Austyn Smith Email & Phone Number

Lake Oswego, OR, US

Amsterdam, North Holland, Netherlands

• Focused on strengthening brand trust while driving business growth and innovation through new technologies and services. Uncovered data-driven insights to determine audience segmentation for focused consumer-centric.
• Led end-to-end development and execution of a comprehensive go-to-market strategy for six digital products, driving substantial business growth targeting a 40% revenue increase within 2 years.
• Developed and activated annual marketing calendar across all owned and earned media resulting in a 167% increase in engagement.
• Spearheaded website redesign and email communications strategy, resulting in an 87% increase in website traffic and a 104% increase in lead generation in 6 months.
• Collaborated with cross-functional teams to maintain a comprehensive brand voice through strategic brand and marketing plans.
• Successfully managed the annual marketing budget, tracking key metrics against business outcomes.

Hilversum, NL

• Client-facing role charged with improving valuable partner relationships and overall brand trust through continued cross functional communications, resulting in significant increase in digital products appearing for.
• Developed and implemented change management strategy by authoring new 45- page playbook and instructional videos and leading internal and external trainings for a cohesive timeline of seasonal product uploading..
• Managed two separate Robotic Process Automation projects to replace time-consuming manual tasks. Resulted in 32 hours of manual tasks saved monthly for one role, allowing time reallocation to new priorities.
• Instituted new cross functional communications and reporting structure among internal and external stakeholders leading to a significant lift in brand trust securing 80% Nike revenue on partner websites.

Amsterdam Area, Netherlands

Based on the philosophy "The antidote to prejudice is listening to someone's story," Expat Hour Podcast tells a weekly story of expats around the world living in countries that aren't their own- their experiences, struggles, triumphs, and the power of the human spirit. Ranked iTunes New and Noteworthy Section in 3 categories*Top 15 in personal journals in.

Portland, Oregon Metropolitan Area

• Managed heavy project management responsibilities and ongoing roles to drive business growth and ensure consistent brand communication across owned, paid, and earned platforms.
• Developed marketing and communications campaign resulting in 400% Patreon membership growth within 9 months.
• Discovered potential collaborations and partnerships securing significant market share increase.
• Delivered brand strategy proposals, content creation, and market research insights for digital business enterprises.

Whitestone, NY

• Primary liaison for Glaceau Vitaminwater CEO, cultivating professional relationships while maintaining the highest levels of confidentiality and discretion. Provided comprehensive high-level support while fostering.
• Assisted CEO in orchestrating the global launch of the brand through strategic planning, logistics coordination, and communication to ensure a successful introduction into international markets.
• Preparation and editing of CEO decks, preparation, and technical setup.
• Managed $350k in monthly expenses and oversaw substantial budgets with precision..
• Spearheaded the strategic management of the executive calendar, and orchestrated complex travel arrangements for the CEO.

Master'S Degree, Marketing And Communications, 3.98 Gpa

Activities and Societies: IMC Pro Ambassador TA, Financial Accounting

Exercise Science, Wellness Management