Austin Mccraw Email and Phone Number
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Austin Mccraw personal email
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For over 16 years, Austin McCraw has helped organizations (Fortune 50, enterprise start-ups, and non-profits) develop effective value propositions and optimized web experiences. He has overseen $10+ million in marketing research for companies such as Verizon, Cox Media Group, Disney+, Royal Bank of Canada, Discover, Adobe, Twilio, Bloomberg, McGraw-Hill Education, American Psychological Association, and EdX, The Christian Broadcast Network, The Heritage Foundation, and The Global Leadership Network. He is currently the Head of Growth for DoWhatWorks.io, home of the world’s largest library of digital marketing experiments (over 22,000!) conducted by the world’s top online brands. He recently completed his PhD at the University of Cambridge, studying the role of emotion in experiences of “conversion.” He currently lives in Jacksonville, Florida with his wife and six children.
Dowhatworks.Io
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Head Of GrowthDowhatworks.Io Jan 2023 - Present
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Senior Director Of Research PartnershipsMeclabs Institute Jun 2016 - Dec 2022Managed over $10 million invested in consumer research by organizations such as Verizon, McGraw-Hill Education, Cox Media Group, The Heritage Foundation, American Psychological Association, Ashworth College, Travel Leaders Group, and others. Responsible for developing research strategies and leading internal research teams to plan, execute, and report various consumer research initiatives. -
Course Consultant And Guest LecturerUniversity Of Florida 2016 - 2018MMC5435 - Messaging Strategy and the Centrality of the Value Proposition: A 12-week graduate-level course on the critical concepts of value proposition development and measurement, including its proper expression in marketing collateral and advertising. Students learn the roles that both the brand and a value proposition play in strategically positioning an organization to achieve a sustainable, competitive advantage in the marketplace.MMC5436 - Messaging Methodologies and the Practice of Conversation Optimization:A 12-week graduate-level course that provides a systematic methodology for increasing the probability of the response to a given message. Students learn to apply the critical concepts and theories of conversion rate optimization (CRO), including techniques for creating compelling offers in both digital and offline environments.MMC5422 - Customer Research and the Fundamentals of Online Behavioral Testing: A 12-week graduate-level course that explores the critical concepts and theories of online behavioral experimentation, including the development and implementation of A/B and multi-variate testing. Students learn how to prioritize research questions, develop hypotheses, monitor for validity threats, and interpret collected data. -
Advisory Council For The Mamc In Web Design And Online CommunicationUniversity Of Florida 2015 - 2017
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Director Of Content ProductionMeclabs Institute 2014 - 2016Lead a team of over 25 people responsible for two digital publications, multiple live events, five on-demand professional certification courses, and over 30 in-person corporate trainings per year. Responsible for developing and launching a state-accredited, graduate-certificate program with the University of Florida on effective communication and messaging. Delivered trainings at Verizon, Expedia, Rosetta Stone, The Globe and Mail, Royal Bank of Canada, American Marketing Association, Direct Marketing Association, and others.
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Senior Manager Of Content ProductionMeclabs Institute 2012 - 2014Managed a team of writers responsible for reviewing research and developing content (presentations, lectures, and keynotes) to be delivered by various instructors and speakers within the organization. Engaged in a six-month research project to develop training material on the business/marketing concept of value proposition and its role in communication.
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Training ManagerMeclabs Institute 2009 - 2012Responsible for both the online and in-person student training experiences. For online, oversaw the learning management system (LMS) as well as student support. For in-person, oversaw the onsite logistics before, during, and after an in-person training.
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Media Production SpecialistMeclabs Institute 2007 - 2009Responsible for planning and supporting all the media production needs (videos, podcasts, webinars, live events, etc.) within the organization.
Austin Mccraw Education Details
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The Role Of Emotion And Embodiment In Experiences Of Conversion -
Theology/Theological Studies
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Bible/Biblical Studies -
Communication, Journalism, And Related Programs
Frequently Asked Questions about Austin Mccraw
What company does Austin Mccraw work for?
Austin Mccraw works for Dowhatworks.io
What is Austin Mccraw's role at the current company?
Austin Mccraw's current role is Digital Marketing Strategy | Value Proposition Development | Conversion Rate Optimization.
What is Austin Mccraw's email address?
Austin Mccraw's email address is au****@****nts.com
What is Austin Mccraw's direct phone number?
Austin Mccraw's direct phone number is +190490*****
What schools did Austin Mccraw attend?
Austin Mccraw attended University Of Cambridge, University Of Cambridge, Gordon Conwell Theological Seminary, University Of Florida.
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Austin McCraw
Greater Tampa Bay Area3subway.com, autobell.com, alliancepayroll.com -
Austin McCraw
Commerce City, Co
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