As a Chief Marketing and Communications Officer, I have a record of developing insight and data-driven go-to-market strategies and programs that break through the clutter and deliver results with record-setting ROI for global B2B and B2B2C companies, including McGraw Hill and Exos, where I currently serve as CMO.In this time, I have led large rebranding initiatives, created corporate narratives, transformed departments and operations, and driven revenue growth and new business opportunities.Career highlights and strengths include:→ Shaping Narratives for Category-Leading Companies Going Through Transformation: Led the transformation and rebranding of an educational publisher to leading Ed-Tech leader. | Helped rebrand and reposition a corporate wellness powerhouse servicing 25% of the Fortune 100. | Partnered with CEO of $300M cloud-based software company to lead a branding refresh and create the narrative/messaging for investors before successful IPO.→ Driving Sales and Results as a Sales and Revenue Focused Marketing Leader: Passion for working with Sales teams and leaders to create messaging, scripts, sales funnels and GTM programs that significantly increase qualified leads, conversion rates, pipeline, and closed-won logos. | Consistently over-deliver on ROI, even while working with modest budgets.→ Business Strategist Success: Work with senior leadership to scope, secure, and undertake vital partnerships and business development opportunities, new product development and extensions, market analysis, business model and pricing strategies, due diligence, and integration for M&A activities.→ Servant Leader with Followership Committed to Building & Elevating High-Performance Teams: Track record of transforming marketing teams and capabilities, applying rigor to strategy development, campaign performance and marketing ROI and measurement. | Achieved highest employee engagement scores and retention rates.** Expertise: Brand strategy, GTM, demand generation, product/customer and growth marketing, content production, corporate communications, investor communications, recurring revenue models, professional information, data & analytics, DTC/e-commerce, content.** Sectors Include: Health & Wellness, Learning & Development, Healthcare, Enterprise Software, Professional Sports, Legal Tech, Med Tech, Fin Tech, Reg Tech, Ed Tech, Financial Services, Education, Ed Tech, Healthcare, Life Sciences, Information & Data Services, and Direct to Consumer.