Austin Henson Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

• Manage execution of global communications & brand experience strategies for Fortune 50 company in a team of two • Lead day-to-day public relations efforts for four product categories, securing an average of 35 placements per month • Develop strategies for US brand experiences, including trade shows, media engagements & customer events • Create quarterly consumer trend reports to drive awareness of ADM capabilities in the food & beverage space • Manage project workloads, budgets & overall relationships with outside agency partners • Define & manage scopes, budgets, timelines & goals for marketing communications projects with key stakeholders

Chicago, Il, Us

Responsibilities Include:• Develop and execute marketing communications and brand storytelling + experience programs in close collaboration with Global Communications and Marketing teams• Drive awareness and discovery of ADM capabilities and know-how by recommending, evaluating and executing on trade media pitches, responses and immersion opportunities• Define specific scope, budgets, timelines and goals for marketing communications projects in concert with key stakeholders• Identify and evaluate opportunities to add value to ADM’s marketing communications activities through sponsorships, speaking engagements, events, add-on events, etc.• Review briefs, plans, designs and deliverables for strategic value, brand alignment and audience effectiveness• Manage relationships with outside agency partners — negotiating agreements, managing projects and workload, managing budgets and payments, tracking timelines, etc.• Lead the development of activity briefs, KPI tracking, reporting and debriefs• Lead planning and execution of internal and brand experiences, including trade shows, investor days, media engagements, town halls and leadership meetings• Conduct site visits and other research to prepare event proposals• Support awareness and adoption of corporate and marketing brand standards across the global ADM organization• Serve as a connector and collaborator across regions, teams and businesses – sharing with and learning from global counterparts in Global Communications, Marketing and other corporate or business teams• Support the annual planning and budgeting process

• Developed quarterly marketing strategies and initiatives for a 14-unit food hall, bar and arcade• Managed digital guest experience over two websites and three third party delivery platforms• Designed mock ups and wireframes for ten on-premise digital ordering kiosks• Created all point of purchase materials and new menu designs for all three concepts• Ideated, executed and measured success of various programming and special events• Managed appearance and communication efforts on Yelp, Google and other review sites• Created and managed branding and design assets for all three concepts • Communicated creative direction for projects to a team of two graphic designers as needed• Built social media strategies and managed content across four accounts• Worked collaboratively with a team of five operations managers to execute marketing initiatives

San Diego, California, Us

Provided a variety of strategic and creative support to Burger Lounge as a member of its in-house marketing team. Achievements of note:• Designed and directed complete update of company website• Refined and advanced company's branding/ethos, integrating it across all marketing platforms• Developed multiple targeted promotions that have driven more than $15k in sales• Restored and continue to manage special events program to build brand awareness across CAResponsibilities:• Ideated, managed and executed marketing initiatives for 25 restaurants across California• Led all guest-facing and internal creative projects for the marketing department• Developed, distributed and tracked results of email marketing campaigns sent to 100k subscribers• Created and distributed marketing/brand communications between HQ and restaurants• Designed and maintained company's website on a regular basis• Created all brand-centric copy and graphics for use across multiple marketing channels• Partnered with six internal teams to deliver cross-departmental projects and campaigns• Tracked sales and marketing promotions via Ctuit sales reports• Managed company's social media accounts

San Diego, California, Us

Provided tactical and creative support to Burger Lounge as a member of its in-house marketing team. These responsibilities were still overseen as Assistant Marketing Manager.Achievements of Note:• Managed community partnership programs that drove more than $300k in sales over two years• Designed and managed layout strategies of all point-of-purchase advertising for every store• Created cohesive brand messaging and design for internal and external marketing materials• Sought and developed more than 30 local store marketing opportunities across all locationsResponsibilities:• Sought and developed local store marketing opportunities across 17 Southern California locations• Ideated and executed company-wide marketing promotions• Wrote ad copy for web and print• Managed company's marketing material inventory

San Diego, Ca, Us

• Secured more than 70 media placements for five hospitality and lifestyle clients• Drafted client-facing PR and social media reports each month to highlight team achievements• Researched and documented trends in food/beverage and lifestyle trades for pitching efforts• Presented clients with new initiatives, strategies and tactics each month to meet KPIs• Created, coordinated and executed more than six special events per year for multiple clients

San Diego, Ca, Us

• Managed social media accounts for two clients, growing each account by 20% - 50%• Actively pitched five unique client events to local and national media• Secured more than 15 features in local newspapers for local Humane Society’s featured pets• Drafted monthly press coverage updates for four clients in hospitality and lifestyle industry• Explored new business opportunities as applicable

As an Account Director, oversaw two clients; Ball Bearings Magazine and the Vernon C. Schranz Public Relations lecture. Engaged in client meetings and created strategic plans for magazine release parties and the Schranz lecture. Additionally, managed a group of six members and conducted professional development workshops once per month. As an Account Manager, created press releases, media kits and strategic plans for client, Muncie Downtown. Was also responsible for managing social media for Muncie Downtown event, Muncie Gras, and supporting the team Account Executive directly.

Muncie, In, Us

Greet visitors of Ball State, set up and execute campus tours, speak on student panels, answer phone calls and assist potential students with basic enrollment tasks.

Muncie, In, Us

Give campus tours to prospective students and their families, in addition to answering general questions about the university.

Gary, Indiana, Us

Assisted in promotions, sales and box office operations of baseball team. Created and managed in-between inning contests during games and themed promotional nights, in addition to promoted the team through grassroots marketing and other traditional PR means.

Put together media kits, press releases and other marketing/advertising material for multiple companies around the country. Also pitched event for client via phone and email.

Bachelor Of Arts (B.A.), Communications, Public Relations, Advertising, Journalism

Copywriting, Ad Development

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication