Austin Rose Email & Phone Number

• Develop email strategy for clients, synthesizing best practices with organization goals
• Select and purchase new email service providers for clients who are ready to scale, ultimately executing onboarding and IP warms
• Write copy, guide design and coding, develop experimentation strategy, deploy emails, and analyze results
• Audit companies’ email programs, offering copy, design, coding, and content guidance

San Francisco, California, United States

• Ran strategy and implementation of the company's university partnership email marketing program
• Wrote copy for emails and social media posts that provided inspiration for other tactics
• Targeted audiences based on user engagement with emails and sales team
• Developed a strategy to remarket university programs to core business leads, generating dozens of incremental leads before a sales deadline
• Drove 60% of enrollment for webinars in one month through a new list strategy

San Francisco, CA

• Ran the company's B2C email marketing program, including outreach to both eligible non-enrolled and registered user audiences
• Conducted 1:1 and large n user research that improved email response metrics and provided insights on brand image and comprehension to marketing, product, and account management teams
• Built out the company's first personalized and triggered lifecycle campaigns
• Purchased a more dynamic email marketing software
• Established internal benchmarks for email and conversion metrics
• Developed a launch series that yielded 97% more account sign-ups than legacy emails

Denver, CO

• Headed social media content strategy, quarterly digital campaigns, and event marketing
• Built partnerships with other organizations and individuals, sharing the organization's original pieces with relevant influencers and achieving a 15% increase in pageviews per article
• Ran Facebook ads and boosting - targeting to specific audiences, garnering knowledge from AB tests, and managing a tight budget
• Initiated an SEO project - cleaning up site links and metadata and testing new strategies to expand our organic reach
• Developed a Facebook & Twitter content strategy which resulted in a 56% rise in Facebook reach, 95% increase in Twitter impressions, and 43% growth in overall engaged users

Denver, CO

• Manage all of the organization's email marketing programs targeting donors, patients, & employees
• Code emails and webpages using HTML & CSS on a daily basis
• Design and optimize event websites, balancing stakeholder needs with internal and external best practices
• Track and analyze site traffic in Google Analytics, watching for trends & monitoring SEO metrics
• Created comprehensive post-launch reporting for a full website redesign

Los Angeles, CA

• Managed the company's email marketing program from concept to execution, reaching an audience of over 1 million and driving thousands of dollars of weekly revenue
• Oversaw Telefora's affiliate marketing program, guiding communications with affiliates and auditing affiliate sites regularly to ensure prime placements
• Conducted weekly email AB testing and use results to drive stronger open, click through, and conversion rates
• Partnered with an agency to create compelling email creative that inspired click throughs & orders
• Monitored IP score and open rates by domain and managed lists and campaigns with deliverability top of mind to ensure full deliverability of promotional emails
• Produced and managed promotion codes for emails, affiliate marketing, flash sales, and media

Hollywood, CA

• SENIOR WEB & EMAIL MARKETING COORDINATOR
• Instituted an automated email welcome series that improved click through rates by 4%
• Trained and mentored six other coordinators in HTML, Convio CMS software, and email marketing
• Updated eight high-traffic websites regularly using HTML code in Convio, tracking and analyzing traffic in Google AnalyticsONLINE & EMAIL MARKETING COORDINATOR
• Oversaw web & email marketing for The Ride to Conquer Cancer, a series of cycling fundraisers in Australia, Canada and the U.S. which raise millions of dollars for cancer foundations each year
• Coordinated design projects, guiding designers toward strong and consistent branding

Los Angeles, CA

• Created and coordinated quarterly marketing plans—such as gift card giveaways, writing contests, visual marketing, and on-campus engagement events
• Oversaw content and acquisition on OutWrite’s Facebook, Twitter, Instagram, and Tumblr platforms
• Managed Facebook ads which attracted 75% of our new staff members during a recruitment period
• Initiated three long-term multimedia publicity campaigns which each increased OutWrite’s Facebook “likes” by 50 to 70 percent in periods of less than two weeks
• Wrote full-length articles and blogs for this multimedia publication, conducting interviews and comprehensive research
• Edited others’ articles for grammar, clarity, and structure, often suggesting new directions for writers to take their articles

B.A., Geography, Sociology, Women'S Studies, 3.68

Activities and Societies: Resident Assistant, Habitat for Humanity Executive Board Member, Undergraduate Students Association, Geography.

Intensive Spanish

Activities and Societies: Study Abroad Program