loan debt - through content, surveys, and policy strategy – garnering dozens of media mentions and requests

Chicago, Il, Us

Staff director for Early Career Strategy Group, which encompasses the ABA's Young Lawyers Division and Law Student Division.* Guide ABA's strategies related to student and young professional outreach, engagement, recruitment, and retention.* Director of staff of 14 spanning multiple functions, including marketing, membership, programming, events, and administration. * Responsible for budgets of around $4 million.

Chicago, Il, Us

* Responsible for division with $1.1 million budget, 5 staff, and over 85,000 members.* Catalyst for successful newly launched “freemium” business model resulting in around $500,000 in additional revenue in its second year.* Developed new strategic member benefits and affinity partnerships to drive member value and increase membership and revenue.* Built new law student website and blog to facilitate content strategy that quintupled traffic to the ABA law student resources in three years (abaforlawstudents.com).* Increased ABA’s law student market share by around 50% - around three of every four US law students are now ABA members.* Cut costs by over 20% in two years, maintaining all staff positions.* Helped reform an antiquated member governance model and annual meetings to reflect modern law students’ needs and cut cost.* Refocused law student resources toward member engagement strategy that emphasizes social media, content, and digital communications.

Chicago, Il, Us

* Lead marketing/membership person for Law Practice Division (15,000+ members)* Marketing and membership strategy.* Managed two direct reports.* Led marketing efforts and worked ABA TECHSHOW, one of ABA's top-grossing conferences with over 2,000 attendees.* Developed new membership marketing materials, membership renewal and engagement plans, and other marketing collateral.* Email marketing strategy designed to improve click-through and open rates using A/B testing.* Social media strategy.* Oversee and support volunteer member committees and groups in projects and marketing/membership campaigns.* Developed Law Practice Today website, resulting in over $50,000 in advertising revenue. * Blog administration (Wordpress) and website content development (CQ5, Wordpress).

Chicago, Il, Us

* Membership and marketing for Section of Antitrust Law (over 8,000 members).* Assisted in coordinating and hosting of Antitrust Spring Meeting, a premiere ABA conference with over 2,500 attendees.* Community management and engagement, including overseeing implementation of new online community platform, ABA Antitrust Connect (via Higher Logic platform).

Chicago, Illinois, Us

* Head marketer for national nonprofit association/membership organization * Authored strategic marketing plan and budgetWeb, Social Media, and Content Marketing* All CALI-branded social media: blogs, Facebook, Twitter, YouTube, Flickr* Facebook Ads campaign increased followers by 50% in a month on a $5/day budget* Managed and directed website content; Drupal, analytics, and SEO* Online ad strategy included AdWords, LinkedIn Ads, and direct buys * Produced content-driven webcasts and live shows using webinar software* Launched and produced a number of podcasts, blogs, and other value-added contentMembership and Products/Services Marketing* Led campaign that added 50 new undergraduate school members* Maintained near full capacity law school market share: almost all US law schools * Increased student usage of CALI’s online product – from approximately 450k to1 million in 3 years* Created marketing schedule and collateral for volunteer organizational reps* Managed multiple email databases with MailChimp Branding Strategy* Worked with designers for branding efforts, logos, and other design* Basic design skills: Adobe Creative SuiteEvent Marketing, Management, and Membership Sales* Planned CALI’s annual Conference for Law School Computing* Promoted and presented at events and conferences

Ithaca, Ny, Us

* Helped re-design website with over 1.5 million monthly visits *** Increased ad revenue 25% with Google Ads/Doubleclick implementation *** Decreased bounce rate 10% *** Added better social sharing and engagement functionality* Launched and maintained LII's Facebook page and Twitter account* Analyzed web analytics and web advertising data and reports * Participated in online fundraising and donation strategy decision-making

* Researched, analyzed, and wrote arbitration cases for MLB clients as a side project* Created arbitration cases and free agent presentations to present clients in favorable light

Charleston, Il, Us

* Focused on marketing EIU MBA program* Helped design EIU MBA website * Created and designed newspaper advertisements for MBA program* Promoted program through undergraduate career fairs

Jd, Law

Mba, Business Administration

Bs In Business, Marketing