Liz A. Email & Phone Number

Phoenix, Az, Us

Lead marketing organization for private equity-owned services organization providing holistic health, fitness, mindset, movement, and nutrition, training and other wellness solutions to large corporations, healthcare systems, government agencies, and more. Exos is also the premier coaching and strength conditioning training provider for professional athletes in the NFL, MLB, NBA and other professional sports organizations.→ Transformed the go-to-market strategy leading to double-digit growth and increased MQL volume by 53% and SQL volume by 20% YOY.→ Developed thought leadership, defining company’s new strategic focus, realizing significant increase in earned media, press, and speaking engagements, including on Squawk Box, CNN, Forbes, Fortune, and speaking opportunities at key conferences.→ Consistently delivered an average of 60% marketing contribution to sales pipeline. Realized 5:1 LTV to CAC ratio and 10X ROI to pipeline opps on modest marketing budget.→ Lead a high-performing team of 35 across Brand, Communications, PR, Social Media, Content Creation, Demand Generation, Strategic Marketing, Digital, User Acquisition and Engagement, Creative Services, and Content Strategy. → Lead internal culture and employee engagement programs resulting in top-tier media placements, industry awards, and improved employee perception ratings.

New York, Us

San Francisco, California, Us

Jersey City, New Jersey, Us

Hired by CEO to transform and direct all aspects of Marketing, including Business Development, Demand Generation, Product Marketing, Brand, and Public Relations for the market leader in the UK and Australia. Member of Executive Team.→ Led Transformation of Marketing Best Practices and Teams: Applied rigor to messaging and performance, upleveled team performance through mentorship and KPI measurement, and revamped target profile and strategy, using 1st and 3rd party data to identify best opportunities.→ Architected New GTM Strategy, Resulting in 39% YOY Revenue Growth: Created a robust demand engine increasing qualified lead volume by 122%, while reducing cost per lead by 55%. Realized a 3:1 LTV to CAC ratio. Increased media impressions by 400% and 30% booked meeting conversions.→ Built PR Strategy and Team from the Ground Up: Won 3 industry awards in under six months including the SaaS Awards, Legal Tech Breakthrough Awards and the Cloud Awards. Garnered press and speaking opportunities. Coached internal SMEs on presentation skills and content.→ Led Firm's Proposal Process: Significantly increased new business win percentage, average purchase value, quota attainment, and increased sales efficacy through an improved product marketing and sales enablement approach.→ Initiated and Implemented 40+ Strategic Partnerships: Expanded regional awareness, fueling new business opportunities, including a rapid increase in market awareness and increased pipeline.

Palo Alto, Ca, Us

Brought in by CEO prior to IPO to revamp brand, create narrative/messaging and investor relations materials. Intapp is a Silicon Valley cloud-based software provider with 1500 employees, and $300M in revenue.→ Partnered with the CEO and Executive Team to prepare the company for a highly successful IPO on NASDAQ.→ Led Branding Refresh: Delivered a complete brand and web presence refresh, resulting in enhanced market visibility and clarity of company narrative.→ Led Communication Strategy: Developed communication strategies for investor relations, media briefings, roadshow communications, and financial reporting materials, ensuring a seamless transition from private to public markets.

New York, Ny, Us

Promoted to lead Marketing and Communications for a $620M B2B2C business unit of a $1B global company’s transition to becoming a digital products and services education provider. Led Marketing and Communications at the corporate level expanding scope to Higher Education, the largest division in the company.→ Led Brand Transformation from Traditional Publisher to Ed-Tech Powerhouse: Constructed a highly successful rebranding and repositioning, establishing the company’s reputation as a leader in ed-tech market.→ Drove Double-Digit Revenue Growth via Innovative Go-to-Market Strategies & Rigorous Data Analysis: Increased qualified lead pipeline by 60%+. Received funding for major .com transformation, increasing traffic by 33%+ and e-commerce transactions by 18%+ and increased performance across all KPIs. Developed and led comprehensive paid media strategy, reducing PPC ad spend 60% YOY, growing transaction conversions by 47%, and achieving 1147% ROAS.→ Built a World-Class Thought Leadership & Brand Influencer Program: Improved quality of media coverage, speaking opportunities at every significant industry event, and 170%+ content engagement gains. Launched a brand influencer program, resulting in improved brand equity and resonance, followership and engagement.→ Built a High-Performing Marketing Organization from the Ground Up: Reskilled existing employees, attracted top talent, and leveraged first-rate outside services for branding, design, content, video, and event services. Improved team performance and engagement with a 5x output lift and 100% team satisfaction scores.

New York, Ny, Us

Served as functional CMO to drive revenue growth and marketing performance for $200M business unit. Reported to business unit head and managed a team of 32 reports. Led a swift transformation of the Marketing organization, aligning strategy, structure, and GTM, achieving core business revenue stabilization.→ Built Digital Marketing and Demand Generation from the Ground Up: Led rapid organizational change building out modernized marketing capabilities including demand generation, CRM, content, inbound, digital, mobile, automation, operations, analytics, and performance measurement.→ Contributed to Significant Revenue, Reach and Engagement Increases: Exceeded SaaS marketing contribution targets by 33%, revenue goals by 15%, and delivered 100% compliance for sales SLAs. Led holistic social media strategy leading to an 1134% reach increase and 425% increase in engagement.→ Business and Product Development Success: Developed comprehensive mobile and app strategy, resulting in 700k+ app downloads. Conceptualized and led large-scale pricing project, identifying $6M+ of revenue upside and $4M+ of renewal risk.→ Led all global employee communications, including event production, messaging, executive presentations, and employee engagement.→ Redesigned Strategy & Insights Capabilities: Implemented commercial strategic planning, analyzed acquisitions, market dynamics, and competitive insights for senior leadership.

London, Uk, Gb

Developed and led account-based marketing strategies for a $150M cloud-based enterprise solution, achieving 95%+ client retention.→ Directed post-acquisition integration efforts, harmonizing marketing and business development functions to achieve higher ROI for the combined businesses.→ Played a pivotal role in client success, onboarding, user activation and engagement, and account retention efforts and product usage, resulting in 95%+ net revenue retention.→ Developed and led strategy and execution for account-based marketing and demand generation programs for complex B2B enterprise sales model.

Hoboken, Nj, Us

Served as North American head of marketing for a $200M business unit of a $1B global information, software, and services business unit. Member of a record-breaking business development team, responsible for $40M in net new annual recurring revenue. Rapid succession of three promotions from Senior Manager to Executive Manager to Associate Director.

Recruited by CEO to lead North America marketing for a high-growth VC-backed B2B reg tech SaaS business. Served as functional CMO and launched all marketing and public relations functions. Drove rapid awareness and growth through GTM strategy and sales funnel development. Developed CRM and lead-gen programs from the ground up to fuel rapid business expansion.

Alphen Aan Den Rijn, Nl

Toronto, On, Ca