Austin Reed

Austin Reed Email and Phone Number

Co-Founder and Creative Director @ EverEmber Creative
Dallas, TX, US
Austin Reed's Location
Dallas, Texas, United States, United States
Austin Reed's Contact Details

Austin Reed personal email

Austin Reed phone numbers

About Austin Reed

my name is austin reed, and i'm really into last impressions. i believe the best content in the world is the real kind. the no-frills kind. the unassailably-you kind. that's why, for the past 15 years, i've made it my mission to craft content that reflects a brand's originality. and, in effect, its heart. because that's how you stand out nowadays. the world is more inundated than ever with clutter and distraction. that's why it's never been more critical that creative content feel inspiring, transparent, and true to the brand. in short, it's all about that last impression. i can help you make it perfect, and perfectly you.since 2007, i've had the pleasure of creating content of all formats for some of the best clients on earth, from Fossil Group, Patrón Spirits Company and Toyota to PetSmart and GameStop. during this time, i've learned and become obsessed with the importance of transparency and empathy, especially in how it translates to audiences. it's no longer enough simply to be heard; you have to resonate on a real level. so that's where we start.

Austin Reed's Current Company Details
EverEmber Creative

Everember Creative

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Co-Founder and Creative Director
Dallas, TX, US
Website:
scoutandcellar.com
Employees:
1430
Austin Reed Work Experience Details
  • Everember Creative
    Co-Founder And Creative Director
    Everember Creative
    Dallas, Tx, Us
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  • Scout & Cellar
    Head Of Creative Strategy
    Scout & Cellar Dec 2021 - Present
    Dallas, Texas, United States
    Creative Lead-Oversee direction and conceptualization of brand/product/campaign creative.-Work hand-in-hand with creative team to develop and finalize all visual and written content-Represent creative team in all leadership and cross-functional collaborations-Strategize full-year of visual and written content based on company initiativesSenior Editor-Create and/or edit all consumer-facing written content, ensuring all copy reflects and encapsulates brand tone-Create and/or edit all communication from leadership, including company initiatives and submissions
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  • Buzzshift
    Associate Creative Director
    Buzzshift Aug 2021 - Dec 2021
    Dallas, Texas, United States
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  • Scout & Cellar
    Senior Manager, Creative
    Scout & Cellar Jan 2020 - Jul 2021
    Dallas, Texas
    Creative Lead-Oversee direction and conceptualization of brand/product/campaign creative.-Work hand-in-hand with creative team to develop and finalize all visual and written content-Represent creative team in all leadership and cross-functional collaborations-Strategize full-year of visual and written content based on company initiativesSenior Editor-Create and/or edit all consumer-facing written content, ensuring all copy reflects and encapsulates brand tone-Create and/or edit all communication from leadership, including company initiatives and submissions
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  • Brandcory
    Director Of Content
    Brandcory May 2016 - Jan 2020
    Dallas/Fort Worth Area
    Brandcory specializes in building brands from the inside out. We start with a very simple idea. We dissect. We extrapolate. And we craft positioning statements, messaging concepts, campaigns and best-in-class design strategy that perfectly aligns with your business's goal. I do a few things: -Lead conceptual phase to determine brand's copy content needs. -Write, edit and approve all copy content.-Present all copy concepts--internal and external--to client and explain rationale behind them. -Map out brand messaging as it extends through all channels (digital, social, print, etc.).-Develop go-forward content strategy and voice standards for brands.-Provide follow-up content where necessary.
  • Pretty Much Amazing
    Contributor
    Pretty Much Amazing Mar 2014 - Feb 2018
    Reviewing albums. Reviewing singular tracks. Researching artists and the themes that drive them. Delivering objective opinions to a subjective audience.
  • Golin
    Copywriting Manager
    Golin Jan 2015 - May 2016
    Dallas, Tx
    Lead Writer: Patrón Spirits Company, PetSmart, Samsung Business-Develop all monthly planned social content by month for primary channels-Develop all real-time social content for primary channels-Develop long-form content for client blog/site-Present content to account team and clientsLead Writer: FedEx -Develop all monthly planned social content by month for primary channels-Collaborate with account team to create real-time content for primary channels-Create bespoke campaign for peak recruiting season-Approve all outgoing copy contentLead Writer: Toyota-Develop all planned journalism for Toyota’s partnership with the 2015 Special Olympics World Games-Coin #ShareTheJourney, the unofficial name of Toyota’s Special Olympics campaign-Interview subjects and craft exclusive articles around them for two months leading up to the Games.-Develop real-time journalism on-site at 2015 Special Olympics World Games
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  • Fossil Group, Inc.
    Brand Writer
    Fossil Group, Inc. Jun 2012 - Jan 2015
    Richardson, Tx
    Lead Writer for Diesel Timeframes, KARL LAGERFELD Watches, Marc by Marc Jacobs Watches, DKNY Time, adidas Timing, Armani Exchange Watches and ZODIAC Watches. I create, edit and approve all internally facing and consumer-geared content. Responsible for positioning product throughout various media and accounts, including Watch Station (stores and direct), Dillard's (stores and direct), Nordstrom (stores and direct) and Macy's (stores and direct). Also responsible for positioning product stories and brand statements throughout brand boutiques. I also send corporate messages via Outlook on behalf of Fossil Mail. My latest e-mail was a parking garage safety disclaimer in the form of a haiku. As a result, parking garage-related incidents have decreased by 80%, and good vibes have increased by 200%.
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  • Fossil
    Brand Specialist - Adidas Timing
    Fossil Jul 2007 - Jun 2012
    -Report directly to Vice President/Brand Manager – adidas Timing-Key contact for domestic and international marketing creation and management; responsible for domestic marketing management and budget-Key point of contact responsible for communication of commercial brand input throughout product development process-Conduct brand sales presentations to key accounts and international partners-Regularly compose press releases and digital ad copy for new style launches-Manage and approve all watch packaging and fixtures-Monitor, adjust and approve all international marketing budgets per country-Create sales trend recaps for major domestic accounts-Prepare reports needed for quarterly sales and product reviews-Compose quarterly variance reports (Actual vs. Forecast) to managing directors and partners
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Austin Reed Skills

Fashion Brand Management Public Relations Sales Press Releases Marketing Visual Merchandising Copywriting Management Event Planning Merchandising Training Sales Management Retail Social Media Marketing Social Media Microsoft Office Brand Development

Austin Reed Education Details

Frequently Asked Questions about Austin Reed

What company does Austin Reed work for?

Austin Reed works for Everember Creative

What is Austin Reed's role at the current company?

Austin Reed's current role is Co-Founder and Creative Director.

What is Austin Reed's email address?

Austin Reed's email address is au****@****ift.com

What is Austin Reed's direct phone number?

Austin Reed's direct phone number is +121483*****

What schools did Austin Reed attend?

Austin Reed attended Oklahoma State University, Dickson County High School.

What are some of Austin Reed's interests?

Austin Reed has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Environment, Human Rights, Animal Welfare, Arts And Culture.

What skills is Austin Reed known for?

Austin Reed has skills like Fashion, Brand Management, Public Relations, Sales, Press Releases, Marketing, Visual Merchandising, Copywriting, Management, Event Planning, Merchandising, Training.

Who are Austin Reed's colleagues?

Austin Reed's colleagues are Bridget D., Ruth Ryberg, Lindsay Argo, Cindy Reese, Robyn Jendeski, Lisa Manecke, Julie Morgan.

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