Austyn Smith Email and Phone Number
Energetic and dynamic global digital marketing leader with 12+ years of experience in developing and executing comprehensive Go-To-Market strategies for both large enterprises like Nike and Coca-Cola, and startup entities. Trained at Northwestern’s Medill School of Integrated Marketing Communications. Proven business results through driving marketing strategies end-to-end including: market research, customer journey, program management, owned/paid/earned media, and data analytics.Known for high performance and process improvement, applying modern IMC techniques through a consumer-focused lens to both B2C and B2B businesses.Expert at planning, organization, execution, and moving the needle forward to crush KPI goals.Gifted interviewer and podcaster, using personal narratives to showcase the power of the human spirit, knowing storytelling is at the heart of inspiration.Passionate about continued learning, empathetic leadership, and leaning into curiosity.__________________________________________________________________________________________Core Competencies: End-to-end marketing strategy, GTM strategy, Content Strategy, Digital Marketing, Presentation and Public Speaking Skills, Writing Skills, Demand Generation, Data-Driven Insights, Social Media Management, Strategic Communications, SEO, Owned and earned Media, Email Marketing, Podcast Production Interests: Generative AI, Product Marketing, Corporate Communications, B2B Marketing, Ed Tech
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Assistant Vice President, Marketing ServicesUniversity Of PortlandLake Oswego, Or, Us
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Director Marketing CommunicationsLaunch Education Advisors Apr 2022 - PresentAmsterdam, North Holland, NetherlandsFocused on strengthening brand trust while driving business growth and innovation through new technologies and services. Uncovered data-driven insights to determine audience segmentation for focused consumer-centric targeting. Prioritized lead generation through new business ventures resulting in significant brand uplift in our segment.• Led end-to-end development and execution of a comprehensive go-to-market strategy for six digital products, driving substantial business growth targeting a 40% revenue increase within 2 years.• Developed and activated annual marketing calendar across all owned and earned media resulting in a 167% increase in engagement.• Spearheaded website redesign and email communications strategy, resulting in an 87% increase in website traffic and a 104% increase in lead generation in 6 months.• Collaborated with cross-functional teams to maintain a comprehensive brand voice through strategic brand and marketing plans.• Successfully managed the annual marketing budget, tracking key metrics against business outcomes. -
Digital Marketing Ops Specialist- Marketplace PartnersNike Dec 2020 - Apr 2022Hilversum, NlClient-facing role charged with improving valuable partner relationships and overall brand trust through continued cross functional communications, resulting in significant increase in digital products appearing for sale on Nike partner websites.• Developed and implemented change management strategy by authoring new 45- page playbook and instructional videos and leading internal and external trainings for a cohesive timeline of seasonal product uploading. Resulted in a 10% improvement in seasonal product availability online with a potential for an additional $250k monthly revenue.• Managed two separate Robotic Process Automation projects to replace time-consuming manual tasks. Resulted in 32 hours of manual tasks saved monthly for one role, allowing time reallocation to new priorities. • Instituted new cross functional communications and reporting structure among internal and external stakeholders leading to a significant lift in brand trust securing 80% Nike revenue on partner websites. -
Podcast Producer And HostExpat Hour Podcast 2019 - Dec 2020Amsterdam Area, NetherlandsBased on the philosophy "The antidote to prejudice is listening to someone's story," Expat Hour Podcast tells a weekly story of expats around the world living in countries that aren't their own- their experiences, struggles, triumphs, and the power of the human spirit. Ranked iTunes New and Noteworthy Section in 3 categories*Top 15 in personal journals in NL*Top 100 in USA/UKSingle handedly produced, interviewed, and edited audio and video podcast and built a brand from the ground up interviewing expats in 33 countries and 6 out of 7 continents around the world. Managed marketing end-to-end including website management, media relations, strategic partnerships, 4 social channels. Averaged 600 downloads/ week.
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Marketing Communications ConsultantAustyn Smith, Va Nov 2015 - Oct 2020Portland, Oregon Metropolitan AreaManaged heavy project management responsibilities and ongoing roles to drive business growth and ensure consistent brand communication across owned, paid, and earned platforms.• Developed marketing and communications campaign resulting in 400% Patreon membership growth within 9 months.• Discovered potential collaborations and partnerships securing significant market share increase.• Delivered brand strategy proposals, content creation, and market research insights for digital business enterprises.
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Executive Assistant To CeoThe Coca-Cola Company 2007 - 2010Whitestone, NyPrimary liaison for Glaceau Vitaminwater CEO, cultivating professional relationships while maintaining the highest levels of confidentiality and discretion. Provided comprehensive high-level support while fostering seamless communication, enabling the CEO to focus on critical business priorities. Managed office support staff as well as personal staff of 10.• Assisted CEO in orchestrating the global launch of the brand through strategic planning, logistics coordination, and communication to ensure a successful introduction into international markets.• Preparation and editing of CEO decks, preparation, and technical setup.• Managed $350k in monthly expenses and oversaw substantial budgets with precision.. • Spearheaded the strategic management of the executive calendar, and orchestrated complex travel arrangements for the CEO.
Austyn Smith Education Details
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3.98 Gpa
Frequently Asked Questions about Austyn Smith
What company does Austyn Smith work for?
Austyn Smith works for University Of Portland
What is Austyn Smith's role at the current company?
Austyn Smith's current role is Assistant Vice President, Marketing Services.
What schools did Austyn Smith attend?
Austyn Smith attended Northwestern University, Byu.
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Austyn Smith
Grand Junction, Co2vivint.com, thinkwhy.com -
2boutenconstruction.com, providence.edu2 +150952XXXXX
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