Tracy Austin Email and Phone Number

With 25+ years Information Technology management experience, Tracy guides IT leadership initiatives for a variety of organizations. Her work spans IT strategies, mergers, management, organizational structure, and a broad base of application areas. with emphasis on CRM and business intelligence. As a turn-around CIO for Mandalay Resort Group, a $2.7 billion hotel/gaming company later acquired by MGM, Tracy had enterprise IT responsibility for 14 geographically disbursed properties. In less than 24 months, Tracy’s team led the implementation of an IT/Business strategy, and restructured IT at the corporate level to align department capabilities with business needs. Critical IT business practices, such as a project management framework, SDLC, and financial planning tools, were implemented to enable scalable demand for IT services. As Vice President, IT, at Caesars (Harrah's), Tracy led the development of business and IT concepts that revolutionized marketing in the gaming industry. Tracy and her teams hold many ‘firsts’ for the entire gaming industry, including the first cross-property slot club in 1987 between two properties, followed by a 5-property Nevada-wide implementation in the 90's; first patent for pit player tracking, the first multi-property marketing database; and the national Total Rewards loyalty program with the first enterprise data warehouse technology and strategy to drive business intelligence capabilities in marketing and operations. Tracy was also the IT senior executive for multiple property mergers and acquisitions.Tracy's work, and that of her teams, set a new industry bar for marketing. Multi-property loyalty cards and data warehouses are now standard. She was recognized with Caesars (Harrah's) company-wide internal Leadership award as the leader of the development and implementation of Total Rewards, now called Caesars Rewards. Caesars Rewards is still in place today.